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[TREND / TOPIC]

The Art of Selling Books: Innovative Strategies by Korean Booksellers

Topic The Art of Selling Books:Innovative Strategies by Korean Booksellers 2024.11.04 You will be able to find the figures for “reading preferences” in the results of the National Reading Survey conducted by the Ministry of Culture, Sports, and Tourism in Korea last year. It gives a hint to the “actual” reading population based on the ratio of people liking books. The overall reading rate covering paper books, e-books, and audio books was 95.8% for elementary, middle, and high school students and 43.0% for adults; the actual reading preferences turned out to be 39.6% for students and 18.3% for adults. The actual reading rate, which means readings done autonomously, is cut in half from the overall reading rate as the overall figure includes cases in which people have to read books for necessary reasons, such as for work or educational purposes. Why do people read books, but have very few “enjoyable” experiences reading them? Well, consi...

VOL.76 / 2024.11

[INFORMATION / BEST SELLERS]

September Bestsellers: Welcoming Autumn

Best Sellers September Bestsellers:Welcoming Autumn 2026. 10 For our October issue, we conclude our series on major Korean bookstore franchises by looking at the bestsellers at Arc N Book. Much like Jongno Books, Arc N Book offers various sales charts but lacks a unified list that integrates both online and offline sales. Therefore, this article focuses on its online rankings. Taking the top spot at Arc N Book in the second week of September is the children’s comic book Hunhan Nammae 21, continuing the immense popularity of this beloved series. Right behind at number two is Na Tae-joo’s poetry collection, People, Love, and Flowers, which is a rare and remarkable achievement for poetry on the bestseller charts. Overall, Arc N Book’s September chart stands out for its strong showing in both children’s literature and fiction. Prominent novels that have maintained steady popular...

VOL.99 / 2026.10

[INFORMATION / INFO]

Winners of the 2026 Korea Picture Book Awards

Info Winners of the 2026 Korea Picture Book Awards 2026.10 The winners of the 2026 Korea Picture Book Awards, organized to support the continued growth of Korean picture books on the global stage, have been announced. A total of 506 titles were submitted this year and evaluated based on artistic excellence, creativity and innovation, diversity and inclusion, and global export potential. Here are the nine picture books selected as this year’s winners. ...

VOL.99 / 2026.10

[INFORMATION / AGENCY LIST]

Agency List

Agency List Agency List 2026.10 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : a...

VOL.99 / 2026.10

[TREND / SPECIAL PROJECT]

Literary Awards: A Message of the Times

Special Project [Award-winning Korean Books ①] Literary Awards: A Message of the Times Major Korean literary award-winning books in 2024 2024.11.04 Writer Han Kang, who won the Nobel Prize in Literature in 2024 Where does the authority of the Nobel Prize in Literature derive from? Is it the huge prize of 1.3 billion won, or the long history of 124 years? Or is it the exceptional life stories of Alfred Nobel, the inventor of dynamite? Well, it’s probably a combination of all of these elements, but more than that, it’s the message that holds the secret to its long-standing authority. The Nobel Prize in Literature has always pointed out exactly what we, as a species, need to think about right now, and where we should be headed together. Each year, hundreds of millions, perhaps billions, of people around the world share the same curiosity when the Prize is announced. They ask themsel...

VOL.76 / 2024.11

[TREND / EXPORT CASE]

Globalizing Korean Literature: The Journey of Kim Hye-jin and Her Works

Export Case Globalizing Korean Literature:The Journey of Kim Hye-jin and Her Works 2024.11.04 I am writing this a day after Han Kang received the Nobel Prize in Literature “for her intense poetic prose that confronts historical traumas and exposes the fragility of human life.” The first in history for a writer from South Korea. It is, without a doubt, a huge milestone for South Korean literature and a debt that was long overdue. Some may even feel that this is the ultimate goal for the internationalization of Korean literature.Korea has an incredibly rich and diverse literary culture that has conquered the world in recent years, and I feel that this is an interesting moment to stop and think about how authors and authorships are managed. The most important ‘ingredients’, which are talent and key resources such as translators, grants, and promotion programs, are already there. The support is truly impressive. But how can we best promote a...

VOL.76 / 2024.11

[TREND / ONE-LINER QUOTES]

Women Who Protected the Korean Empire

One-Liner Quotes Women Who Protected the Korean Empire An Imperial Descendant of the Korean Empire’s Pick 2024.11.04 Lee Won is the crown prince and the descendant of the imperial family of the Korean Empire. He is currently the chair of the Dae Han Imperial House, continuing the royal legacy of the Joseon Kingdom and the Empire of Korea. I would like to recommend two novels that focus on the hardships and adversity of people who lived through the history of the Korean Empire. The stories in these novels vividly depict tragic but resilient lives, and remind us of the stories of our ancestors who endured suffering throughout history. First off, Kwon Bee-Young’s novel Princess Deokhye (Dasan Books) has a special meaning to me. The protagonist of the novel, Princess Deokhye, is the last princess of the Korean Empire and my great-aunt. She was born into the imperial family of the Korean Emp...

VOL.76 / 2024.11

[INFORMATION / BEST SELLERS]

August Bestsellers to Cool Off the Sweltering Summer

Best Sellers August Bestsellers to Cool Off the Sweltering Summer 2026.09 In this September issue, we examine the bestseller rankings from Jongno Books, South Korea's third-largest bookstore chain. While Jongno Books maintains various sub-charts, it does not offer a combined ranking for both online and offline sales. Therefore, unlike our previous reports, this month's analysis relies exclusively on online sales data. In the second week of August, the young adult science fiction novel Big Home claimed the top spot on the official Jongno Books Naver Store. Notably, Big Home did not appear on the August bestseller lists of any other major bookstore. Furthermore, it stood as the sole work of fiction to rank within Jongno Books' top 10. The bookstore's August rankings were predom...

VOL.98 / 2026.09

[INFORMATION / INFO]

2026 Frankfurt Book Fair

Info 2026 Frankfurt Book Fair 2026.09 K-Books are heading to Frankfurt to connect with the global publishing market.At the fair, 15 Korean publishers and 103 consignment titles from 44 publishers will meet overseas publishers, agencies, IP companies, and other buyers for one-to-one export consultations. A networking reception will also bring together publishing professionals from Korea and abroad to share market insights and publishing trends, while building new connections for the global expansion of K-Books. DATE: October 7–11, 2026 | PLACE: Messegelände, Frankfurt am Main, Germany Follow K-Book Trends for more news on Korean publishing and its connections around the world. ...

VOL.98 / 2026.09

[INFORMATION / AGENCY LIST]

Agency list

Agency List Agency List 2026.09 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : a...

VOL.98 / 2026.09

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