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[TREND / EXPORT CASE]

The Evolution of “Space-Based Healing Fiction” and Global Export Trends

Export Case   The Evolution of “Space-Based Healing Fiction” and Global Export Trends     2026.06     The Global Expansion of Healing Narratives in the Post-Pandemic Era   Over the past three years, Korean “space-based healing fiction” has firmly established itself as a distinct export genre in the international literary market. This movement aligns with shifting global reading trends in the wake of the pandemic. Following COVID-19, readers who experienced anxiety and isolation began actively seeking out “feel-good fiction” that offers emotional stability and a sense of restoration.   While rooted in familiar, everyday settings such as convenience stores, laundromats, and neighborhood bookstores, Korean space-based healing novels address universal themes of human relationships and the renewal of community, successfully forging a deep emotional connection with reader...
  • VOL.95 / 2026.06
[TREND / KNOWLEDGE]

A “Popup-Addicted” Reporter’s Notebook: Covering Publisher Pop-up Stores

Knowledge   A “Popup-Addicted” Reporter’s Notebook: Covering Publisher Pop-up Stores     2026.06     Why buy a book at an offline bookstore when you can simply order it online? This was the question that emerged within the Korean publishing industry about twenty years ago, when online bookstores first made their debut. Recently, this question has shifted in an entirely different direction: “Why come all the way to a ‘pop-up store’ to buy a book that can be purchased anywhere?”   As a reader who has frequently sought out publisher pop-ups and book fairs, I have chewed over this very question. Why do I personally go all the way to a pop-up to buy a book? While some analysts suggest it is because “text” has simply become “hip,” the young readers I encounter on-site ar...
  • VOL.95 / 2026.06
[TREND / EXPORT CASE]

Imagination Beyond Borders: The Whole New World in K-Picture Book

Export Case   Imagination Beyond Borders:The Whole New World in K-Picture Book     2026.05     Imagine a world where borders require no passports, thoughts have no ceilings, and the impossible becomes real. You might find yourself drifting on a cloud of cotton candy or catching fruit-flavored rain to make a bowl of shaved ice. That world, tucked inside a picture book, is simply waiting for a hand to reach out and a story to unfold. It is an essential place where imagination first ignites for the smallest of readers. Bringing these extraordinary worlds to Thai society and pushing beyond the story between the lines has been Nanmeebooks' vision and honor for over 30 years.   In recent years, Korean content and culture have gained widespread popularity across all age groups in Th...
  • VOL.94 / 2026.05
[TREND / TOPIC]

Why People Seeking Advice from ChatGPT Still Turn Their Backs on "One-Click Books"

Topic   Why People Seeking Advice from ChatGPT Still Turn Their Backs on "One-Click Books"     2026.04     AI Publications Denied for Legal Deposit   The legal deposit system in Korea is a mandatory system where all books issued an International Standard Book Number (ISBN) must be submitted to the National Library of Korea and the National Assembly Library. The purpose of this system is to preserve library materials as national literature for future generations and to support parliamentary activities. The libraries receive two copies from the publisher and provide compensation for the cost of one copy.   However, an investigation by the Hankook Ilbo revealed that last year, for the first time since their opening, both the National Library of Korea and the National Assembly Library refused the legal deposit of AI-generated publications. In particular, it caused a significa...
  • VOL.93 / 2026.04
[TREND / EXPORT CASE]

TWO WOMEN LIVING TOGETHER by Hwang Sunwoo and Kim Hana

Export Case   TWO WOMEN LIVING TOGETHER by Hwang Sunwoo and Kim Hana     2026.04     I am the proud American editor of TWO WOMEN LIVING TOGETHER, thebestselling Korean memoir by Hwang Sunwoo and Kim Hana—two single women in their late thirties, who’ve chosen to buy a home and live togetheras non-romantic life partners. In the United States, the term "roommates" tends to have a very particular connotation, often conjuring young twenty-something-year-olds who are forced to live in close quarters out of thrift, and who may or not become close friends, though they rarely reach the familial intimacy of domestic partners. Typicallythe arrangement is seen as a temporary one, until each roommate reaches the financial freedom to live alone, or to start a household with their romantic partners.   But Hwang Sunwoo and Kim Hana have fundamentally unsettled this Western convention, as two friends who ...
  • VOL.93 / 2026.04
[TREND / EXPORT CASE]

On the Japanese Publication of Even a Corpse Is Fine - Just Stay by My Side: The Psychology of Evil and Loneliness

Export Case   On the Japanese Publication of Even a Corpse Is Fine - "Just Stay by My Side: The Psychology of Evil and Loneliness"     2026.03     My first encounter with this book happened during an exchange event with Korean publishers. When I reviewed the content, I immediately realized that it was a powerful work of nonfiction: a deep and unflinching examination of criminal psychology, written from the perspective of a professional profiler who had worked directly on real investigation scenes. This combination of universality and firsthand insight drew me in at once.   In Japan, each time a brutal crime makes headlines, public discourse quickly turns to the question: "Why did this happen?" Yet the psychological factors underlying such acts are rarely explored in depth. In that context, a book in which a field expert carefully unpacks the "psycholog...
  • VOL.92 / 2026.03
[TREND / KNOWLEDGE]

Book Funding: Getting Closer to Readers

Knowledge   Book Funding: Getting Closer to Readers     2026.03     The landscape of the Korean book market has shifted significantly since the online bookstore Aladin launched its Book Fund in 2018. This crowdfunding style platform was designed specifically for the pre-promotion of new titles. By 2024, all three major online bookstores in Korea had integrated their own dedicated funding systems. This marketing strategy has now become so mainstream that it is considered a standard step for any Korean publisher preparing to release a new book.   Aladin Book Fund campaign example for If We Can’t Go at the Speed of Light.   The funding systems of online bookstores offer a closer connection with readers than specialized crowdfunding platforms. Once the funding period ends and ge...
  • VOL.92 / 2026.03
[TREND / EXPORT CASE]

The Global Domino Effect of Korean Publishing in 2025 - Korean Books Spreading Region by Region

  Export Case   The Global Domino Effect of Korean Publishing in 2025 - Korean Books Spreading Region by Region     2026.02       About Clayhouse   Clayhouse is a publishing house that will celebrate its 5th anniversary in 2026, and under the catchphrase "A world of practical warmth that works in everyday life," it creates books that offer rest of weary minds. The phrase "Into the feel-good universe," found on the front flap of every book, serves as the publisher’s guiding compass. It defines the identity of Clayhouse, which has garnered global love through bestsellers such as Welcome to the Hyunam-dong Bookshop, Rainbow Market, and I Decided to Live as Me. Three-quarters of its original titles have been sold internationally.In just four years, Clayhouse has secured over 120 ...
  • VOL.91 / 2026.02
[TREND / KNOWLEDGE]

Global Mourning for Baek Sehee, Author of "I Want to Die but I Want to Eat Tteokbokki" - Social Media Condolence Messages Shared for International Readers

  Knowledge   Global Mourning for Baek Sehee, Author of "I Want to Die but I Want to Eat Tteokbokki" - Social Media Condolence Messages Shared for International Readers     2026.02     As the year draws to a close,the most memorable events of the past twelve months falsh through the mind.While there were moments of joy, surprise, and sorrow, one of the most heartbreaking events of 2025 was the news of the sudden passing of Baek Sehee, author of I Want to Die but I Want to Eat Tteokbokki.   I Want to Die but I Want to Eat Tteokbokki is a global bestseller, published in over 25 countries with more than 500,000 copies sold in Korea and another 500,000 internationally. However, beyond the sales figures, the book’s true significance lies in how it transcended language and borders to unite...
  • VOL.91 / 2026.02
[TREND / TOPIC]

Korean Publishing Market Trends in 2025 and Outlook for 2026

Topic   Korean Publishing Market Trends in 2025 and Outlook for 2026   2026.01.05         Trends in 2025: A Year of Digital Transformation and Practical, Stability-Oriented Content   In 2025, Korea’s publishing market underwent noticeable shifts in the ways readers discovered, selected, and consumed books, as digital transformation accelerated and social and economic uncertainty deepened. On the surface, the overall market size appeared relatively stable. Beneath that stability, however, structural changes became increasingly clear: the number of new titles grew significantly, while the average print run per title declined. As supply expanded, the actual market reach secured by individual titles continued to narrow. These changes were further shaped by the expansion of generative AI (Artificial Intelligence) and intensified competition from OTT (Over-the-Top) platforms. Together, t...
  • VOL.90 / 2026.01
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