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[TREND / EXPORT CASE]

Book Trend in Korea Eyed by the Russian Publishing Market in the 2020s

Export Case   Book Trend in Korea Eyed bythe Russian Publishing Market in the 2020s   2022.08.01   In 2021, Russia was designated as the target country of the “Visiting Korean Book Fair” hosted by the Publication Industry Promotion Agency of Korea (KPIPA) for the first time in the fair’s history. Even though the fair was held online due to the pandemic, it was successful enough to draw an enthusiastic response from not only Russian publishers but also Korean participants. It served as a chance for both Korean and Russian publishing companies who have been paying great attention to Korean publications to take the exchange to the next level. Also, it worked as a cornerstone for Korean books to grow further in the Russian publishing market, as a greater variety of Korean books could be exported to the Russian publishing market after the fair.The most distinguished image of Russia in the Korean publishing industry is the “country of literature.” In ...
  • VOL.49 / 2022.08
[INTERVIEW / KOREAN PUBLISHERS]

SAMTOH Publishing Co., Ltd.

Korean Publishers   SAMTOH Publishing Co., Ltd. Stories That Find Meaning in Everyday Moments   2026.01.05   We are living in an age of “dopamine addiction.” The quiet appreciation woven into everyday routines has gradually faded, replaced by a constant pursuit of stimulation. Yet, isn’t “true dopamine” found instead in the comfort and encouragement we receive at the end of a difficult day? Much like ordinary water, which becomes precious only when we are thirsty, a single sip of spring water can feel invaluable. Perhaps our relentless search for dopamine is not because daily life is too mundane, but because we have let gratitude slip past us as easily as water flowing away. Following is an interview with SAMTOH Publishing Co., Ltd. (“SAMTOH”), a wellspring for small but meaningful stories that find new life in book form.   Logo of SAMTOH Publishing Co., Ltd.     It’s a pleasure...
  • VOL.90 / 2026.01
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.09.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.50 / 2022.09
[TREND / TOPIC]

Publishing Industry Full of Consolation and Sympathy in the Post-COVID-19 Era

Topic   Publishing Industry Full of Consolation andSympathy in the Post-COVID-19 Era   2022.07.04   “Since my mother was not loved, I believed she would love more. Since my mother did not have anything, I thought she would fill someone’s heart more than others. I sincerely hope the story of this insignificant individual can give a sense of comfort to someone with a lonely and hungry heart. I was able to find a sense of consolation before others and by a lot. In addition to what I gained, I released my mother’s obituary collection. (Preface written by author Lee Soon-Ja’s daughter)”The above is the preface written to the essay At 60, as I Became a Sage Again (Humanist Publishing Group), released on May 9, 2022. The book is a collection of prose released after the death of the author Lee Soon-Ja, who won non-fiction award in the 7th Maeil Newspaper Senior Literary Awards last year. It may be that this word of consolation by a little known write...
  • VOL.48 / 2022.07
[INTERVIEW / KOREAN PUBLISHERS]

Storybowl

Korean Publishers   Storybowl A bowl that holds thoughtful, heartwarming stories   2025.12.01   Everyone, at least once in childhood, would have imagined something like this: a drawing on a blank sheet of paper suddenly popping out and speaking to you. Picture book author Baek Hee-Na brings that very imagination into reality - she creates three-dimensional dolls of her characters and places them into her scenes. With her fingertips, she delicately builds the world of her stories, transforming imagination into something tangible. In 2005, she was selected as “Illustrator of the Year” at the Bologna Ragazzi Awards, gaining recognition not only in Korea, but also abroad. In 2020, she became the first Korean recipient of the Astrid Lindgren Memorial Award, often called the Nobel Prize of children’s literature. Storybowl, a publishing house Baek Hee-Na founded to ensure a more creative and independent environment, is expanding the artistic universe beyond Korea and...
  • VOL.89 / 2025.12
[INTERVIEW / KOREAN PUBLISHERS]

Influential

Korean Publishers   Influential A Content Company Adding Wisdom to the World   2025.11.03   Wisdom and knowledge may be invisible and intangible, yet the content that carries them can take many forms and change the world. And such content always begins with “people” and returns to “people.” There is a company that delivers content through speech in lectures, through sight in books, and through sound in audiobooks to create a more positive world. Following is an interview with Influential, a company that brings readers the joy of reading while adding wisdom to the world.   Logo of Influential     It’s a pleasure to have you with us on K-Book Trends. Could you please introduce “Influential” to our international readers?   Influential marked the beginning of its journey by launching Korea’s first lecture business service in 2008. Later in 2013, it joined the publishing industry and became the first company in...
  • VOL.88 / 2025.11
[INTERVIEW / KOREAN PUBLISHERS]

Storyseller

Korean Publishers   Storyseller A storyteller who delivers unique experiences to the public   2025.10.02   Just as words have power, a name that is spoken often should not only convey identity and vision but also carry a positive meaning. What if we employed homonyms, words with multiple meanings? Such a name, open to diverse interpretations depending on context and intent, also carries a sense of wit and delight. Storyseller (이야기장수; Iyagijangsu), founded by Lee Yeon-Sil, one of Korea’s most celebrated editors, fills its books with stories as diverse and engaging as the word jangsu (장수), a term that itself carries multiple meanings, including “seller.” More than just selling stories, Storyseller seeks to reach readers everywhere, sharing life stories that are ordinary yet one of a kind.   Logo of Storyseller     It’s a pleasure to have you with us on K-Book Trends. Could you ...
  • VOL.87 / 2025.10
[INFORMATION / BEST SELLERS]

2nd Week, July 2022

Best Sellers   2nd Week, July 2022 Best seller Trends in the Four Biggest Online Bookstores in Korea   2022.08.01   Quite familiar books could be found on the best seller’s list for the 2nd week of July. For example, The Uncanny Convenience Store by Kim Ho-Yeon has been continuously soothing the hearts of its readers, and Farewell by Kim Young-Ha is still beloved by readers. Meanwhile, Kim Yonggyun and Kim Yonggyuns debuted on Aladdin’s “Reader’s Book Fund” last June. The book, published in the hope of ensuring the safety of workers and preventing unfortunate accidents, is an essential book for the world that we should all read.   * K-Book Trends Vol. 44 ? Go to the interview with writer Kim Ho-Yeon   Meanwhile, different genres have also caught readers’ attention, such as non-fiction, self-help, and humanities books. For example, Kim Da-Seul’s Manage Your Feelings to Manage Your Life teaches how important it is to take care of one’s feelings, ...
  • VOL.49 / 2022.08
[INFORMATION / KOREAN TRANSLATOR]

Ji-Hyun PARK, CELESTIN

Korean Translator   Ji-Hyun PARK, CELESTIN   2022.08.01   Profile   ? Korean-French conference interpreter ? Registered translator at the French Embassy in Korea ? DELF examiner-corrector ? Email: jihyuncel@gmail.com ? Contact: +82-10-3398-0725   Educational Status   ? Master’s Degree in Korean-French Interpretation at Ewha Womans University Graduate School of Translation and Interpretation ? Bachelor of Graphic Design at French ECV, LISAA PARIS   Training   ? Completed Atelier Course at the LTI Korea Translation Academy ? Completed Special Course at the LTI Korea Translation Academy (received Excellence Award)   Interpretation/Translation   ...
  • VOL.49 / 2022.08
[INTERVIEW / KOREAN AUTHORS]

Writer Seo Hyun

Korean Authors   Writer Seo Hyun There is always laughter in imagination   2025.10.02   Technology develops, and the world advances for a more comfortable life, but we are living so busily that we barely have time to look up at the sky. Just as we have grown distant from books that are read slowly and savored, we have grown closer to videos that we flip through quickly. So, what about picture books? Picture books may be quicker to read than texts, but they keep us on the page longer than videos, offering a leisurely kind of reading that helps us look at the world more warmly. And, this is not just limited to children. Picture books introduce children to a rich new world and help adults regain the leisure and laughter they have lost. And, there is a tender-spirited author who touches our hearts with such picture books - Seo Hyun.       It’s an honor to have you with us on K-Book Trends. Please say hello to our readers wit...
  • VOL.87 / 2025.10
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