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[TREND / EXPORT CASE]

Korean Books Published in Thailand through Nanmeebooks

Export Case   Korean Books Published in Thailand through Nanmeebooks K-Book Promotion Strategy in Thai Publishing Market   2023.01.02   Around 10 years ago, Thai children reading educational comics, whether in bookstores, libraries, or school areas, became familiar to Thai people. With colorful illustrations, easy-to-read content, friendly numbers of characters, well-managed information sections, and various topics, there was no doubt that parents put their trust in educational comics and viewed them as a form of knowledge packed with entertainment that were easy to buy as a gift for young readers.Unquestionably, Thai people are fond of cartoons. Tracing back to the 90s, when entertainment media for children were few, cartoons seemed to be the only option available. Since then, cartoons have become familiar to Thai people and have had a great influence on them, especially manga. With a rich variety of contents for all ages and affordable prices, manga has abruptl...
  • VOL.54 / 2023.01
[TREND / BOOK TRIP]

Namsan Public Library

Book Trip   [Book Space in Korean Media ④] Namsan Public Library A 100-Year-Old Treasure Chest   2023.01.02   In Namsan, which boasts beautiful scenery in the center of Seoul, there is a treasure chest that preserves valuable materials. It is a 100-year-old Namsan Public Libary, which has storage for invaluable materials, the first public library built in Seoul. West of Namsan Mountain, where Namsan Public Library is located, there are Ahn Jung-Geun Memorial Hall and Baekbeom Square, making it a perfect place to explore history together with the library. Also, along with the “Samsoon Stair” nearby, Namsan Public Library was used as the background for the drama “My Lovely Sam Soon” and “Encounter.” Now, let’s dive into Namsan Public Library and catch two birds ? a historical and drama tour ? with one stone!     A Cultural Space in the Library   As the reference room and the cultural space are separated by a stairwa...
  • VOL.54 / 2023.01
[TREND / TOPIC]

“Trend Forecasters” Dominate Bookstores in Korea

Topic   “Trend Forecasters” Dominate Bookstores in Korea   2022.12.05   When the new year is just around the corner, something unique happens in bookstores in Korea ? they all put out various “trend books” that provide predictions for the new year on the most conspicuous shelves they have. The consumers who are curious about what will happen in the new year ? or even tomorrow ? all have their eyes focused on those books. This attention pushes “trend books” up the list of best-selling books. For example, when you search “trend” on any online bookstore you can find, you will get roughly 1,200 books. And even if you cut it down to “New Year,” there are about 800 books in the fields ranging from business, social sciences, humanities, and self-help. So, what implication is behind such an end-of-year trend, or what is the hidden secret?   Books about the Trends of the New Year are generally published from October   So, these tre...
  • VOL.53 / 2022.12
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.01.02   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         ...
  • VOL.54 / 2023.01
[TREND / SPECIAL PROJECT]

Art Critic Professor Yu Hong-June

Special Project   [Korean Scholars ⑫] Art Critic Professor Yu Hong-June Steps Taken Alongside the Beauty of Cultural Heritage   2022.12.05   Korea has a long enough history for the world to be surprised. Its history dates back to B.C. 2333, when the first nation on the Korean peninsula, Gojoseon, was founded. For a long time, Korean ancestors left countless cultural heritages to their descendants, and people of the current era find a beautiful legacy and enjoy the mood and glimpses of the past. Professor Yu Hong-June, who has visited many historic sites and published books on them, is a representative art historian and critic of Korea. He is also renowned as the author of the best-selling humanities book series My Exploration of Cultural Heritage (Changbi). From 2004 to 2008, professor Yu served as the 3rd director of the Cultural Heritage Administration. He is now working as a professor of Art History at Myongji University. In addition to his My Exploration of ...
  • VOL.53 / 2022.12
[TREND / EXPORT CASE]

Korean and Japanese Publishers Join Hands

Export Case   Korean and Japanese Publishers Join Hands The Joy of Working Together   2022.12.05   Jinbocho, located in Tokyo, Japan, is famous for being the center of bookstores. About 130 old bookstores are lined up, and bookstores ? both big franchises and independents ? can be easily found in every alley. Old bookstores on the first floor set out a little table in front of them every morning to display books, and the alleys are soon crowded with people looking to buy books. This place has many publishing houses as well. People say Jinbocho has become famous as a hub for bookstores because there have been many educational institutions in the area since the 1600s. In addition, many prominent universities still exist in this region. As such, Jinbocho is a town of 100-year-old bookstores and publishing houses.I myself am writing books, running a bookstore, and working as a book broker in this town where writers, producers, and readers all naturally gather around....
  • VOL.53 / 2022.12
[TREND / BOOK TRIP]

Seoul Metropolitan Library

Book Trip   [Book Spaces in Korean Media ③] Seoul Metropolitan Library A Historical Space Featured in Films and Dramas   2022.12.05   Located in the center of Seoul, there is a special place near City Hall Station that boasts the history of Seoul. The Seoul Metropolitan Library was reborn as a space of books and culture for citizens after being used as the city hall during the Japanese occupation of Korea. As the library was used as the background for the popular Korean variety show “Running Man” and the music video of PSY’s “Gentleman,” which led the Korean Wave, it has been a frequently-visited tourist destination for people from around the world. The building of the Seoul Metropolitan Library, which countless people have visited throughout its history, also has a tremendous aura. Just in front of the library is Seoul Plaza, where you can find various groups of people, from busy office workers to foreign tourists taking photographs. Here i...
  • VOL.53 / 2022.12
[TREND / ONE-LINER QUOTES]

Korean Editor’s Pick

One-Liner Quotes   Korean Editor’s Pick   2022.12.05   If you are interested in Korean culture and stories, you will eventually find yourself wondering, “What country is Korea?” Of course, there will be many ways to answer this great question, but if I were to answer, I would choose two books instead with two words “land and people.”     The first book ? or series ? that I recommend is My Exploration of Cultural Heritage (Changbi). This is one of the representative humanities book series in Korea and is regarded as the pioneer that settled “exploration journals” as a genre that differs from travelogues. The series has sold more than 4 million copies since it was published 30 years ago. It currently consists of 20 volumes ? 12 about Korea, 5 about Japan, and 3 about China. Among the volumes covering almost every region in Korea, I chose My Exploration of Cul...
  • VOL.53 / 2022.12
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.12.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.53 / 2022.12
[TREND / TOPIC]

Korean Bookstores Dominated by Screenplays and scripts

Topic   Korean Bookstores Dominated by Screenplays and Scripts   2022.11.07   “Do you stop reading screenplays after watching movies in Korea?”“It’s out… ‘in the fullness of time.’”“The ‘unparalleled’ screenplay that I made a ‘decision’ to buy.”“This is the only way to read the best screenplay. What else can I do?”- Comments by fans of the movie “Decision to Leave” on their expectations for the screenplay publication parodying the movie’s lines   The movie “Decision to Leave,” released last June, is the most recent movie written by Chung Seo-Kyung and directed by Park Chan-Wook. It won the Best Director Award at the 75th Cannes Film Festival. The movie’s popularity was not as high as expected soon after its release, but the share of “en cha gamsang (n차 감상, or “n-th watcher”),” who watch the same movie several times, was as high as blockbuster movies. Thanks to its strong fandom, the film was able to run for a long on thea...
  • VOL.52 / 2022.11
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