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[TREND / EXPORT CASE]

The Marketing Strategy for the Chinese Version of The Mummy Book

Export Case   The Marketing Strategy forthe Chinese Version of The Mummy Book A Korean picture book sold more than 30K copies in a year:What was its secret to touching the hearts of Chinese moms?   2023.06.05   I remember the day I first opened the book, The Mummy Book (Korean publisher: Woongjin ThinkBig, Simplified Chinese Version Title: 我的?? (My Mom)), during the planning meeting deciding whether to publish it. On the sky blue cover, there was a round-faced young girl with curiosity all over her face, and its smooth feeling brought me back to the desk as I returned from work. I soon fell into the story. The book’s first page shows a mother and “I” lying silent on a bed and starts with a sentence that says, “A mom was born as I was born.” The beginning of the book leads readers on an adventure observing a mother from a young girl’s point of view.Many picture books under the theme of mother, such as Anthony Browne’s My Mum, a Chinese classic children’s...
  • VOL.59 / 2023.06
[TREND / SPECIAL PROJECT]

D.P.

Special Project   [Book & Media ④] D.P. Mission: Return Safely with the Deserter!   2023.05.02   The main character is assigned to the D.P. (Deserter Pursuit) team in the military.As they track down deserters with diverse backgrounds, they step closer to reality.The mission is clear ? bring back the deserters as “safely” as possible!   The drama “D.P.” released on Netflix in 2021, starring popular Korean actors such as Jung Hae-In and Koo Gyo-Hwan, made not only Korean viewers but also international viewers go wild. Setting the stage as authentic as possible, using duties and similar incidents that actually happened in the Korean military, the drama had its audience empathize with the story. Plus, the distinct, humorous lines and the humane storyline in each episode made the viewers cry and laugh. As such, the drama “D.P.,” which induced the audience to feel various emotions throughout the story, won three gold m...
  • VOL.58 / 2023.05
[TREND / EXPORT CASE]

Flowers of the Orient ? Bringing Korean Gems to Polish Readers

Export Case   Flowers of the Orient? Bringing Korean Gems to Polish Readers   2023.05.02   Sixteen years ago, immediately after a fellow Korean Philology student and good friend, Edyta Matejko-Paszkowska, and I decided to establish a publishing house that was centered around Korean literature, people were perplexed. ‘Why?’ they asked. Few believed it was a great idea at the time, and some attitudes could now be considered mocking. However, now that the Korean wave (Hallyu) has reached Poland, they are no longer laughing. The popularity of Korean cuisine, language, dramas, and K-pop has extended to Korean literature.Up until around 2007, a total of seventeen titles of what could be classed as modern or classical literature had been translated from Korean into Polish - extremely low compared to the likes of Japan or China, which both ran into the hundreds. Several key factors explain why Korean literature translations weren’t widespread. Firstly ...
  • VOL.58 / 2023.05
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.05.02   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.58 / 2023.05
[INFORMATION / NEW BOOKS]

Joseon Art Museum

New Books   Joseon Art Museum   2023.04.03                     A Special Art Museum in the World - Joseon Art MuseumA special art museum that you have never seen before has opened! It is not western or modern art ? It’s art from the Joseon Dynasty! It's the middle of a spring day when the cherry trees are in full bloom ? it's said to shake the hearts of all women. - Shin Yun-Bok, A Widow’s Lust in Spring (?婦探春), kept by the Kansong Art and Culture FoundationThe figure of the doe is as confident as that of the Confucian scholar riding on horseback ? she is determined to play her role faithfully during the hunt. - Kim Hong-Do, A Nobleman’s Falconry (貴人鷹獵), kept by the Kansong Art and Culture FoundationMen and women of all ages gathered for one of the most vivid genre paintings during the reign of King Sukjong. - Royal March to Enshrine Eo...
  • VOL.57 / 2023.04
[INFORMATION / #K-BOOK]

#SF

#K-Book   #SF KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.04.03   The 2035 SF Mystery 1. Publication Details   Title | The 2035 SF MysteryAuthor | Cheon Seonran et alPublisher | NabiclubPublication Date | 2022-01-14ISBN | 9791191029406No. of pages | 308Dimensions | 128 * 188   2. Copyright Contact   Name | Bae Jeongeun - Greenbook Agency, Foreign RightsEmail | jeongeun@grb-agency.comPhone | +82-02-2676-2201   3. Book Intro   A convergence of science fiction, a genre that contemplates the future of humankind at the forefront of the era, and a mystery that studies the depth of humanity. The project stemmed from the idea to have writers representing each of their fields imagine the near future where the aftermath of COVID-19 has come to an end. At its basic themes, the book illustrates what could happen if factors such as human clones, refugee accommodat...
  • VOL.57 / 2023.04
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.04.03   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.57 / 2023.04
[TREND / TOPIC]

Export Status of Korean Webnovels and Webtoons

Topic   Export Status of Korean Webnovels and Webtoons   2023.03.13   Status of Korean webnovel and webtoon market   Korea’s webnovel and webtoon market has been growing rapidly, representing the “K-content” category. The business has been expanding into other countries as well, such as other Asian countries and the US. Derivative works based on webnovels and webtoons are generating income through various channels. As can be seen in the success of the recently-aired drama “Reborn Rich,” IPs (intellectual property) based on publishing content such as webnovels and webtoons are expanding into other industries such as drama, film, animation, and games, securing the original content with relatively less investment. According to the research conducted by the Publication Industry Promotion Agency of Korea (KPIPA) and the Korea Creative Content Agency (KOCCA), the size of the webnovel market grew from 741.5 billion won in 2020 to 1.85 tril...
  • VOL.56 / 2023.03
[TREND / EXPORT CASE]

Korean Books Published by Haru Publisher Indonesia

Export Case   Korean Books Published by Haru Publisher Indonesia   2023.03.13   Twelve years ago, there were only a few translated Korean books in Indonesia. Most of them were literature books and project books (Project books are usually published with the budget from the author/institution (sometimes it's 50:50 with the publishers, depending on the agreement). It's not only textbooks/study books, but every book needed by the organization and they reach out to the publisher asking to publish their books.) from certain institutions, for example, collections of poetry or collections of literary studies. So Haru Publisher, which was founded in 2011, saw this as an opportunity, besides that the editors had a great interest in Korean culture.Our first book, So, I Married an Antifan (Terrace Books), was published in 2012. A few months before this book was published, we started promoting it on social media. We partnered up with communities to promote thi...
  • VOL.56 / 2023.03
[INFORMATION / NEW BOOKS]

Books Sotheby’s Loved

New Books   Books Sotheby’s Loved   2023.03.13                     Intriguing stories about books and ancient documents traded by Sotheby’s - Books Sotheby’s Loved Sotheby’s is one of the top auction companies in the world.“The true value of Sotheby’s auction is in books and ancient documents!”Among the many books and ancient documents traded in the 300-year history, this book introduces interesting and unknown stories! How is humanity’s archiving culture connected to the world?How is its incredible value created through that process? If you love books and history, how about reading Sotheby’s auction stories in this book, and feel new excitement about reading history? Sotheby’s was actually open to any user. It was not a place where the upper class secretly auctioned off precious goods, but a market where ordinary people like us were selling things by their standards of value. - Prologue ...
  • VOL.56 / 2023.03
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