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[TREND / TOPIC]

Korean Publishing Industry Current Trends in 2021 and Projections in 2022

Topic   Korean Publishing Industry Current Trends in 2021 and Projections in 2022   2022.01.03   Current Trends of the Korean Publishing Industry in 2021   The coronavirus pandemic has created unprecedented changes in every aspect of life. It has led to increased dependence on online and digital technology. The publishing industry that accounts for the largest part of the content industry, has also been affected by the changes under COVID-19. To understand better, let us look at what changes the Korean publishing industry went through in 2021.   Sympathy/Comfort, Investing/Personal Finance, Rediscovery of Originals   Online book sales have increased with social distancing rules in place since the pandemic. As a result, total book sales have increased by 6.6% compared to the same period of last year, according to Trends and Sales of Best-selling Books of 2021 by YES24, an online bookstore. The most sold book in 2021 is Dollagoot Dream Department Store (Sam ...
  • VOL.42 / 2022.01
[TREND / SPECIAL PROJECT]

A Genre for All Generations: Young Adult

Special Project   A Genre for All Generations: Young Adult The evolution of fiction, scalable to different media   2021.12.06   The genre of fiction is limitless in its scope. Any source that can be narrated into an interesting story can turn into a novel. A particular genre that brought a new sensation to the publishing market, infusing energy into the fiction market, is YA (young adult). The genre of young adult, which was regarded as an off-mainstream genre in Korea as it did not have a distinct feature, has come to the center of the spotlight with various works. Young adult fiction refers to a type of fiction for all age groups, maximizing the fun of reading and often based on fantastical elements. The greatest charm of the genre is that it embraces all generations as well as its primary readership (teenagers). As a type of genre literature or a mixture of its elements, young adult fiction can be categorized by its fast flow and strong power to engage, port...
  • VOL.41 / 2021.12
[INTERVIEW / KOREAN PUBLISHERS]

Happywell Publishing

Korean Publishers   Happywell Publishing The Ever-lasting Well of Knowledge and Happiness   2023.09.04   There’s a publisher that spreads happiness and professional knowledge to readers through books like an endlessly deep well. It’s 17-year-old Happywell Publishing, which never stops expanding into the world. It has never stopped discovering interesting content and appealing writers ? it also launched two imprints this year. As such, the world of books that Happywell Publishing is trying to build puts the value of happiness at the forefront, broadening and purifying the hearts of readers. Following is an interview with Happywell Publishing, a publishing house that has been reinforcing its market competitiveness by giving more thought to the values of books in this era where the media for delivering content has diversified. Why don’t we take a deeper look into the happy world of books built by Happywell Publishing?   English logo of ...
  • VOL.62 / 2023.09
[INTERVIEW / KOREAN PUBLISHERS]

Human Cube

Korean Publishers   Human Cube From an Imprint to a Publisher, and Finally, a Publishing Group   2023.06.05   An imprint refers to a system where a publisher gives an independent brand or affiliate to an editor or others and entrusts them with the entire management of it. Many big publishing houses have several imprints in operation as it is like killing two birds with one stone ? skillful editors can receive the capital and know-how from the parent company, and the parent company can keep diversity in publications. Human Cube, which began as an imprint of a large publishing house Munhakdongne in 2012, gained independence in 2018. Since then, it has been growing at a fast pace, publishing various books based on the experiences cumulated during the years run as an imprint. Today, Human Cube has become a publishing group with three affiliates, cultivating competent publishers. Following is an interview with Hwang Sang-Wook, head of the publishing house Human Cube, ...
  • VOL.59 / 2023.06
[INFORMATION / BEST SELLERS]

2nd Week, October 2021

Best Sellers   2nd Week, October 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.11.01   While literary works including the Dollagoot Dream Department Store series, I Do Not Bid Farewell, and I am a Shining, Little Star are steadily being loved by readers throughout the 2nd week of October, a new title from the field of business and money topped the bestsellers’ list. It is Trend Korea 2022, written by the Seoul National University Consumer Trend Analysis Center led by professor Kim Nan-Do. The Trend Korea series releases a new volume every second half of the year that provides an overview of the year ahead. The series, which started in 2009, has been ranking in the top tier among other bestsellers every time a new volume is released, having a significant influence on the Korean publishing industry and Korean society. The newest volume introduces the 10 keywords representing the consumption trends of the year 2022, starting with “...
  • VOL.40 / 2021.11
[TREND / TOPIC]

Naver and Kakao Compete Over Acquisition of Web-novel and Webtoon Platforms

Naver and Kakao Compete Over Acquisition of Web-novel and Webtoon Platforms   2021.07.05     Web-novel and webtoon markets optimized for mobile consumption for their short-length content are growing exponentially. Serialized web novels are settling in at the center of the e-book market with the facilitation of membership services. According to the status report on web-novel users released by the Korea Creative Content Agency (KOCCA) in 2020, the web-novel market is a promising market showing steady growth, assessing the field as the next leader of K-content given that the current trend of paid services continues. Experts in the industry expect the size of the web-novel market in Korea to reach 600 billion won in 2020 from approximately 20 billion won as of 2013.According to the status report on webtoon businesses announced by KOCCA in 2020, the webtoon market in Korea is estimated to have grown from 466.3 billion won in 2018 to 640.1 billion won in 2019. The m...
  • VOL.36 / 2021.07
[TREND / SPECIAL PROJECT]

K-WEBTOON & WEBNOVEL

K-WEBTOON & WEBNOVEL Let’s be honest. You also have that K-Webtoon or Webnovel you fell in love with, right?   2021.01.04       K-webtoons and K-webnovels have permeated into the global community. Webtoon Itaewon Class (YOUNG COM) that was made into a popular TV drama this year was exported to Japan as a remake version and movie “Beauty Water” that is based on a webtoon had a brisk start-off in Box Office, Taiwan, ranking first in the first week of its release for the first time in Korean animation history. Apart from these achievements, K-webtoons and webnovels are made into movies or TV dramas across borders, with secondary content such as goods and special exhibitions produced for their fans. In particular, many of the beloved works are officially published as paper books. Join us on the journey into the charms of K-webtoons and webnovels that make you want to see them time to time again.   K-Webtoons and webnovels are being exported across the w...
  • VOL.30 / 2021.01
[TREND / SPECIAL PROJECT]

K-DRAMA

K-DRAMA The Heart-Pounding Time Between Imagination and Reality   2020.12.07       The "K" brands, taking the first letter of Korea, are spreading across the world. They have taken root as a trusted brand for people. As people are spending more time at home due to the pandemic, the K-content market is embracing an unexpected boom. The most popular of all is K-Drama. The fast-paced and breathtaking storylines, compact organization, thought-provoking plots, appropriate editing with no boring moments, and the most good-looking celebrities starring in TV dramas are attractive enough to catch everyone's attention. Recently, as the OTT market where people can watch TV programs on the Internet is expanding, K-Dramas are being exported worldwide across national borders. In this episode, we take a look at how to enjoy K-Dramas twice as much as before.   K-Dramas are channels to promote Korean culture and history.     1. Read the original sto...
  • VOL.29 / 2020.12
[INTERVIEW / KOREAN AUTHORS]

Writer Bora Chung

Korean Authors   Writer Bora Chung A Creative and Fun Storyteller Who Mesmerized the World   2022.06.07   While Korean content ? or so-called K-content ? is at the center of global attention these days, K-publishing has joined the hot wave. Led by works that have won international prizes, various Korean publications are being globally recognized with rising interest and popularity. Also, Korea’s publishing industry is once again receiving much attention as Cursed Bunny (Arzak), a short-story collection written by Bora Chung, was nominated for the Booker Prize, a prestigious literary award. Author Bora Chung writes stories with the maximum charms of SF fiction using her abundant imagination and fresh topics. Following is an interview with Bora Chung, who expressed her works as “fiction that explores the border between reality and virtual reality.”   ⓒArzak     Please introduce yourself to our subscribers.   Hel...
  • VOL.47 / 2022.06
[EVENT / LET'S TRY]

The book that most vividly illustrates the reality of housing in Korea: Luna’s Jeonse Reversal

Let's Try   The book that most vividly illustrates the reality of housing in Korea:Luna’s Jeonse Reversal     2026.04     [Event] Let's Try introduces useful books published in Korea every month. Don't miss the giveaway event linked to the featured book. Click the link at the bottom of this article to join the event. Let’s Try!   Hong In-hye, Luna’s Jeonse Reversal, Semicolon, 2023.   When people think of Korean culture, many first imagine its food, politeness, and K-content. However, to truly understand the depth of Korean life, one must look closer at the daily reality of Koreans. Among these realities, "house" is a crucial keyword for understanding Korean society. This is because where one lives, how one secures a house, and how safely that space can be protected are not just simple lifestyle issues—they are fact...
  • VOL.93 / 2026.04
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