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Experience Seoul Anew with Seoul Playbook 365

One-Liner Quotes   Experience Seoul Anew with Seoul Playbook 365     2026.04     Seoul Playbook 365: This city is a giant playground (Seoul Metropolitan Government, 2025)   Play Seoul Your Way   Seoul Playbook 365 is a book published by the Seoul Metropolitan Government. It is a guide designed to help everyone, both locals and foreigners, experience Seoul, the beloved capital of the Republic of Korea, in a brand-new way. The book recommends exploring Seoul based on four distinct preferences: those seeking Energy, those looking for Inspiration, those who prioritize Fun, and finally, those pursuing Connection through meeting people.   For those looking to recharge their Energy, the book suggests everything from the 〈Seoul Runners Festival〉 to the 〈Hangang Gym〉, the 〈Hangang Triathlon Festival〉, and the 〈Car-Free Jamsugyo ...
  • VOL.93 / 2026.04
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Book Funding: Getting Closer to Readers

Knowledge   Book Funding: Getting Closer to Readers     2026.03     The landscape of the Korean book market has shifted significantly since the online bookstore Aladin launched its Book Fund in 2018. This crowdfunding style platform was designed specifically for the pre-promotion of new titles. By 2024, all three major online bookstores in Korea had integrated their own dedicated funding systems. This marketing strategy has now become so mainstream that it is considered a standard step for any Korean publisher preparing to release a new book.   Aladin Book Fund campaign example for If We Can’t Go at the Speed of Light.   The funding systems of online bookstores offer a closer connection with readers than specialized crowdfunding platforms. Once the funding period ends and ge...
  • VOL.92 / 2026.03
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Opening a New Era of K-Content : The Culinary Class Wars Recipe Books

  Topic   Opening a New Era of K-Content: The Culinary Class Wars Recipe Books     2026.02     Netflix's hit variety program 〈Culinary Class Wars: Cooking Class War〉, which returned for Season 2 after 15 months, is continuing a level of success that rivals Season 1. It’s the unshakeable top show on Netflix Korea. Every Tuesday when new episodes drop, 〈Culinary Class Wars〉 takes over social media feeds.This intense fever for 〈Culinary Class Wars〉 has directly hit the publishing market. Following the release of 〈Culinary Class Wars〉 Season 2, recipe books previously published by the appearing chefs are "reverse-running" back onto the bestseller lists.   〈Culinary Class Wars〉 Season 2 Poster ...
  • VOL.91 / 2026.02
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The Global Domino Effect of Korean Publishing in 2025 - Korean Books Spreading Region by Region

  Export Case   The Global Domino Effect of Korean Publishing in 2025 - Korean Books Spreading Region by Region     2026.02       About Clayhouse   Clayhouse is a publishing house that will celebrate its 5th anniversary in 2026, and under the catchphrase "A world of practical warmth that works in everyday life," it creates books that offer rest of weary minds. The phrase "Into the feel-good universe," found on the front flap of every book, serves as the publisher’s guiding compass. It defines the identity of Clayhouse, which has garnered global love through bestsellers such as Welcome to the Hyunam-dong Bookshop, Rainbow Market, and I Decided to Live as Me. Three-quarters of its original titles have been sold internationally.In just four years, Clayhouse has secured over 120 ...
  • VOL.91 / 2026.02
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Export Case: Jeong Hae-Yeon’s Success in Thailand

Export Case   Export Case: Jeong Hae-Yeon’s Success in Thailand   2026.01.05   Introduction of Eric Yang Agency   Founded thirty years ago, Eric Yang Agency is now widely known as one of Korea’s leading literary agencies for introducing international translated titles to the domestic market, including the Harry Potter series and JUSTICE: What’s the Right Thing To Do?. Less widely known, however, is that the agency has also achieved significant results in exporting Korean books to overseas markets for more than two decades. Over twenty years ago, Eric Yang Agency established a branch in China, and today it exports Korean titles across Asia through its offices in Taiwan and Thailand, as well as through local Eric Yang agents based in each market. Building on this stable Asian foundation, the agency has recently expanded its efforts to export Korean books more broadly, including to English-language and European markets. In addition to handling global rights ...
  • VOL.90 / 2026.01
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Expanding the World of Books Through Book-Themed Merchandise

Topic   Expanding the World of Books Through Book-Themed Merchandise   2025.12.01   The craze for book-themed merchandise   At bookstores and book fairs across the country, what catches the eye as much as the books themselves these days is book-themed merchandise. From bookmarks, postcards, and stickers to keyrings, T-shirts, book covers, incense, and drip-bag coffee, objects orbiting around books have now become a form of publishing content in their own right. According to Kyobo Book Centre’s statistics, sales of reading accessories in 2024 rose by 28% compared to the previous year. The trend was evident at this year’s Seoul International Book Fair (SIBF), where nearly every publisher’s booth displayed merchandise beside their books, and readers purchased these items with enthusiasm equal to the books themselves.Some criticize this shift, arguing that merchandise is overshadowing books and accelerating the commercialization of publishing. However, the ph...
  • VOL.89 / 2025.12
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The Secret Weapon: How Data Connects Global Publishing

Export Case   The Secret Weapon: How Data Connects Global Publishing   2025.12.01   LEE’s Literary Agency, founded in 2008 in Taiwan, is a rights agency specializing in cross-border licensing across Asia and beyond. It represents both Asian and international publishers, focusing on building data-driven connections between markets through translation rights and global collaboration. From the very beginning, LEE’s Literary Agency aimed not merely to bring foreign copyrights into Taiwan, but to help publishers across markets recognize and engage with one another. Our very first project was representing an American author and closing 17 deals within 1 year ? including one with a major US publisher. At the time, I had no idea that this experience would one day allow me to witness the shifting map of the Asian publishing landscape.   Insights into the global publishing market   Through countless cross-border collaborations and negotiations over the past yea...
  • VOL.89 / 2025.12
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Books That Help Us Grow into Ourselves

One-Liner Quotes   Books That Help Us Grow into Ourselves Director of Seonyu Library’s Pick   2025.12.01   Kim Sang-Myung is the director of Seonyu Library in Yeongdeungpo-gu, Seoul, where he established and operates “Sairo,” a dedicated space for teenagers. Sairo goes beyond a simple study or reading room - it is a cultural complex designed to support teenagers’ play, exploration, and social interaction. With diverse zones such as the Game Zone, Baking Zone, and Music Zone, the space offers various programs that support young people’s growth, earning praise as a new model for public libraries. Building on this success, Seonyu Library received the Presidential Award in the 2025 National Evaluation on Public Library Management.     When I was organizing Sairo, a specialized space for teenagers at Seonyu Library, I wanted them to experience as many kind...
  • VOL.89 / 2025.12
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The Frontline of K-Book Copyright Exports: Ten Years of the “Visiting Korean Book Fair”

Knowledge   The Frontline of K-Book Copyright Exports:Ten Years of the “Visiting Korean Book Fair”   2025.11.03   The “Visiting Korean Book Fair (찾아가는 도서전)” is a project jointly hosted and organized by the Ministry of Culture, Sports, and Tourism (MCST) and the Publication Industry Promotion Agency of Korea (KPIPA) to reinforce the global competitiveness of Korean publishing content and promote the export of publications. Celebrating its 10th anniversary this year, the “Visiting Korean Book Fair” has participated in book fairs around the world, supporting copyright consultations and publication contracts for Korean literature, and serving as a stepping stone for the ongoing globalization of K-Literature. This article reflects on the past ten years of the “Visiting Korean Book Fair” - its activities and the significance it has built over the decade.   The Year 2025: Accelerating the advancement of Korean books into North Ame...
  • VOL.88 / 2025.11
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Models for Supporting Connections between Local Bookstores and Libraries

Knowledge   Models for Supporting Connectionsbetween Local Bookstores and Libraries   2025.10.02   The publishing market is said to be facing increasing difficulties day by day. The most fundamental problem is the decline in the reading rate - in other words, the shrinking number of readers. However, rather than lamenting the decrease in readers, now is the time to make efforts to sustain and expand the readership. Then, what are the things that move most closely with readers for the promotion of reading? Libraries and local bookstores. According to the Value-Added Tax Act Article 8 of the Publishing Industry Promotion Act, a local bookstore refers to a bookstore that registers as a retail business for books and is operated by a small or medium-sized enterprise in accordance with Article 2 of the Framework Act on Small and Medium Enterprises. In this article, however, the term “local bookstore” encompasses independent bookstores, curated bookstores, and concept...
  • VOL.87 / 2025.10
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