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Search word : "Market",   Search result : 677
[TREND / SPECIAL PROJECT]

K-Beauty

K-Beauty The World Has Fallen in Love with K-Beauty   2020.10.05       “If it works in Korea, it will work in other countries.”The passion for K-Beauty is soaring across the world. The cosmetics industry in Korea has been advancing to meet the high demands of Korean consumers who prioritize reasonable but efficient consumption. This has helped the industry to successfully penetrate the global market. The standard for beauty differs across generations and eras, where it even differs by individuals within the same generation. What was the thing that could help Korea get the upper hand in the global beauty industry where it is well known that satisfying the taste of each and every consumer is difficult?   The success of K-POP and K-Drama has increased the demand for trendy K-Beauty.   Basically, the success of K-POP and K-Drama in the overseas markets worked as a great supporter. People around the world began to have an interest in the make-up styl...
  • VOL.27 / 2020.10
[TREND / EXPORT CASE]

Korea’s Non-Fiction Books Building Global Competitiveness

Korea’s Non-Fiction Books Building Global Competitiveness   2020.10.05   It is notable that the Korean Wave in the publishing industry began in the Northeast Asian and Southeast Asian publishing markets. And the major players that strongly supported the trend were novels and TV dramas “Winder Sonata”, “Gaeul Donghwa” and “Jewel in the Palace”. The wave then moved to the British and American markets, and the first field to penetrate those markets among the Korean publishing areas was literature. However, an interesting phenomenon can be easily witnessed today that recalls the past days - the publication of non-fiction books in the Asian publishing market is showing an upward curve. Now, while setting a specific strategy for non-fiction titles to enter the British, American, and European markets, aggressive sales efforts need to be made. Authors and titles that have the capacity to compete with others on the global stage have appeared in Korea. In fact, there are already...
  • VOL.27 / 2020.10
[INTERVIEW / KOREAN AUTHORS]

Writer Heo Kyo bum

Korean Authors   Writer Heo Kyo bum   2021.11.01     Please introduce yourself to our readers.   Hello, I debuted with Twenty Questions Detective and Magician (BIR Publishing Co., Ltd.) series. This is Heo Kyo bum, I have been working as a writer for 8 years now.   What motivated you to become a writer?   When I recall my childhood, I have more sad memories than happy memories. So if you ask why I became a writer, it's because I like stories. If you ask why I like stories, it’s because when I was young, I immersed myself in the world of stories and I was able to forget the hardships of reality. That became an opportunity for stories to play an important role in my life. Then, by chance, I thought I might be able to make a career from this. From the moment I decided to do that, I realized that no other dream could have replaced it. No matter how good the job, a great job for other people, or even if it was a job that could make me a lo...
  • VOL.40 / 2021.11
[INTERVIEW / KOREAN PUBLISHERS]

Tabi Books

Korean Publishers   Tabi Books Delicious Books that Satisfy Your Curiosity about Food with Culinary Delights   2021.10.05   Food is one of the areas that is receiving much attention in various media today. Stories of food, which is an inescapable topic for all, are fun. They are mystically charming, too, as it opens up a new world that inspires curiosity. The name of the publisher “Tabi” comes from an agricultural tool. Since food began in agriculture, it has become the publisher’s name because it makes humanitarian books on food. Starting with the first book, The Empire of Taste, in 2010, publisher Tabi Books has been publishing books about food covering various and broadly relevant topics, telling stories about food that we must know or enjoy. Here’s a tasty interview with publisher Tabi Books.   Logo of publisher Tabi Books   Please introduce Tabi Books to overseas publishers.   Publishing the first book, The Empire of Taste, in 2010...
  • VOL.39 / 2021.10
[INTERVIEW / KOREAN AUTHORS]

Writer Lee Seula

Korean Authors   Writer Lee Seula   2021.10.05     Please introduce yourself to our readers.   Hello, I’m Lee Seula, the writer. I publish Dailee-sulla, I also run the Hey Uhm publishing house. I was born in 1992. I write diligently.   How was your childhood?   When I was a child, I was so shy that my talking wasn’t great. I think one whose speech isn’t good can write well. People who are good at talking can communicate so well that they won’t have any regrets because they say everything they want to. But those who are not good at talking go home with regrets. Those with regrets have a high probability of writing a diary. In that respect, I think I was a child who wrote a diary full of regrets. In my youth, I also wrote a lot of diaries back then.   I heard that there was one particular teacher who helped you become a writer.   I attended an alternative school. There were a lot of activities there that made me write. That...
  • VOL.39 / 2021.10
[INFORMATION / INFO]

2021 Overseas Publication Grants

2021 Overseas Publication Grants   2021.02.08       Overview of grants   ▶ Qualification Overseas publishers who have imported or are planning to import Korean publication copyrights - Books that have been published or are to be published in local markets, beginning January 1st, 2021 to October 31st, 2021 - Such books must be published in the time period and submitted to the Publication Industry Promotion Agency of Korea by November 8th, 2021.     ▶ Scope of selection Around 40 books will be selected, and grants will be provided in amounts varying by region - Europe and North America: USD3,000 - China and Japan: USD2,500 - Other countries: USD2,000       Application method   ▶ Application period - ...
  • VOL.31 / 2021.02
[INFORMATION / BEST SELLERS]

1st Week, December 2020

1st Week, December 2020 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.01.04   With another freezing cold winter settling in, the new year of 2021 has come. While various Korean books are found on the integrated list of bestsellers announced by four major online bookstores in Korea for the first week of December 2020, the top ranks were dominated by foreign books. For example, First Person Singular, the come-back novel of Haruki Murakami after 6 years, who is a Japanese writer but has a Korean fan base as well, topped the list, followed by The Tyranny of Merit: What’s Become of the Common Good? by Michael J. Sandel who has become a huge sensation in Korea. These are real examples of Korean readers’ enthusiasm towards new works of popular overseas writers.Recently in Korea, books related to stocks and investment are at the center of attention, reflecting the uncertain economic market due to the pandemic while in line with the end-of-the-year seas...
  • VOL.30 / 2021.01
[INFORMATION / #K-BOOK]

#Trend & Marketing

#Trend & Marketing KPIPA introduces K-Books for global publishing markets through K-Book Platform   2021.01.04   Discovery of the Usual 1. Publication Details Title | Discovery of the UsualSubtitle | Usual Observations, Notes, Music, and UnderlineAuthor | Yoo ByoungookPublisher | Bookhouse Publishers Co.Publication Date | 2019-08-05ISBN | 9791164050321No. of pages | 280Dimensions | 128 * 185   2. Copyright Contact Name | Heo YoungsuEmail | ysheo7@paran.comPhone | +82-2-3144-2705   3. Book Intro How do copywriters spend their daily lives so that they can come up with such brilliant ideas? How do they spend time in free time? The book Usual Discovery talks about how the author as a copywriter and creative writer, usually spends his time, i, e, time spentin observing things, taking notes, listening to music, and underlining sentences. The author is a creative director of...
  • VOL.30 / 2021.01
[TREND / SPECIAL PROJECT]

K-Food

K-Food Having fun reading, cooking, and eating!   2020.09.07     Korea’s food and culture have been continuously developing and evolving over a long history. And as Korea’s culture is now widespread across the world, its food and culture have joined the Korean Wave, captivating the global community. Besides, foreigners are enjoying the so-called “K-Food,” and Korea’s “cooking shows” or “mukbang (videos of people eating food)” have become a trending type of content that overseas audiences search for.Korea’s food-related content clearly shows what is currently trending in the Korean culture, which attracts the eyes of the overseas audience. Even though fewer people are looking up books to find out about K-Food content due to the development of video platforms like Youtube, books and recipes of Korean food, sometimes written by Korean celebrities, are published in the market. The following section introduces books on K-Food.   Korea’s food and...
  • VOL.26 / 2020.09
[INTERVIEW / KOREAN AUTHORS]

Author-illustrator Kim Dong Su

Korean Authors   Author-illustrator Kim Dong Su   2021.10.05     Please introduce yourself to our readers.   In my case, it’s about “coexistence”. I think it’s a story about coexistence. Hi, I am Kim Dong Su, an illustrated book writer.   How was your childhood?   I was just an ordinary kid. I like to draw so I attended an art academy on and off. My dream was also to become a painter.   What motivated you to become a full-time writer?   I majored in Western painting at college. There was a magazine called Monthly Illustration. Seeing that, I thought I also wanted to do something like that too. In that magazine there was a contest that often appeared. I entered the contest called the Korea Publishing Art Competition and I won the grand prize. That made me wonder whether I could do this as a full-time job. There was the Borim Creative Picture Book Contest in which I received an excellence award. They publish the book when y...
  • VOL.39 / 2021.10
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