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When TV Dramas Become Books: Screenplays and script Books as Collectibles Driving Fandom’s Transmedia Consumption

Topic   When TV Dramas Become Books:Screenplays and script Books as CollectiblesDriving Fandom’s Transmedia Consumption     2026.08     TV Drama script Books Becoming Bestsellers   In May 2024, the uncut script book for the tvN drama 〈Lovely Runner〉 topped the YES24 overall bestseller list just one day after pre-orders began. Driven overwhelmingly by buyers in their 20s and 30s, this phenomenon was no ordinary book-selling success. Instead, it signaled a new consumption culture where video content reaches the hands of fandom through the physical medium of a book.   The same was true for the tvN drama 〈Our Unwritten Seoul〉, which ended its run in June 2025. The original uncut script book by writer Lee Kang reached No. 1 in YES24's art section as soon as presales opened. A reader noted, "The dialogue was so good. The script book feels like merchandise that soothes the lingerin...
  • VOL.97 / 2026.08
[TREND / KNOWLEDGE]

Korean Publishing Market in 2025 Through Statistics

Knowledge   Korean Publishing Market in 2025 Through Statistics     2026.08     Industry Statistics and Management Information Statistics   Publishing industry statistics are broadly classified into industry statistics and management information statistics according to the perspective and purpose. Industry statistics are statistics on general industry status that look at the overall publishing industry, which are useful for industry analysis and policy formulation. On the other hand, management information statistics break down book classifications and comparison items, making them primarily useful for the business activities of publishers and bookstores. Depending on the content of the statistical information, industry statistics and management information statistics are divided into general statistics, production statistics, distribution statistics, and consumption statistics.   ...
  • VOL.97 / 2026.08
[TREND / EXPORT CASE]

Export Case: One Day a Cat Came to Me - Interest in K-Culture: Expanding Beyond Pop Culture and into Spiritual Culture

Export Case   Export Case: One Day a Cat Came to MeInterest in K-Culture: Expanding Beyond Pop Culture and into Spiritual Culture     2026.07     This book shares the wisdom of life learned from “Nyangi,” a cat encountered by chance at a mountain hermitage where the author settled after wrapping up ten years of life in Seoul. It captures the cat’s philosophy of living “earnestly yet casually” to the absolute fullest. From late 2025 through the first half of 2026, publishing rights for Bokyeong Sunim (Venerable Bokyeong)’s cat essay series comprising One Day a Cat Came to Me, Time to Read a Cat, and Happiness Brought by a Cat: Joyfully and Cheerfully were successfully contracted for export across 11 different linguistic regions worldwide, including the UK, Germany, Spain, and France. Although Bokyeong Sunim had...
  • VOL.96 / 2026.07
[TREND / KNOWLEDGE]

The Evolution and Growing Pains of the Seoul International Book Fair

Knowledge   The Evolution and Growing Pains of the Seoul International Book Fair     2026.07     We live in an era where depressing indicators of an ongoing publishing recession and a declining reading population have become all too familiar. Paradoxically, however, the scene at the Seoul International Book Fair (SIBF) held every June, where people gather through books, is more vibrant and dynamic than ever. Even in the midsummer heat, the long lines of readers and the lively energy within the publishers’ booths never cease. It demonstrates that the inherent power of books as a medium remains entirely valid.   The success of the SIBF in recent years has been nothing short of peerless. Since 2023, the book fair has gradually shed its traditional character as a mere market for...
  • VOL.96 / 2026.07
[TREND / SPECIAL PROJECT]

Spaces within Books, as Seen by Critics across Generations

Special Project   Spaces within Books, as Seen by Critics across Generations     2026.06     In the June issue’s Special Project, literary critics from different generations introduce spaces within books, as well as books themed around space. This feature presents works that explore the desires of children caught within the college entrance system, the foundations of daily life and neighborhoods, the spaces depicted by the master writer Park Wan-Suh, and the architecture of Gyeongseong, modern-day Seoul, during the Japanese colonial period.         The 20s Perspective – Lee Sollim, Cultural Critic   “Children Driven to the Edge”   The Mimic GirlSohyang, TXTY, 2026   Schools are often spaces where the most intense narratives are born. In this context, the school environment is far from t...
  • VOL.95 / 2026.06
[TREND / EXPORT CASE]

The Evolution of “Space-Based Healing Fiction” and Global Export Trends

Export Case   The Evolution of “Space-Based Healing Fiction” and Global Export Trends     2026.06     The Global Expansion of Healing Narratives in the Post-Pandemic Era   Over the past three years, Korean “space-based healing fiction” has firmly established itself as a distinct export genre in the international literary market. This movement aligns with shifting global reading trends in the wake of the pandemic. Following COVID-19, readers who experienced anxiety and isolation began actively seeking out “feel-good fiction” that offers emotional stability and a sense of restoration.   While rooted in familiar, everyday settings such as convenience stores, laundromats, and neighborhood bookstores, Korean space-based healing novels address universal themes of human relationships and the renewal of community, successfully forging a deep emotional connection with reader...
  • VOL.95 / 2026.06
[TREND / ONE-LINER QUOTES]

What I Discovered in the Crevices of the City

One-Liner Quotes   What I Discovered in the Crevices of the City     2026.06     After moving to the capital, the Seoul that I so diligently explored became divided into roughly two categories for me: that which leaves a memory, and that which leaves an impression. Typically, things that were grand and splendid belonged to the former, while things that were small and tender remained as the latter. Memories held a sort of momentary intensity, as if capturing the “me” of that exact moment in a mirror. On the other hand, things that were small or ordinary left a faint trace of when or where they were found; yet, they were unmistakably discovered in the world outside of myself, leaving behind something entirely new that did not previously exist within me. In the form of a continuous and perpetual subconscious, these d...
  • VOL.95 / 2026.06
[TREND / KNOWLEDGE]

A “Popup-Addicted” Reporter’s Notebook: Covering Publisher Pop-up Stores

Knowledge   A “Popup-Addicted” Reporter’s Notebook: Covering Publisher Pop-up Stores     2026.06     Why buy a book at an offline bookstore when you can simply order it online? This was the question that emerged within the Korean publishing industry about twenty years ago, when online bookstores first made their debut. Recently, this question has shifted in an entirely different direction: “Why come all the way to a ‘pop-up store’ to buy a book that can be purchased anywhere?”   As a reader who has frequently sought out publisher pop-ups and book fairs, I have chewed over this very question. Why do I personally go all the way to a pop-up to buy a book? While some analysts suggest it is because “text” has simply become “hip,” the young readers I encounter on-site ar...
  • VOL.95 / 2026.06
[TREND / EXPORT CASE]

Imagination Beyond Borders: The Whole New World in K-Picture Book

Export Case   Imagination Beyond Borders:The Whole New World in K-Picture Book     2026.05     Imagine a world where borders require no passports, thoughts have no ceilings, and the impossible becomes real. You might find yourself drifting on a cloud of cotton candy or catching fruit-flavored rain to make a bowl of shaved ice. That world, tucked inside a picture book, is simply waiting for a hand to reach out and a story to unfold. It is an essential place where imagination first ignites for the smallest of readers. Bringing these extraordinary worlds to Thai society and pushing beyond the story between the lines has been Nanmeebooks' vision and honor for over 30 years.   In recent years, Korean content and culture have gained widespread popularity across all age groups in Th...
  • VOL.94 / 2026.05
[TREND / KNOWLEDGE]

The Present and Future of Korean Non-Fiction Publishing

Knowledge   The Present and Future of Korean Non-Fiction Publishing     2026.05     Non-fiction has long played a pivotal role in the publishing market as both a knowledge infrastructure and a forum for public discourse, yet its status has recently begun to falter. Although the number of new titles published remains steady on the surface, the decline in actual sales volume and market share indicates that the non-fiction market is weakening from within.   This phenomenon is difficult to explain solely by a decrease in the reading population or a shift away from traditional media. Rather, it should be viewed as a structural inflection point occurring in the process of fundamentally reorganizing the systems of knowledge production, distribution, and consumption due to accelerated digital transformation (DX). Ultimately, the stagnation of non-fiction symbolizes a paradigm shift in the publishin...
  • VOL.94 / 2026.05
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