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[TREND / KNOWLEDGE]

Publishers and YouTube: Current Status and the Future

Knowledge   Publishers and YouTube: Current Status and the Future   2024.03.11         Publishers start their own YouTube channels   When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be characterized by th...
  • VOL.68 / 2024.03
[TREND / KNOWLEDGE]

A Call for an Evolutionary Level of Imagination: Replacement of Dominant Species

Publishing Industry   A Call for an Evolutionary Level of Imagination:Replacement of Dominant Species Current status of author management in Korea   2024.02.19         Korea’s Greenbook Agency (CEO Toni Shi-Hyoung Kim) was one of the earliest adopters of the concept of author management. It was originally founded in 2006 as an agency specializing in the international trade of publishing rights. All of its executives, including CEO Kim, are former publishing professionals or translators, and the company has completed more than 1,000 copyright deals. In 2017, the company launched its author management business by signing an exclusive contract with Kim Bo-Young, a major Korean SF writer. Since then, it has signed award-winning fiction and non-fiction writers such as Bora Chung, Djuna, Park Seo-Ryun, Kim Hyun-Jin, Shim Wan-Sun, and Kim Joo...
  • VOL.67 / 2024.02
[TREND / KNOWLEDGE]

2023 Publishing Statistics & 2024 Publishing Market Outlook

Publishing Industry   2023 Trends in the Korean Publishing Market and 2024 Forecast   2024.01.02         2023 Trends: Growth in self-help, comics, and parenting books   As the COVID-19 pandemic turned endemic in the spring of 2023, travel books saw a resurgence in popularity. The popularity of anime such as Slam Dunk has led to increased sales of manga, and popular YouTubers have joined the publishing market using manga characters. In addition, books by popular writers for grown-up readers, such as physicist Kim Sang-Wook, have been transformed into children’s educational comics.   * K-Book Trends Vol. 42 ? Go to the interview of writer Kim Sang-Wook   In addition, despite recording the world’s lowest birth rate, the popularity of books on raising children in Korea has increased. While the market for marriage,...
  • VOL.66 / 2024.01
[TREND / KNOWLEDGE]

Marketing in Korean Bookstores: Recovered Editions & Book-funding

Publishing Industry   Marketing in Korean Bookstores:Recovered Editions & Book-funding Faster and unlike anyone else   2023.12.04         “Faster and unlike anyone else” - this is a phrase from a popular Korean song. No item is exempt from this rule, but it is a hot topic in the Korean publishing and distribution market. Because of the fixed book price system, price competition among retailers is impossible in Korea. Shipping competition, which was fierce in the early days of online bookstores, has also faded. This is because there is not much difference in the delivery speed between bookstores. Competition for merchandise is still fierce but less so than before for various reasons, including readers’ fatigue with merchandise and rising production costs. So, how can bookstores promote their books “faster and unlike anyone else”...
  • VOL.65 / 2023.12
[TREND / KNOWLEDGE]

Bookshelves are Going into TVs!

Publishing Industry   Bookshelves are Going into TVs! The collaboration of picture book content andIPTV companies seen through the case of the “Digital Book Service”   2023.10.04         The background and purpose of expanding publishing content into IPTV content   The logo of U+ Kids Service serviced by LG U+     In 2017, LG U+, the company I’m working for, launched a service for children for the first time called “U+ Kids Service.” The biggest challenge we faced while preparing the service was the difference between what children want to watch and what parents want to show them. In fact, when I interviewed customers, I often heard, “When we started raising children, we got rid of the TV at home and put a bookcase in the living room in place of the T...
  • VOL.63 / 2023.10
[TREND / KNOWLEDGE]

Today and Tomorrow of the Korean Standard Publishing Distribution Data Hub System

Publishing Industry   Today and Tomorrow of the Korean Standard Publishing Distribution Data Hub System   2023.09.04         Current status of the Korean Standard Publishing Distribution Data Hub System (KOPDS)   When Song-In Books, a large South Korean book wholesaler, went bankrupt in 2017, many publishers were left in a state of chaos. Publishers suffered a lot of losses because they were unable to keep track of which books were in which bookstores, and how many copies were in stock and sold. This prompted the creation of the Korean Standard Publishing Distribution Data Hub System (KOPDS), which was built in accordance with the Fourth Five-Year Plan for the Promotion of Publishing Culture, reflecting the need to build an advanced distribution system for the publishing industry. The system was launched in Sept...
  • VOL.62 / 2023.09
[TREND / KNOWLEDGE]

The Trend and Prospects of the Self-help Book Market in Korea

Publishing Industry   The Trend and Prospects of the Self-help Book Market in Korea   2023.06.05         The popularity of self-help books rises and falls regularly. Self-help books are currently the cradle of bestsellers in the publishing industry. And, as they can work like a magnet pulling readers to the bookstore once they go popular, it is no exaggeration to say that the genre can determine a bookstore’s sales for the year.The current self-help book craze began to heat up in the second half of last year in Korea, and it reached its peak this year. Unlike in the past, the trend these days was fueled by the recession that has made life more difficult. “As getting rich through financial investment has become impossible in this life, I’d rather raise my value through self-improvement” This phrase has become a buzzwor...
  • VOL.59 / 2023.06
[INFORMATION / #K-BOOK]

#Space

#K-Book   #Space KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2025.07.07   Rocket Kid 1. Publication Details   Title | Rocket KidAuthor | Kim MinwooPublisher | YellowpigPublication Date | 2023-01-16ISBN | 9791159950391No. of pages | 60Dimensions | 240*240   2. Book Intro   Have you ever imagined traveling to space on a spaceship, watching a rocket soar high into the sky? Rocket Kid offers a unique and thrilling experience for children who dream of space exploration.The story revolves around a main character whose dream is to become a space captain. Every day, she envisions herself going into space on a rocket. But no one takes her enthusiasm seriously. The other kids in her class have no interest in rockets. So the space captain recruits friends who are a bit special to become members of the Space Rocket Lab. Together, they wor...
  • VOL.84 / 2025.07
[TREND / KNOWLEDGE]

Reader-friendly Publication Marketing

Publishing Industry   Reader-friendly Publication Marketing   2023.05.02         Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...
  • VOL.58 / 2023.05
[INFORMATION / #K-BOOK]

#Children

#K-Book   #Children KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2025.05.07   Somebody Believe the Baby Brush 1. Publication Details   Title | Somebody Believe the Baby BrushAuthor | Bo-young Sim; Sang-hyo GilPublisher | BIR Publishing Co., Ltd.Publication Date | 2023-05-30ISBN | 9788949162522No. of pages | 100Dimensions | 148*215   2. Book Intro   The pencil case is filled with whispering and talking among the writing tools who are obsessed with their owner Dami. This book brings you three stories of these pencils that will make you laugh!The 1st story_Somebody believes the baby brushIn the wee hours of the night, with its hair soaked in dark ink the little yellow brush must write 1,000 difficult characters. But there’s something else he actually wishes he could be writing!The 2nd story_Wrting & ErasingToday’s social stu...
  • VOL.82 / 2025.05
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