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Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ind...
  • VOL.67 / 2024.02
[TREND / EXPORT CASE]

The Most Korean is the Most Global

Export Case   The Most Korean is the Most Global   2024.02.19   It is the era of Hallyu, the Korean Wave. Korea’s soft power - movies, dramas, cuisine, literature, and more - is shaking up the world. Following the movie “Parasite,” “Squid Game” and “Pachinko,” which were released on global OTT platforms, global curiosity about Korea expanded. Korea is now one of the major tourist destinations frequented by people from all over the world, and Korean food such as ramen, kimbap, and tteokbokki are considered hip and trendy, and have gained immense popularity around the world. People around the world looking to understand Korea a little better are now seeking to read Korean literature and share Korean sentiments. In response to this demand, major publishers around the world have been actively scanning Korean titles for their markets. The enthusiasm could be felt firsthand at the Korean Pavilion installed at the Frankfurt Book Fair held last October. Consultati...
  • VOL.67 / 2024.02
[TREND / EXPORT CASE]

Enjoy the Taste and Scent of Korea With Genre Literature

Export Case   Enjoy the Taste and Scent of Korea With Genre Literature   2024.01.02   February 11, 2024, will mark exactly 30 years since Korean writer Djuna uploaded his first short story to an online SF community on the PC communication service “HiTEL.” The story was titled A Butterfly that Traveled Back in Time, and it was Djuna’s first official release. Since his debut in 1994, Djuna has published a total of 170 novels, and it is almost 200 if you count his unpublished works as well. He is the most prolific and longest-running science fiction writer in Korea. Djuna is like a cornerstone of Korean SF, with many SF writers confessing to being his fans, saying that they were greatly influenced by him. However, it was only recently that Djuna was introduced to the international audience. It was in 2019 that the short stories The Second Nanny and The Bloody Battle of the Broccoli Plain were published separately as ebooks, audiobooks, and paperbacks...
  • VOL.66 / 2024.01
[TREND / BOOK TRIP]

The Street of Youth: Shinchon, Seoul

Book Trip   [Into the Book ⑥] The Street of Youth: Shinchon, Seoul The Silent Cry of Youth Found inReinvestigation and The Lumiere People   2024.01.02   Reinvestigation and The Lumiere People       Like anyone else, I, as a murderer, also need meaning in life and ethical guidance.No, I want a strong, compelling moral anchor that will keep me from falling apart,even more so because I’m a murderer.- from Reinvestigation     Reinvestigation (EunHaeng NaMu), a novel by Chang Kang-Myoung, who has been recognized for his literary and public success in both the mystery and SF genres and who is often referred to as a “socialist mystery novelist,” is a story that takes place during the reinvestigation of the murder of a female college student in an apartment building in Shinchon, Seoul, 22 years ago. Shinchon, the setting...
  • VOL.66 / 2024.01
[TREND / EXPORT CASE]

Successful Publication Cases of Korean Children’s Books in China

Export Case   Successful Publication Cases of Korean Children’s Books in China The joy of Korean children’s books is explained by “The Magic Elephant Books,”the children’s book imprint of Guangxi Normal University Press Group   2023.12.04   Since around 2000, Korean picture books have developed in a variety of ways, with increasingly rich materials and better illustrations, beginning to have an international presence. This led to a series of Korean children’s books being imported into China around 2010. In particular, the “Survival” series on scientific facts, published in China in 2013, attracted great attention in the children’s book industry and generated huge sales, triggering a boom in Korean book imports in China. Plus, with the winning of the Hans Christian Andersen Awards by Korean writers Baek Hee-Na and Suzy Lee, the fever of Korean book imports continues to this day.   * K-Book Trends Vol. 26 ? Go to the interview with wr...
  • VOL.65 / 2023.12
[TREND / BOOK TRIP]

A Place Where You Can Make Unforgettable Memories: Hakuda Photo Studio

Book Trip   [Into the Book ③] A Place Where You Can Make Unforgettable Memories:Hakuda Photo Studio Welcome to Jeju, an island of splendid natural landscape and relaxation!   2023.10.04   Hakuda Photo Studio       “Hakuda means ‘will do’ in the Jeju dialect.So, it means ‘a photo studio that makes anything look wonderful.’”     Jeju Island, the largest island in Korea, attracts Koreans and tourists from abroad with its gorgeous weather and stunning natural scenery. There is a photo studio there that captures whatever the customer wants. It’s the story of “Hakuda Photo Studio,” which takes photos of everything from weddings to family vacations, memorable trips with friends, and even academic photos. The book Hakuda Photo Studio (Noll) is a full-length novel that features the heartwarming stories of a photographer, Seok-Young, and Je-Bi, who moved to Jeju after getting tired of living on the mainlan...
  • VOL.63 / 2023.10
[INFORMATION / #K-BOOK]

#Photograph

#K-Book   #Photograph KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.09.04   Having someone to miss is 1. Publication Details   Title | Having someone to miss isSubtitle | Whisper of Poetry and PhotographyAuthor | Choi ByungkwanPublisher | HanulMPlus Inc.Publication Date | 2018-04-10ISBN | 9788946064478No. of pages | 256Dimensions | 153 * 224   2. Book Intro   This book introduces the poetry and photography of Choi Byung-gwan, a DMZ photographer, under the theme of longing. The longing for his mother in his previous work, “Mother’s Silk Road” and the pain revealed in “450-Day Diary of 155-miles DMZ” are further emotionally elaborated in the book. He has written poetry whenever he is unable to express his feelings in his photography of nature. Hence, there remain glimpses of unanswered curiosity in his poems and photog...
  • VOL.62 / 2023.09
[TREND / ONE-LINER QUOTES]

Fiction is a Journey Into the Complexity of Human Identity

One-Liner Quotes   Fiction is a Journey Into the Complexity of Human Identity A Newly-Debuted Korean Novelist’s Pick   2023.09.04   Kim Ki-Tae has been publishing a number of short fiction stories depicting contemporary Korean society since he won the Dong-A Ilbo Shinchun Literary Prize in 2022. He is currently writing full-length novels based on world history.   The world is a jumbled mess, and humans cannot be explained by a single identity. I began to have a sense of this as I read Korean novels from the 1940s. From the mixed landscape at the end of the Japanese occupation to the rather abrupt independence and ideological conflict, the 1940s may be the most chaotic period in Korean history. The novels of this period portray human beings wandering in the midst of various crisscrossing powers.     Kim Nam-Cheon (1911-?) began his writing career in t...
  • VOL.62 / 2023.09
[TREND / TOPIC]

From the Margins to the Center: Korean Mystery Literature

Topic   From the Margins to the Center: Korean Mystery Literature   2023.08.07   Korean mystery literature originated in the unique conditions of the Japanese occupation. Introduced under the names of spy novels, detective stories, and detective novels, mystery literature was translated and adapted mainly from newspaper serials. A representative work is Arthur Conan Doyle’s Three Students, which Haemongsaeng adapted and published as Faithful Servent on Taeseomunyesinbo in 1918. Most of the works serialized in newspapers at the time were re-translations of works by Ruiko Kuriowa, a Japanese author of adapted novels. By the 1920s, adapted mystery novels moved out of newspapers and were published in magazines such as Hacksaengkye, Chungnyeon, and Dongmyung, and emphasized that they were intellectual works for readers with a certain level of reading ability, such as educated young adults and students.However, the writers who translated and wrote mystery literature w...
  • VOL.61 / 2023.08
[TREND / TOPIC]

The 2023 Seoul International Book Fair and the K-Book Copyright Market

Topic   The 2023 Seoul International Book Fair andthe K-Book Copyright Market On-site Report on Hot Issues in the Copyright Market   2023.07.03   The “National Book Fair,” which began in 1954, was upgraded to an international book fair in 1995 and became the “Seoul International Book Fair (SIBF).” I joined the publishing industry in 1995 as a copyright agent, and attended the SIBF for the first time in the same year. It was named an “international” book fair, but there were a few booths from overseas publishers as well as other international publishers or agents that participated as individual guests. Time has passed since then, and this year, the SIBF marked its 29th anniversary.Hosted by the Korean Publishers Association, this year’s SIBF was successfully held in COEX located in Samsung-dong, Seoul, over five days from June 14 to 18. With a history of almost half a century, it proved itself as the hub of the Asian publishing market, and a pillar that pla...
  • VOL.60 / 2023.07
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