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[TREND / EXPORT CASE]

Cultural Empathy Blossoms in Japan: Korean Literature

Export Case   Cultural Empathy Blossoms in Japan: Korean Literature Shueisha’s story of the popularity and publication of Korean literature   2025.04.07     This article is written in Japanese. The original Japanese text is also included at the bottom of the article.   Shueisha (集英社) is a general publishing company founded in 1926. It has a wide range of publishing titles and businesses. It is particularly well known for teen and young adult comics, girls’ comics, and fashion magazines, including the Weekly Sh?nen Jump. In addition, it is active in publishing literary journals and novels. In the field of overseas literature, the company publishes books from various countries based on the belief that “We want to introduce good books from all over the world to our readers.” Among them, Korean literature has been gaining more and more attention in recent years. Starting with Park Min-Gyu’s Castella (Munhakdongne Publishin...
  • VOL.81 / 2025.04
[TREND / ONE-LINER QUOTES]

The Beginning of the 100-Year History of Modern Korean Literature

One-Liner Quotes   The Beginning of the 100-Year History ofModern Korean Literature Literary journalist’s pick   2025.04.07   Choi Jae-Bong worked as a journalist specializing in literature at The Hankyoreh for 30 years and is currently a senior journalist in the publishing and literature department at the same organization. His books include A Literary Journey into History (Hankyoreh), Writers in the Mirrorland (Hankyoreh), Stories Last Long (Hankyoreh), and Inquisition, What Writers Write With (Viche Book).   In the history of Korean literature, the relevance of ancient and medieval literature to modern and contemporary literature, and the origins of modern or contemporary literature, have been the subjects of ongoing and fierce debate. These arguments are based on the fact that until just before the 20th century, most literary works were written in Chinese characters rather than Hangeul, and the fact that the Western word “literature” was impor...
  • VOL.81 / 2025.04
[TREND / EXPORT CASE]

A New Chapter in Korea-China Literary Exchange

Export Case   A New Chapter in Korea-China Literary Exchange Folio Culture’s Korean Book Localization Strategy   2025.03.10   Folio Culture (Beijing) has consistently focused on introducing and localizing Korean books in the fields of humanities, social sciences, and literature. In recent years, we have successfully brought several Korean works to the Chinese market through precise topic selection, cultural adaptation, and innovative promotion strategies, sparking widespread discussions on the social media platform Xiaohongshu. Below, we share our experiences in four key areas: topic selection strategy, localization practices, promotion strategy, and future plans.   Balancing Social Issues with Literary Value, Grounded in Shared East Asian Emotions, to Create a Dialogue Space for Chinese and Korean Youth   Capturing Social Resonance Points in Korean Literature   In recent years, Korean literature has shifted from grand narrati...
  • VOL.80 / 2025.03
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Crafting Connections Through Korean Literature: Books Curated and Translated by BACA Publishing House

Export Case   Crafting Connections Through Korean Literature:Books Curated and Translated by BACA Publishing House   2025.02.17   In 2016, Han Kang became the first Korean author to win the International Booker Prize for her novel The Vegetarian (Changbi Publishers). This triumph also marked a milestone for BACA, a young but feisty publishing house from Indonesia. In February 2017, just a month before celebrating its first birthday, BACA took a bold step by publishing The Vegetarian, followed by Human Acts (Changbi Publishers), another brilliant novel by Han Kang.   Human Acts and The Vegetarian     From that point on, BACA began to consistently publish K-books, initially focusing on literary fiction, including The Hole (Moonji Publishing) by Pyun Hye-young, The Hen Who Dreamed She Could Fly (SAKYEJUL PUBLISHING) and The Dog Who Dared to Dream (imazubooks) by Hwang Sun-mi, among others. The themes in contemporary Korean...
  • VOL.79 / 2025.02
[TREND / KNOWLEDGE]

Korean Publishing Market’s Trends in 2024 and Outlook for 2025

Knowledge   Korean Publishing Market’s Trends in 2024 and Outlook for 2025   2024.12.02         Trends in 2024: Questioning life, fandoms, and Nobel Prize in Literature   Philosophy and psychology books have dominated the Korean publishing market, with Reading Schopenhauer at Forty (Uknowbooks) topping the overall bestseller list through August. Also, 11 of the 30 bestselling fiction titles in the first half of the year were “rebound” titles, meaning they were published more than 10 years ago. In addition, the nonfiction category returned to growth after 4 years of decline, and the cases of books becoming bestsellers after being recommended by celebrities increased.Reading Schopenhauer at Forty has continued to grow in popularity this year after being featured on a TV entertainment series last year. The autho...
  • VOL.77 / 2024.12
[TREND / TOPIC]

What Comes After Today’s Korean-Style Healing Novels?

Topic   What Comes After Today’s Korean-Style Healing Novels?   2024.10.07   “While the so-called ‘Korean style healing novels’ are selling well these days, trends always change. This craze will be replaced with a new trend sooner or later.” Barbara J. Zitwer, a literary agent working across English-speaking countries, said so in a recent interview. Zitwer is an American who has been exporting Korean literature overseas for about 20 years and is often referred to as a “Korean literature ambassador.” She explains that the phenomenon of Korean-style healing novels being so popular not only in Korea, but also abroad, is something that may change at any time soon. “At first, everyone read pure literature,” she said, “and then the trend shifted to healing novels.” While it may seem that the popularity of Korean literature across all genres has grown on the surface, Zitwer says that international readers switched genres when they got tired of...
  • VOL.75 / 2024.10
[TREND / TOPIC]

What the “Steady Seller Phenomenon” Means for the Book Market

Topic   What the “Steady Seller Phenomenon” Means for the Book Market On books that have reached their 100th print   2024.07.01   The implication of books that hit the 100th print   Kim Dong-Sik’s The Grey Man (Yoda Books) recently celebrated its 100th printing in the Korean book market. While the writer’s dramatic leap from a foundry worker to a best-selling writer has been spotlighted, what is perhaps most important is the internal narrative of the short stories contained within. This collection of 24 short stories was selected from the hundreds of short stories he posted to the horror forum of an online community, “Today’s Humor.” It is indeed a kaleidoscope of life’s short stories, sometimes hilarious, sometimes heartbreaking. Readers have responded so enthusiastically to the short story collection, which went into its 100th printing in 2017 - 7 years after it was first published, and there are many factors behind this. The factor include the dra...
  • VOL.72 / 2024.07
[TREND / ONE-LINER QUOTES]

Understanding Today’s Korean Society

One-Liner Quotes   Understanding Today’s Korean Society A Sociologist’s Pick   2024.06.03   Nho Myung-Woo is a sociologist teaching sociology at Ajou University and the owner of Nieun Bookstore, a bookstore specializing in humanities and social sciences books.     Characters are one of the oldest forms of human media. The way we produce text with letters takes many forms, depending on each region’s historical traditions and culture. In alphabetic cultures that use a phonetic writing system, text is written horizontally from left to right. Alphabetic cultures write in syllables, rather than grouping syllables together and representing them in phonetic units. In contrast, East Asia’s Chinese character cultures adopted vertical writing, and it has been a long-standing cultural tradition.The vertical writing style branched out into many different forms in the 20th century, with different countries making ...
  • VOL.71 / 2024.06
[TREND / SPECIAL PROJECT]

Korea is Now All About Plants!

Special Project   [Book × Plant] Korea is Now All About Plants!   2024.04.01     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     Childhood dreams inspired by the beauty of plants   My first dream in life was to be a botanist. I was only 6 years old - a kindergartener. It was thanks to my mother, who loved to grow plants, and my father, who loved nature so much that he took me on trips whenever he could. The fact that I grew up in the countryside and was always around plants was also one of the reasons why I wanted to be a ...
  • VOL.69 / 2024.04
[TREND / EXPORT CASE]

More and More Chinese Readers Are Starting to Pay Attention to Korean Literature

Export Case   More and More Chinese Readers Are Starting toPay Attention to Korean Literature   2024.03.11   First, let me introduce Xiron Books. Xiron Books is one of the representative brands of China’s mass book companies, and it is also one of the book brands widely loved by readers. Xiron Books always adheres to the value of “good book = social value + cultural value + commercial value” and is committed to providing “good copyright, good content, and good products.” Xiron’s first publication of Korean literature was Kim Jiyoung, Born 1982 (Minumsa), a Korean novel published in simplified Chinese in 2019, which portrays various issues women may encounter through the life of the protagonist Kim Ji-young. In the increasingly heated gender discourse, it quickly became a bestseller.Starting with Kim Jiyoung, Born 1982, in recent years, Xiron has established a Korean literature editing studio, publishing The Crucible (Changbi) in 2020, Please Lo...
  • VOL.68 / 2024.03
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