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[TREND / EXPORT CASE]

The Korean Book Importing Success Story of AST, a Russian Publisher

Export Case   The Korean Book Importing Success Story of AST, a Russian Publisher The Weakest Spirit in the World by Kim Dong-sik   2022.01.03   The story behind the Russian edition of The Weakest Spirit in the World (Yodabooks) by Kim Dong-sik is not very common for a commercial publisher. Still, I hope it could help small and niche imprints that prefer building long-lasting relations with their readers to a hit-and-run strategy.   Cover of The Weakest Spirit in the World, Russian edition     At Lingua, we predominantly publish textbooks, dictionaries, etc., for those learning foreign languages. In late 2016, our first Korean textbook came out to test our hypothesis and became a huge success, so we devised a concise publication strategy for this language. To our great surprise, few Korean literary translations were published at the time. We decided to exert ourselves as learning the language als...
  • VOL.42 / 2022.01
[TREND / BOOK TRIP]

Pohang, Gyeongsangbuk-do

Book Trip   Pohang, Gyeongsangbuk-do A once steel city now emerging as a cultural powerhouse with filming sites   2022.01.03     An industrial complex gives off heat along the Hyeongsan river, the first impression of Pohang. But that is just a part of the city. If one aspect of a city leaves too strong an impression, the rest becomes invisible. Pohang is home to many tourist attractions such as Homigot Sunrise Plaza, a famous venue for the sunrise, and Guryongpo, a Japanese old traditional house street where a K-drama called "When The Camellia Blooms" was filmed years ago, exuding an exotic atmosphere, and Cheongha-myeon and Cheongha market as filming locations for "Hometown Cha-Cha-Cha," a popular Korean drama, in addition to Sabang Memorial Park, Botanical Garden of Gyengsangbuk-do and more. The stunning landscape of Naeyeon Mountain and Bogyungsa Temple are the tourist spots you must visit there. Most of all, Pohang city is seeking a transition towards a cultura...
  • VOL.42 / 2022.01
[TREND / ONE-LINER QUOTES]

Movie Critic’s Pick

One-Liner Quotes   Movie Critic’s Pick   2022.01.03     Though Korean literature never won a Nobel Prize (I believe it is not a big deal), there are countless great pieces. Many literary works will deliver globally appealing stories as Koreans have gone through overwhelming events. Modern Korean history is full of incidents and has been written into works of literature thanks to the writers' efforts to reflect their experience of overcoming catastrophic events. Koreans experienced war, poverty, dictatorship, and the democratic movement in a short period. Hence, it is only natural for novelists to capture the times in their works.North and South (Moonji Publishing Company), written by Hong Sung-won, is one of the masterpieces that the world would recognize. This saga was written in 1977 and showed the Korean war, the horrific fall of humans as a species, and the tenacious vitality that regenerates life as characters overcome ...
  • VOL.42 / 2022.01
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.03.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         ...
  • VOL.44 / 2022.03
[TREND / TOPIC]

Current Status of Publications for Seniors in Korea

Topic   Current Status of Publications for Seniors in Korea   2021.12.06   Heightened interest in “publications for older readers” ahead of the post-aged society   The United Nations (UN) defines a society where people aged 65 and above account for more than 20% of the population as a "post-aged society." Based on this standard, Korea will be entering the post-aged society in 2025, four years from now, with the aged population accounting for 20.3% of the entire population. As of 2020, the proportion of citizens aged 65 and above was 15.7%. Still, agricultural regions with a higher percentage of the older population (Jeollanam-do, Gyeongsangbuk-do, Jeollabuk-do, and Gangwon-do) are already categorized as post-aged local societies. One of the reasons for Korea's rapid aging is the low birth rate, which is the lowest in the world.Compared to other major countries in the OECD, the relative poverty rate of Korea's aged population is high. According to the sta...
  • VOL.41 / 2021.12
[TREND / SPECIAL PROJECT]

A Genre for All Generations: Young Adult

Special Project   A Genre for All Generations: Young Adult The evolution of fiction, scalable to different media   2021.12.06   The genre of fiction is limitless in its scope. Any source that can be narrated into an interesting story can turn into a novel. A particular genre that brought a new sensation to the publishing market, infusing energy into the fiction market, is YA (young adult). The genre of young adult, which was regarded as an off-mainstream genre in Korea as it did not have a distinct feature, has come to the center of the spotlight with various works. Young adult fiction refers to a type of fiction for all age groups, maximizing the fun of reading and often based on fantastical elements. The greatest charm of the genre is that it embraces all generations as well as its primary readership (teenagers). As a type of genre literature or a mixture of its elements, young adult fiction can be categorized by its fast flow and strong power to engage, port...
  • VOL.41 / 2021.12
[TREND / EXPORT CASE]

Marketing Strategies for Lane 5 in the Taiwanese Publishing Market

Export Case   Marketing Strategies for Lane 5 in the Taiwanese Publishing Market   2021.12.06   Covers of Lane 5, Taiwanese edition     Publishing background of a grand-prize-winner fiction   Publishing company Hsiao Lu, which has been in business for over 35 years, was the first publisher to present a John Newberry Medal recipient in Taiwan. Also, it opened a window for Taiwanese readers to embrace creative literature ? excellent grand prize winners ? from across the world by steadily importing them. For Korean fiction, Lane 5 (Munhakdongne Publishing Group) was the first Korean young adult fiction to enter the Taiwanese publishing market.This book is a coming-of-age fiction that features the stories of the 13-year-old main character Xiaojin (Taiwanese translation of "Naru") and his friends taking place in an elementary school swim team. Eun So-Hol, the book's author, is new in the literary world, bu...
  • VOL.41 / 2021.12
[INTERVIEW / KOREAN PUBLISHERS]

Graedobom

Korean Publishers   Graedobom A time of imagination for deep contemplation and mindfulness   2024.06.03   Spring, when the greenery returns from its winter rest and bursts into life, has the power to melt our hearts just by thinking about it. As such, a publishing house has been actively publishing 18 titles in the past 3 years since its founding in 2021, with works that warm and invigorate our hearts - “graedobom.” Oh Hye-Young, CEO of graedobom, says that as a new publishing house and a one-man publishing house, she enjoys growing with writers and releasing books that she has planned. She also says that she wants to focus on the “heart” and “humanness” of people in each work she publishes, and that she wants to capture “content that you still want to see in this world where there is a multitude of things to see,” which reminds us of the warm, yet strong, spring. We talked to Oh Hye-Young, CEO of graedobom, who has been painting the colors of graedobom e...
  • VOL.71 / 2024.06
[INTERVIEW / KOREAN PUBLISHERS]

Yellowpig

Korean Publishers   Yellowpig Picture books are good friends for children   2024.05.07   What was the first book that you ever read in your life? You might not be able to remember its title, writer, and story, but you will know one thing for sure - the book you eagerly followed with your eyes in your parents’ arms was a picture book. For children, picture books are not just the first books they encounter in their lives, but also good friends they will keep for the rest of their lives. Through picture books, they meet, interact with, and grow with the wider world. The world of picture books has been expanding in depth and breadth, not only for children that communicate through pictures, but also for people of all ages. Yellowpig is a publisher specializing in picture books that transcend age, language, and culture - making them a good friend for everyone. Following is an interview with Yellowpig, a publisher constantly growing while publishing pictur...
  • VOL.70 / 2024.05
[INFORMATION / KOREAN TRANSLATOR]

Sungrye Han (한성례, 韓成禮)

Korean Translator   Sungrye Han (한성례, 韓成禮)   2022.02.14   PROFILE   She was born in Jeongeup, Jeollabuk-do, South Korea. Translator (Japanese-Korean), Poet.She has translated many Japanese literary works into Korean and many Korean literary works into Japanese. This work includes more than 200 volumes, such as poems, novels, essays, poem anthologies, books for children, humanity books, self-enlightenment books and scientific books. In particular, she has translated many poems and books of Poetry between Korea and Japan.Korean textbooks used in Korean high schools contain several of her translations for educational purposes.She has translated and introduced Korean and Japanese poems in various literary magazines between the two countries since 1990.Then, from 1990 to 2000, she selected the poems of representative poets in Korea and Japan and published four anthologies in Korean and Japanese, respectively. She translated all ...
  • VOL.43 / 2022.02
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