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Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ind...
  • VOL.67 / 2024.02
[TREND / EXPORT CASE]

The Most Korean is the Most Global

Export Case   The Most Korean is the Most Global   2024.02.19   It is the era of Hallyu, the Korean Wave. Korea’s soft power - movies, dramas, cuisine, literature, and more - is shaking up the world. Following the movie “Parasite,” “Squid Game” and “Pachinko,” which were released on global OTT platforms, global curiosity about Korea expanded. Korea is now one of the major tourist destinations frequented by people from all over the world, and Korean food such as ramen, kimbap, and tteokbokki are considered hip and trendy, and have gained immense popularity around the world. People around the world looking to understand Korea a little better are now seeking to read Korean literature and share Korean sentiments. In response to this demand, major publishers around the world have been actively scanning Korean titles for their markets. The enthusiasm could be felt firsthand at the Korean Pavilion installed at the Frankfurt Book Fair held last October. Consultati...
  • VOL.67 / 2024.02
[INFORMATION / #K-BOOK]

#Winter

#K-Book   #Winter KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2024.01.02   Snow 1. Publication Details   Title | SnowAuthor | Yoon Jane, Oh SeungminPublisher | NURIMBOPublication Date | 2018-01-17ISBN | 9788958762157No. of pages | 36Dimensions | 210 * 260   2. Book Intro   One snowy day, kids hurriedly run outside with excitement. But the main character from Snow only looks out the window. She has a disability and cannot walk. The grandmother in the story empathizes with her granddaughter and relays a story from her childhood about what she did on a snowy day.After the opening in Snow, we are immediately taken to the Grandmother’s childhood days; a story of one snowy day in the 1950s unfolds with beautiful pictures and text. As the granddaughter listens to her grandmother’s story, she slowly opens up her heart. She says she wan...
  • VOL.66 / 2024.01
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2024.01.02   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.66 / 2024.01
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Korean Picture Books Today

Topic   Korean Picture Books Today Closing the 2023 Korea Picture Book Award   2024.01.02   In November 2023, the winners of the first Korea Picture Book Award, organized by the Ministry of Culture, Sports, and Tourism and the Publication Industry Promotion Agency of Korea (KPIPA), were announced. Eight titles and publishers were honored in the grand prize, special prize, and rookie prize categories for fiction and nonfiction. Considering the size of the prize and the diverse range of winning titles, it was a good start for a new award system. The “picture book” genre is not yet fully established in the Korean publishing industry. For example, in large bookstores, “picture books” are placed in a subcategory of the pre-school category. However, the fact that we were able to clearly recognize “picture books” as a single artistic genre and reach a consensus in the screening process to organize an “award for picture books” is thanks to the strong...
  • VOL.66 / 2024.01
[TREND / EXPORT CASE]

Enjoy the Taste and Scent of Korea With Genre Literature

Export Case   Enjoy the Taste and Scent of Korea With Genre Literature   2024.01.02   February 11, 2024, will mark exactly 30 years since Korean writer Djuna uploaded his first short story to an online SF community on the PC communication service “HiTEL.” The story was titled A Butterfly that Traveled Back in Time, and it was Djuna’s first official release. Since his debut in 1994, Djuna has published a total of 170 novels, and it is almost 200 if you count his unpublished works as well. He is the most prolific and longest-running science fiction writer in Korea. Djuna is like a cornerstone of Korean SF, with many SF writers confessing to being his fans, saying that they were greatly influenced by him. However, it was only recently that Djuna was introduced to the international audience. It was in 2019 that the short stories The Second Nanny and The Bloody Battle of the Broccoli Plain were published separately as ebooks, audiobooks, and paperbacks...
  • VOL.66 / 2024.01
[INFORMATION / BEST SELLERS]

2nd Week, November 2023

Best Sellers   2nd Week, November 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2023.12.04   For the second week of November, books that have been the center of attention dominated the list of bestsellers. The book Reading Schopenhauer at Forty quickly rose to the top of the list after being recommended by actor Ha Seok-Jin on the popular Korean TV show “I Live Alone.” On the show, he was shown to be very dedicated to self-management - exercising, studying, and enjoying his hobbies - which likely inspired viewers to purchase the book. The book features 30 pieces of advice from philosopher Schopenhauer, who has inspired countless people. It offers wisdom for those entering their 40s with mixed feelings to realize the true meaning of life.Han Kang’s I Do Not Bid Farewell, published in 2021, won this year’s Medici Prize in France, again ranking 7th on the overall bestseller list. The Korean publishing industry is rejoicing ...
  • VOL.65 / 2023.12
[INFORMATION / KOREAN TRANSLATOR]

Konishi Naoko

Korean Translator   Konishi Naoko   2023.12.04   Profile   ? Korean-Japanese translator ? E-mail: naoko21@hanmail.net   Education   ? B.A., Rikkyo University College of Arts ? M.A. in Korean-Japanese interpretation, HUFS Graduate School of Interpretation and Translation   Courses   ? Completed a special course at the Literature Translation Institute of Korea (LTI) Translation Academy ? Completed Translation Atelier at the Literature Translation Institute of Korea (LTI)   Published Translations   ...
  • VOL.65 / 2023.12
[INFORMATION / #K-BOOK]

#Flower

#K-Book   #Flower KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.12.04   A Flower, You Are as I Am 1. Publication Details   Title | A Flower, You Are as I AmSubtitle | A Song of Flowers that think about PhilosophyAuthor | Dae-Youn, ChoPublisher | BOBBOOKPublication Date | 2021-06-23ISBN | 9791158587888No. of pages | 143Dimensions | 140 * 225   2. Book Intro   This book titled A Flower, You Are as I Am is a beautiful collection of poems containing philosophical thinking of the poet for flowers. He wrote the poems with poetic words easy to read through a lyrical flower song by breaking the prejudice that philosophy can be regarded as difficult. The poet begins to draw his poems thinking ‘why did flowers come to us?’ When he sees grass flowers blooming that make the world beautiful and fragrant, he thinks that flowers tell ...
  • VOL.65 / 2023.12
[TREND / ONE-LINER QUOTES]

Time to Dive Into Korean History

One-Liner Quotes   Time to Dive Into Korean History Lawyer’s Pick   2024.01.02   Jung Hye-Jin is a Korean lawyer, who wrote the books May It Please the Court (Mirae Books) and When Names Become Law (Dongnyok Publishers).   Just thinking about Korea’s evolved reputation on the international scene makes me giddy. When I first went to the US over 30 years ago, and when I lived in the UK 20 years ago to study, one of the common phrases I heard was, “Where are you from, China or Japan?” Korea is no longer the country it used to be, when it didn’t have a distinct identity in the minds of Westerners. Kimchi, once unwelcome in dormitory communal kitchens because of its smell, has become a global favorite. Here are two books with unique perspectives on modern Korean history, explaining what happened inside Korean society that led to this major shift in perception outside of Korea.   ...
  • VOL.66 / 2024.01
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