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Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ind...
  • VOL.67 / 2024.02
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AI is Changing Our Everyday Life

Special Project   [Book × AI] AI is Changing Our Everyday Life   2024.02.19     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     A new era is open with AI: What are the jobs newly born, and how should we make use of the technology?   47 Things Every AI Working With Humans Should Know     There are books with a table of contents that just make you want to read the rest of the story. One such book is 47 Things Every AI Working With Humans Should Know (Hanbit Media) ...
  • VOL.67 / 2024.02
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2024.01.02   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.66 / 2024.01
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Reading: Sorting Out the Unchanging from the Changing

One-Liner Quotes   Reading: Sorting Out the Unchanging from the Changing Sportsperson’s Pick   2024.02.19   Jeong Ji-Hyeon has been climbing for 21 years. She served as a national athlete and as a coach for the national team. She still hasn’t forgotten the joy of competing and now works as a referee for Sport Climbing Asia. She also runs a center for people who enjoy climbing as a lifestyle sport.   Although I am currently doing sports as a career, it was not my major. My major was Korean language education. I became a sportsperson by chance, but I also used to teach writing to elementary school students. I remember coming across the book One Day I Died (Baram Books), which left a strong impression on me at that time. At first, I doubted that it was a book for children. I had to read it for class, but I found the story to be quite compelling. I’m not sure if the kids in my class at the time enjoyed it. But, if you have ever lost someone...
  • VOL.67 / 2024.02
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Everything About Coffee We Love

Special Project   [Book × Coffee] Everything About Coffee We Love   2024.01.02     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     Koreans are known worldwide for their love of coffee. Earlier last year, Agence France-Presse (AFP) published a feature on “Koreans’ love of coffee,” introducing the word Eoljukah (meaning iced americano even though I freeze to death). Explaining that Koreans drink iced americano even in the middle of winter, the story captured the attention of the world by highlighting their love of coffee in all sea...
  • VOL.66 / 2024.01
[INFORMATION / INFO]

Wrap-up Summary of the 2023 Sharjah International Book Fair: Korean Pavilion

Info   Wrap-up Summary of the 2023 Sharjah International Book Fair:Korean Pavilion   2023.12.04                   2023 Sharjah International Book Fair: Korean Pavilion - “Unlimited Imagination”Korea participated as the guest of honor at the Sharjah International Book Fair, which took place from November 1 to November 12, 2023.The Korea Pavilion introduced outstanding Korean writers and works under the theme of “Unlimited Imagination” and organized various programs.   On the first day of the book fair, members of the publishing industry from both the United Arab Emirates and Korea gathered to kick off and celebrate the opening of the Korean Pavilion.Under the theme of unlimited imagination, the Pavilion showcased various books, including literature, humanities, webtoons, and picture books, introducing Korea’s excellent books.Programs such as themed seminars, le...
  • VOL.65 / 2023.12
[INFORMATION / INFO]

2023 Korea Picture Book Award

Info   2023 Korea Picture Book Award Announcement of the winners of the 2023 Korea Picture Book Award and the awards ceremony   2023.12.04                 Winners   Grand Prize   ? Fiction: The Disappeared Dinner (written by Kwon Jung-Min, published by Changbi Publishers) ? Non-fiction: A Round of Tightrope Walking (written by Minha, published by Gloyeon)   Special Prize   ? Did You Say I Am Pretty? (written by Hwang In-Chan and Lee Myeon-Ae, published by Springsunshine Publishing) ? Mephisto (written by Luly Lee, published by BIR Publishing) ? Wind Blowing On Mudeungeewat (written by Kim Young-Hwa, published by Iyagikot Publishing) ? ...
  • VOL.65 / 2023.12
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.12.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.65 / 2023.12
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Artificial Intelligence (AI) Use Cases in the Korean Publishing Market

Topic   [Publishing & AI] Artificial Intelligence (AI) Use Casesin the Korean Publishing Market   2023.12.04   At the 75th Frankfurt Book Fair in Germany this past October, a program dedicated to artificial intelligence (AI) was the center of attention. Stakeholders in the publishing industry, including writers, publishers, bookstores, and readers, have entered an era where books are being created and used in a completely different way. AI is shaking up the entire publishing industry. In particular, generative AI, such as ChatGPT and Midjourney, is rapidly being adopted in the process of writing and distributing books. At the same time, the industry is also facing new challenges, such as the need to prevent inappropriate use of AI. In the international publishing market, books written in whole or in part by generative AI are already popping up in online stores. In fact, Amazon’s Kindle e-book store has more than 1,000 titles listed.Since AI is h...
  • VOL.65 / 2023.12
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Successful Publication Cases of Korean Children’s Books in China

Export Case   Successful Publication Cases of Korean Children’s Books in China The joy of Korean children’s books is explained by “The Magic Elephant Books,”the children’s book imprint of Guangxi Normal University Press Group   2023.12.04   Since around 2000, Korean picture books have developed in a variety of ways, with increasingly rich materials and better illustrations, beginning to have an international presence. This led to a series of Korean children’s books being imported into China around 2010. In particular, the “Survival” series on scientific facts, published in China in 2013, attracted great attention in the children’s book industry and generated huge sales, triggering a boom in Korean book imports in China. Plus, with the winning of the Hans Christian Andersen Awards by Korean writers Baek Hee-Na and Suzy Lee, the fever of Korean book imports continues to this day.   * K-Book Trends Vol. 26 ? Go to the interview with wr...
  • VOL.65 / 2023.12
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