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[TREND / EXPORT CASE]

The Marketing Strategy for the Chinese Version of The Mummy Book

Export Case   The Marketing Strategy forthe Chinese Version of The Mummy Book A Korean picture book sold more than 30K copies in a year:What was its secret to touching the hearts of Chinese moms?   2023.06.05   I remember the day I first opened the book, The Mummy Book (Korean publisher: Woongjin ThinkBig, Simplified Chinese Version Title: 我的?? (My Mom)), during the planning meeting deciding whether to publish it. On the sky blue cover, there was a round-faced young girl with curiosity all over her face, and its smooth feeling brought me back to the desk as I returned from work. I soon fell into the story. The book’s first page shows a mother and “I” lying silent on a bed and starts with a sentence that says, “A mom was born as I was born.” The beginning of the book leads readers on an adventure observing a mother from a young girl’s point of view.Many picture books under the theme of mother, such as Anthony Browne’s My Mum, a Chinese classic children’s...
  • VOL.59 / 2023.06
[INFORMATION / BEST SELLERS]

2nd Week, April 2023

Best Sellers   2nd Week, April 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2023.05.02   As if reflecting the concerning economic status in Korea these days, business books have been selling well in bookstores in April. For example, Edible Economics, no.2 on the bestsellers’ list, is the first new title written by economist Jang Ha-Joon in 10 years. The writer, who the world pays attention to, gives easy and fun explanations about economics related to various cooking materials such as garlic and chocolate. Another book, Introduction to Presidential Studies, is a practical guide for corporate presidents written by Kim Seung-Ho, known as the “CEO-teaching CEO” traveling across the world. It offers answers to various questions from CEOs and to-be CEOs. As it asks questions about finding initiative in one’s life beyond being a mere introduction to the methodology, it is a good read for anyone even those who are not even ...
  • VOL.58 / 2023.05
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.05.02   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.58 / 2023.05
[TREND / TOPIC]

“Restructuring of Family” Becoming Inevitable

Topic   “Restructuring of Family” Becoming Inevitable   2023.04.03   Korea has risen from a poor country to a rich country with a per capita income of 30 thousand dollars in just half a century. With such an astonishing economic development upfront, many parts of society have been transforming rapidly. It’s no exception for families. Recently, there have been voices from parts of Korean society that the structure of the “family” should be re-engineered from the bottom. More books in the publishing market have begun to discuss the “restructuring of family.”   Changes in Gender Norms in Korean Society   Korean society has undergone rapid industrialization and urbanization in the 1960s and 70s. This spurred a fast transition from the traditional way of having big patriarchal families to nuclear families. However, nuclear families still had some patriarchal elements left, and men-focused gender roles were maintained. Also, while there was no sturdy s...
  • VOL.57 / 2023.04
[INFORMATION / BEST SELLERS]

2nd Week, March 2023

Best Sellers   2nd Week, March 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.04.03   It’s March - spring has come in Korea, but the weather is yet chilly. Here, heartwarming books that soothe readers’ hearts have been receiving much love. For example, professor Kim Joo-Hwan, the first person to discuss the norm of “resilience” in Korea, introduces ways to prevent our minds from being hurt through the book Inner Communication. With scientific evidence for training mental muscles that help us easily overcome failure, the book suggests the path to a happy life. Also, writer Kim Sang-Hyun’s You Can Do Anything, After All, made an astonishing sales record of 100 thousand copies, proving its popularity among readers. This book offers warm condolences to those frustrated by failure and trials and errors.Meanwhile, a book of an entirely different genre stood among the top 10 best sellers with a cute cat on its cover. The book Jeju Cat...
  • VOL.57 / 2023.04
[INFORMATION / KOREAN TRANSLATOR]

UN HE PAIK

Korean Translator   UN HE PAIK   2023.04.03   Contact   ? E-mail: unhepaik@gmail.com   Education   ? Attorney at Law, Law and Social Sciences, Buenos Aires National University, Argentina ? Master’s Degree from Graduate School of Education (Spanish), Hankuk University of Foreign Studies, Korea ? Ph.D. in Law and Philosophy of Law, Universidad Nacional de Educaci?n a Distancia, Madrid, Spain ? Special Course (Spanish), Literature Translation Institute of Korea, April, 2016 - December 2017 ? Translation Atelier (Spanish), Literature Translation Institute of Korea, April, 2018 - December 2018 ? Media Translation Course (Spanish), Literature Translation Institute of Korea, June, 2020 - September, 2020   Transl...
  • VOL.57 / 2023.04
[INFORMATION / #K-BOOK]

#SF

#K-Book   #SF KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.04.03   The 2035 SF Mystery 1. Publication Details   Title | The 2035 SF MysteryAuthor | Cheon Seonran et alPublisher | NabiclubPublication Date | 2022-01-14ISBN | 9791191029406No. of pages | 308Dimensions | 128 * 188   2. Copyright Contact   Name | Bae Jeongeun - Greenbook Agency, Foreign RightsEmail | jeongeun@grb-agency.comPhone | +82-02-2676-2201   3. Book Intro   A convergence of science fiction, a genre that contemplates the future of humankind at the forefront of the era, and a mystery that studies the depth of humanity. The project stemmed from the idea to have writers representing each of their fields imagine the near future where the aftermath of COVID-19 has come to an end. At its basic themes, the book illustrates what could happen if factors such as human clones, refugee accommodat...
  • VOL.57 / 2023.04
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.04.03   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.57 / 2023.04
[TREND / SPECIAL PROJECT]

Namhansanseong Fortress

Special Project   [Book & Media ②] Namhansanseong Fortress To Surrender, or to Fight until the Last Minute, That is the Question   2023.03.13   The King of Joseon and His Aides Besieged by the Qing Dynasty Army after Retreating to Namhansanseong Fortress.Life-or-Death Debate on whether to Surrender or Fight until death.Enemy Troops Approaching amidst Depleting Supplies.   Byungjahoran (the Qing’s invasion of Joseon in Byungja year, 1636-1637) is a war that broke out in 1636 between Joseon and the Qing dynasty of China. The Qing invaded Joseon in anger at Joseon’s pro-Ming policy (a foreign policy favoring the Ming dynasty). Consequently, the then ruler of Joseon, King Injo (r. 1623-1649), fled the royal palace and retreated to Namhansanseong fortress (Namhansanseong is a historical mountain fortress city 25km southeast of Seoul, South Korea), where he resisted. As such, Byungjahoran marks a watershed event in the...
  • VOL.56 / 2023.03
[INFORMATION / BEST SELLERS]

3rd Week, February 2023

Best Sellers   3rd Week, February 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.03.13   The best sellers’ list for February reflected Korean readers’ hope for a better future in the new year, including books with keen analysis and wise advice for life. For example, Kim Mikyung’s Life Lesson for those in Their Forties is a book by Kim Mi-Kyung, who has been loved for her insightful advice for readers. The book is like a how-to-advance guide for those in their 40s, reinterpreting age while living in the era of centenarians. Also, Sayno Love, another book about life advice, is a collection of posts that the writer has publicly written since 2000. His property is known to have a net worth of 100 billion won. His pen name, “Sayno,” literally means “Say no” to things that you have believed in so far. While the book is not about the secret to becoming rich, it would be great to start your life anew with his experience-based advice,...
  • VOL.56 / 2023.03
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