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[TREND / KNOWLEDGE]

Recent Status of Korean Webnovels

Knowledge   Recent Status of Korean Webnovels   2024.04.01         The size and the current status of the market   The webnovel industry, which was officially recognized in 2013 with the NAVER Webnovel Contest, has nearly doubled every year since then - expanding to a market worth 1 trillion won by 2024. It has firmly established itself as one of the pillars of the Korean content market alongside webtoons. Media mixing is actively taking place through the content value chain centered on Kakao and Naver, and this potential has attracted many creators to take on the challenge of writing webnovels full of dreams.According to the “2022 Status Survey of the Webnovel Industry” published by the Publication Industry Promotion Agency of Korea (KPIPA) in 2023, the number of webnovel users in Korea was estimated at 5.87 million, and th...
  • VOL.69 / 2024.04
[TREND / TOPIC]

How Book Club Platforms Captivate Readers

Topic   How Book Club Platforms Captivate Readers   2024.03.11   It is the age of communities. From sneaker manufacturers to franchise cafes, companies are putting as much effort into building communities as they are into making things. Gathering loyal fans in one place to generate buzz and feedback has become a proven business strategy in an environment where we are bombarded with information and products. The publishing industry is no exception. Publishers and bookstores are opening cafes and book clubs, creating apps, and publishing newsletters. They reward book club members with exclusive editions of books and merchandise to give them a sense of belonging, or even let them choose the cover design of a new book.Beyond the business strategy of the publishing industry, the importance of book-reading communities is growing every day in the overall book culture ecosystem. There is something contagious about people’s activities. If you are surrounded ...
  • VOL.68 / 2024.03
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.12.01   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         ...
  • VOL.89 / 2025.12
[INFORMATION / BEST SELLERS]

Greeting Autumn After a Long Chuseok Holiday

Best Sellers   Greeting Autumn After a Long Chuseok Holiday Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of October, 2025   2025.11.03   In early October, Korea observed Chuseok, one of its two major traditional holidays alongside Seollal (Lunar New Year). This year’s Chuseok was unusually long, as National Foundation Day and Hangeul Day followed one after another, giving people almost ten days off. The lingering summer heat extended into early October, but after days of rain during the Chuseok period, cooler air finally arrived, marking the true beginning of autumn. With long rest and steady rain, readers naturally turned their attention to books - befitting the season often called “the season of reading.”The bestseller list for the second week of October reflected the approaching year’s end. Trend Korea 2026 took the No. 1 spot, followed by Money Trend 2026 at No. 4. As the year closes, readers once again...
  • VOL.88 / 2025.11
[TREND / EXPORT CASE]

More and More Chinese Readers Are Starting to Pay Attention to Korean Literature

Export Case   More and More Chinese Readers Are Starting toPay Attention to Korean Literature   2024.03.11   First, let me introduce Xiron Books. Xiron Books is one of the representative brands of China’s mass book companies, and it is also one of the book brands widely loved by readers. Xiron Books always adheres to the value of “good book = social value + cultural value + commercial value” and is committed to providing “good copyright, good content, and good products.” Xiron’s first publication of Korean literature was Kim Jiyoung, Born 1982 (Minumsa), a Korean novel published in simplified Chinese in 2019, which portrays various issues women may encounter through the life of the protagonist Kim Ji-young. In the increasingly heated gender discourse, it quickly became a bestseller.Starting with Kim Jiyoung, Born 1982, in recent years, Xiron has established a Korean literature editing studio, publishing The Crucible (Changbi) in 2020, Please Lo...
  • VOL.68 / 2024.03
[TREND / ONE-LINER QUOTES]

The Wisdom to Survive in the Ever-changing World

One-Liner Quotes   The Wisdom to Survive in the Ever-changing World Professional investor’s pick   2024.03.11   Yeom Seung-Hwan is the director of the Retail Department at EBEST Investment & Securities and has worked in securities firms and broadcasted on stock investing. He has written The 77 Most Important Questions for Novice Stock Investors (One & One Contents Group Publishing).     The first book I would like to introduce is Forecast of the Times: Era of Nuclear Individuals (Kyobo Book Center). Song Gil-Young, the writer of this book, is a “mind miner” who reads and interprets the human mind from big data, which is an accumulation of millions of people’s records. He has spent the last 20 years observing people’s daily records to understand the meanings they are looking for, and using them to predict future currents and trends.I chose this book not becau...
  • VOL.68 / 2024.03
[INFORMATION / #K-BOOK]

#Memory

#K-Book   #Memory KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2025.11.03   Your Garden 1. Publication Details   Title | Your GardenAuthor | Na HyunjungPublisher | GloyeonPublication Date | 2021-06-24ISBN | 9788992704847No. of pages | 58Dimensions | 209*308   2. Book Intro   Breathing a story into a dry, empty path.A story of bricks in the city sidewalk, with varying shapes and colors. Although the author brings the sidewalk’s life into a place, not of grand creation, but still just a simple path we walk on. Mundane things, a ball, a piece of grass, a cat, and a sewer cover are all things we usually see, but as the writer focuses on these objects, they become more than just objects, but characters with stories and life. The black-and-white pictures drawn with a scratchy pencil are like a potion that leads the reader on a story...
  • VOL.88 / 2025.11
[INFORMATION / INFO]

KPIPA participates in the 2025 China Shanghai International Children’s Book Fair (CCBF)

Info   For the globalization of Korean children’s books, KPIPA participates in the 2025 China Shanghai International Children’s Book Fair (CCBF)   2025.11.03             The 2025 China Shanghai International Children’s Book Fair (CCBF), which is the biggest children’s book fair in Asia that connects the global children’s publishing network, is set to be held on November 14.   ? Period: November 14 (Fri.) - 16 (Sun.), 2025 ? Venue: Shanghai World Expo Exhibition and Convention Centre   Entering its 12th year, the Fair will feature not only exhibitions of children’s books and content, but also specialized export consultations, conferences, and seminars - a vibrant gathering of diverse industries in the field of children’s culture. It will be a great opportunity to showcase the sensibility and creativity of Korean children’s books in a special place, where the latest trends in ch...
  • VOL.88 / 2025.11
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.11.03   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.88 / 2025.11
[TREND / KNOWLEDGE]

Publishers and YouTube: Current Status and the Future

Knowledge   Publishers and YouTube: Current Status and the Future   2024.03.11         Publishers start their own YouTube channels   When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be characterized by th...
  • VOL.68 / 2024.03
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