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[TREND / KNOWLEDGE]

Recent Status of Korean Webnovels

Knowledge   Recent Status of Korean Webnovels   2024.04.01         The size and the current status of the market   The webnovel industry, which was officially recognized in 2013 with the NAVER Webnovel Contest, has nearly doubled every year since then - expanding to a market worth 1 trillion won by 2024. It has firmly established itself as one of the pillars of the Korean content market alongside webtoons. Media mixing is actively taking place through the content value chain centered on Kakao and Naver, and this potential has attracted many creators to take on the challenge of writing webnovels full of dreams.According to the “2022 Status Survey of the Webnovel Industry” published by the Publication Industry Promotion Agency of Korea (KPIPA) in 2023, the number of webnovel users in Korea was estimated at 5.87 million, and th...
  • VOL.69 / 2024.04
[TREND / TOPIC]

How Book Club Platforms Captivate Readers

Topic   How Book Club Platforms Captivate Readers   2024.03.11   It is the age of communities. From sneaker manufacturers to franchise cafes, companies are putting as much effort into building communities as they are into making things. Gathering loyal fans in one place to generate buzz and feedback has become a proven business strategy in an environment where we are bombarded with information and products. The publishing industry is no exception. Publishers and bookstores are opening cafes and book clubs, creating apps, and publishing newsletters. They reward book club members with exclusive editions of books and merchandise to give them a sense of belonging, or even let them choose the cover design of a new book.Beyond the business strategy of the publishing industry, the importance of book-reading communities is growing every day in the overall book culture ecosystem. There is something contagious about people’s activities. If you are surrounded ...
  • VOL.68 / 2024.03
[TREND / EXPORT CASE]

More and More Chinese Readers Are Starting to Pay Attention to Korean Literature

Export Case   More and More Chinese Readers Are Starting toPay Attention to Korean Literature   2024.03.11   First, let me introduce Xiron Books. Xiron Books is one of the representative brands of China’s mass book companies, and it is also one of the book brands widely loved by readers. Xiron Books always adheres to the value of “good book = social value + cultural value + commercial value” and is committed to providing “good copyright, good content, and good products.” Xiron’s first publication of Korean literature was Kim Jiyoung, Born 1982 (Minumsa), a Korean novel published in simplified Chinese in 2019, which portrays various issues women may encounter through the life of the protagonist Kim Ji-young. In the increasingly heated gender discourse, it quickly became a bestseller.Starting with Kim Jiyoung, Born 1982, in recent years, Xiron has established a Korean literature editing studio, publishing The Crucible (Changbi) in 2020, Please Lo...
  • VOL.68 / 2024.03
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.12.01   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         ...
  • VOL.89 / 2025.12
[TREND / BOOK TRIP]

Warm Hope in a Cold City

Book Trip   [Into the Book ⑧] Warm Hope in a Cold City Jongno-gu, Seoul: What’s still with us today   2024.03.11   One Hundred Shadows       As I thought Mujae was somehow looking shady when he said, “Don’t follow shadows,” I strained my eyes and looked again, and there was a sunshower falling like a spider’s web.     Hwang Jung-Eun’s first full-length novel, One Hundred Shadows (Changbi), is the story of Eunkyo and Mujae, two characters working in an electronics store in the center of the city. The cold cityscape and the old, desolate electronics mall are the backdrop of the novel, but the two protagonists’ youthful love story is what makes this novel so appealing, with just the right amount of heaviness and lightness. Also, the story of “shadows” in the title is not to be missed - the unrealistic occurrence of shadows rising up on their own is v...
  • VOL.68 / 2024.03
[INFORMATION / #K-BOOK]

#Memory

#K-Book   #Memory KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2025.11.03   Your Garden 1. Publication Details   Title | Your GardenAuthor | Na HyunjungPublisher | GloyeonPublication Date | 2021-06-24ISBN | 9788992704847No. of pages | 58Dimensions | 209*308   2. Book Intro   Breathing a story into a dry, empty path.A story of bricks in the city sidewalk, with varying shapes and colors. Although the author brings the sidewalk’s life into a place, not of grand creation, but still just a simple path we walk on. Mundane things, a ball, a piece of grass, a cat, and a sewer cover are all things we usually see, but as the writer focuses on these objects, they become more than just objects, but characters with stories and life. The black-and-white pictures drawn with a scratchy pencil are like a potion that leads the reader on a story...
  • VOL.88 / 2025.11
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.11.03   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.88 / 2025.11
[TREND / KNOWLEDGE]

Publishers and YouTube: Current Status and the Future

Knowledge   Publishers and YouTube: Current Status and the Future   2024.03.11         Publishers start their own YouTube channels   When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be characterized by th...
  • VOL.68 / 2024.03
[TREND / KNOWLEDGE]

A Call for an Evolutionary Level of Imagination: Replacement of Dominant Species

Publishing Industry   A Call for an Evolutionary Level of Imagination:Replacement of Dominant Species Current status of author management in Korea   2024.02.19         Korea’s Greenbook Agency (CEO Toni Shi-Hyoung Kim) was one of the earliest adopters of the concept of author management. It was originally founded in 2006 as an agency specializing in the international trade of publishing rights. All of its executives, including CEO Kim, are former publishing professionals or translators, and the company has completed more than 1,000 copyright deals. In 2017, the company launched its author management business by signing an exclusive contract with Kim Bo-Young, a major Korean SF writer. Since then, it has signed award-winning fiction and non-fiction writers such as Bora Chung, Djuna, Park Seo-Ryun, Kim Hyun-Jin, Shim Wan-Sun, and Kim Joo...
  • VOL.67 / 2024.02
[INFORMATION / BEST SELLERS]

Autumn: Democracy Reflected in the Pages

Best Sellers   Autumn: Democracy Reflected in the Pages Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of September, 2025   2025.10.02   September 15 is the International Day of Democracy, designated by the United Nations. Coincidentally, Korea’s September book market also saw the spotlight fall on works that reflect a strong desire to safeguard democracy. At No. 1 on the overall bestseller list for the second week of September was About Goodwill by Moon Hyung-Bae, former Justice of the Constitutional Court of Korea. Once a scholarship recipient of the well-known philanthropist Kim Jang-Ha, Moon gained public attention in April when he published a book. In this new essay, published after his retirement, he reflects on the lessons of “Adult Kim Jang-Ha,” who taught that true gratitude should be given back to society rather than to individuals. Meanwhile, author Kim Cho-Yeop’s The Double-Sided Shell entered the list at No. 4 i...
  • VOL.87 / 2025.10
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