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Search word : "Aladin",   Search result : 40
[TREND / KNOWLEDGE]

Book Funding: Getting Closer to Readers

Knowledge   Book Funding: Getting Closer to Readers     2026.03     The landscape of the Korean book market has shifted significantly since the online bookstore Aladin launched its Book Fund in 2018. This crowdfunding style platform was designed specifically for the pre-promotion of new titles. By 2024, all three major online bookstores in Korea had integrated their own dedicated funding systems. This marketing strategy has now become so mainstream that it is considered a standard step for any Korean publisher preparing to release a new book.   Aladin Book Fund campaign example for If We Can’t Go at the Speed of Light.   The funding systems of online bookstores offer a closer connection with readers than specialized crowdfunding platforms. Once the funding period ends and ge...
  • VOL.92 / 2026.03
[TREND / TOPIC]

Opening a New Era of K-Content : The Culinary Class Wars Recipe Books

  Topic   Opening a New Era of K-Content: The Culinary Class Wars Recipe Books     2026.02     Netflix's hit variety program 〈Culinary Class Wars: Cooking Class War〉, which returned for Season 2 after 15 months, is continuing a level of success that rivals Season 1. It’s the unshakeable top show on Netflix Korea. Every Tuesday when new episodes drop, 〈Culinary Class Wars〉 takes over social media feeds.This intense fever for 〈Culinary Class Wars〉 has directly hit the publishing market. Following the release of 〈Culinary Class Wars〉 Season 2, recipe books previously published by the appearing chefs are "reverse-running" back onto the bestseller lists.   〈Culinary Class Wars〉 Season 2 Poster ...
  • VOL.91 / 2026.02
[TREND / TOPIC]

Expanding the World of Books Through Book-Themed Merchandise

Topic   Expanding the World of Books Through Book-Themed Merchandise   2025.12.01   The craze for book-themed merchandise   At bookstores and book fairs across the country, what catches the eye as much as the books themselves these days is book-themed merchandise. From bookmarks, postcards, and stickers to keyrings, T-shirts, book covers, incense, and drip-bag coffee, objects orbiting around books have now become a form of publishing content in their own right. According to Kyobo Book Centre’s statistics, sales of reading accessories in 2024 rose by 28% compared to the previous year. The trend was evident at this year’s Seoul International Book Fair (SIBF), where nearly every publisher’s booth displayed merchandise beside their books, and readers purchased these items with enthusiasm equal to the books themselves.Some criticize this shift, arguing that merchandise is overshadowing books and accelerating the commercialization of publishing. However, the ph...
  • VOL.89 / 2025.12
[TREND / TOPIC]

AI Reshapes the Reading Landscape

Topic   AI Reshapes the Reading Landscape From technology to everyday language   2025.10.02   A “quiet revolution” in our bookshelves   According to statistics from the online bookstore Aladin, out of roughly 65,000 new titles published in a single year, no fewer than 2,027 carried the keyword “artificial intelligence (AI).” Even more striking is the pace: of the 5,719 AI-related books registered with Aladin to date, fully 35.4%, more than one-third, were released in just this past year. This is no mere trend, but a market-shaking “explosion.” This surge is fundamentally unlike the period before ChatGPT. In the past, the AI section was filled with specialist texts on machine learning and deep learning for developers; now it has been taken over by practical guides and business strategy titles targeting professionals, creators, and small-business owners. The tidal surge of AI has at last broken free of specialist domains and swept into everyday life. &nb...
  • VOL.87 / 2025.10
[TREND / KNOWLEDGE]

From Upcoming New Releases to Sales Statistics

Knowledge   From Upcoming New Releases to Sales Statistics The Korea Publishing Information System: Powering Korea’s Publishing Infrastructure   2025.07.07   What is the first place readers, bookstores, and libraries should look if they want to know about new releases coming out next month or the most popular bestsellers these days? Vice versa, what is the first thing a publisher that is about to release a new book should do if they want to publicize the book in advance to readers, bookstores, and libraries, and use the feedback to decide on the number of copies to publish or develop a marketing plan? The answer is to visit the Korea Publishing Information System.The Korea Publishing Information System is a publishing distribution platform that supports all processes from book production to distribution and sales. Since its launch in September 2021 by the Korea Publication Industry Promotion Agency (KPIPA), it has been dedicated to facilitating t...
  • VOL.84 / 2025.07
[TREND / KNOWLEDGE]

Your Good Sense of Backing in Good Books

Knowledge   Your Good Sense of Backing in Good Books Based on the example of online bookstore Aladin   2025.06.02   Why “Book Fund”?   Online bookstore Aladin’s Book Fund program was first launched in 2012. The initial program allowed accounts to back up to 50,000 won to fund publishing projects. Publishers benefited by being able to raise money for pre-publication production costs, customers benefited by being able to earn up to 130% of their support back as bookstore credit if the book they funded became an overall bestseller, and booksellers benefited by being able to build an early audience of avid readers willing to support in upcoming titles. However, this design could not have a direct influence on the success of the book after publication, as it did not directly link the Book Fund to actual purchases of the book.In 2022, the web novel Return of the Blossoming Blade (Luff Media) was widely publicized in the media for its book f...
  • VOL.83 / 2025.06
[TREND / TOPIC]

“Book of the Year” Suggests the “Direction” of the Era

Topic   “Book of the Year” Suggests the “Direction” of the Era 2024 Books of the Year in Korea   2025.02.17   2024 Books of the Year selected by different media outlets   The act of recommending a book to another person may seem like a simple and easy thing to do, but it can also be a very complex and thought-provoking act, depending on how you think about it. A straightforward question, “Why this book to me?” is all it takes to understand this: sometimes a book given to a lover can be a declaration of love, a confession of one’s whole soul, or, a book given by a parent to a child who is moving out on his or her own as an adult is meant to be taken to heart as a life lesson. The act of recommending a book can also convey disdain or mockery. A person might suggest a childish or poorly written book to convey the message, “I consider you to be of this intellectual level,” or they might mock an expert by suggesting something like a basic introduction to...
  • VOL.79 / 2025.02
[TREND / KNOWLEDGE]

Write the Story You Want to Read

Knowledge   Write the Story You Want to Read Self-publishing platforms in Korea: The reasons for growth and the current state   2024.11.04         “If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.” - Toni Morrison, winner of the Nobel Prize in Literature in 1993   While there is no established academic definition, “self-publishing” refers to authors planning, editing, publishing, and distributing their own manuscripts without working through a publishing company. As opposed to “vanity publishing,” which involves paying an upfront fee to a publisher to produce and distribute a book, it is used almost interchangeably with “independent publishing” in Korea (some researchers and book critics use the two terms separately). The desire to document ...
  • VOL.76 / 2024.11
[TREND / KNOWLEDGE]

Current Status of Adult-Oriented Picture Book Publishing and Publishers in Korea

Knowledge   Current Status of Adult-Oriented Picture Book Publishingand Publishers in Korea   2024.09.02   Reflections on “picture books for adults”   My publishing house, “A Little Cat at Noon (오후의 소묘),” began to be called the “picture book publisher for grown-ups” as we published our first picture book At the Drop of a Cat (written by ?lise Fontenaille, illustrated by Violeta L?piz) in spring 2019. But, what exactly is a “picture book for adults”?   Korean cover of At the Drop of a Cat     According to Rouergue, French publisher of the original book At the Drop of a Cat (original title: Les poings sur les ?les), the book is a picture book for children aged 6 or above. If a child and an adult read the book together, the child reads it more progressively. As such, while the best readers of picture books have been, and are, children, there are, in fact, fun picture ...
  • VOL.74 / 2024.09
[INFORMATION / BEST SELLERS]

Heading into 2026: Comparing the Combined

Best Sellers   Heading into 2026: Comparing the Combined Bestseller Lists of Korea’s Three Major Online Bookstoresfor the 2nd week of December, 2025   2026.01.05   There is a saying that time does not simply pass?it accumulates. Even when daily routines feel repetitive or unremarkable, the experiences we encounter continue to pile up, quietly shaping our lives. For those who look back on 2025 with a hint of regret, it offers comfort; for those who have been running without pause, it feels like encouragement. Throughout 2025, the publishing world moved forward through the quiet, persistent labor of those who worked to create each book, building their efforts piece by piece. Looking ahead to 2026 with the hope that this dedication will yield even greater rewards, let’s take a look at the bestseller list for the last month of 2025.Topping the bestsellers in the final month of 2025 was Minimal Korean History, an introductory and condensed guide to t...
  • VOL.90 / 2026.01
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