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The Art of Selling Books: Innovative Strategies by Korean Booksellers

Topic   The Art of Selling Books:Innovative Strategies by Korean Booksellers   2024.11.04   You will be able to find the figures for “reading preferences” in the results of the National Reading Survey conducted by the Ministry of Culture, Sports, and Tourism in Korea last year. It gives a hint to the “actual” reading population based on the ratio of people liking books. The overall reading rate covering paper books, e-books, and audio books was 95.8% for elementary, middle, and high school students and 43.0% for adults; the actual reading preferences turned out to be 39.6% for students and 18.3% for adults. The actual reading rate, which means readings done autonomously, is cut in half from the overall reading rate as the overall figure includes cases in which people have to read books for necessary reasons, such as for work or educational purposes. Why do people read books, but have very few “enjoyable” experiences reading them? Well, consi...
  • VOL.76 / 2024.11
[TREND / BOOK TRIP]

Where Poetry and History Meet

Book Trip   [A Trip to Literary Museums ⑦] Where Poetry and History Meet Exploring the Kim Su-Young Museum and Cultural Legacy in Dobong-gu, Seoul   2024.11.04   A place that’s just ordinary for some can be a magnificent destination for others, inspiring memories and recharging the soul. Seoul, the capital of Korea, is a prime example of this duality. With the growing popularity of K-culture in various aspects, more travelers are visiting Seoul; however, if you make a trip slightly outside the center of Seoul to Dobong-gu, you will find a different Seoul with a more tranquil atmosphere. Surrounded by Bukhansan Mountain, Dobong-gu is a district where you can take a walk around the trail or hike up the mountain. There are also many areas where you can look down the mountain, get a glimpse of the cultural powerhouse that is Korea, and be touched and impressed. If you walk down the narrow alleyways of Dobong-gu, which add to the curiosity and fun of discovering hid...
  • VOL.76 / 2024.11
[TREND / KNOWLEDGE]

Write the Story You Want to Read

Knowledge   Write the Story You Want to Read Self-publishing platforms in Korea: The reasons for growth and the current state   2024.11.04         “If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.” - Toni Morrison, winner of the Nobel Prize in Literature in 1993   While there is no established academic definition, “self-publishing” refers to authors planning, editing, publishing, and distributing their own manuscripts without working through a publishing company. As opposed to “vanity publishing,” which involves paying an upfront fee to a publisher to produce and distribute a book, it is used almost interchangeably with “independent publishing” in Korea (some researchers and book critics use the two terms separately). The desire to document ...
  • VOL.76 / 2024.11
[TREND / SPECIAL PROJECT]

The Global Craze for Korean Language and Culture!

Special Project   [English Books in Korea ④] The Global Craze for Korean Language and Culture! King Sejong Institute Foundation’s new textbooks for international Korean language learners   2024.09.02   As the Hallyu (Korean Wave) spreads across the world, the demand for learning Korean has been increasing internationally. In response, a variety of Korean language-related textbooks are being developed for various learning purposes and levels. Among them, the following are representative textbooks provided by the King Sejong Institute Foundation, a representative organization for the promotion of Korean language and culture abroad.   A variety of Korean textbooks for all purposes and levels, from beginner to advanced   The first is King Sejong Institute Korean, a textbook specifically designed for beginners and advanced learners alike. It can be used together with the King Sejong Institute Foundation’s signature online curriculum, and learners can also...
  • VOL.74 / 2024.09
[TREND / BOOK TRIP]

The Great Legacies of Two Literary Masters of Modern Times

Book Trip   [A Trip to Literary Museums ⑤] The Great Legacies of Two Literary Masters of Modern Times Busan Metropolitan City: Yosan Kim Jung-Han Literary Museumand Hyangpa Lee Juhong Literary Museum   2024.09.02   A writer’s legacy can sometimes become an important cultural asset for a region as it incorporates various stories. In this month’s issue, Book Trip travels to Busan, Korea, where you can feel a rich sense of literature. Busan, with its abundant tourist offerings such as the sea, movies, and modern cultural heritage, has a presence in literature that is second to none. The two pillars of Busan’s literary scene are Kim Jung-Han, who has intensely depicted modern life in his novels related to the region, and Lee Ju-Hong, whose works span a wide range of genres, including children’s literature, poetry, novels, and plays. The scent of their literature is wafting through the city, which has been a source of emotional support for people ...
  • VOL.74 / 2024.09
[INFORMATION / BEST SELLERS]

The Beginning of Summer: June's Integrated Bestseller List

Best Sellers   The Beginning of Summer:June's Integrated Bestseller List     2026.07     Since the March issue, this column has analyzed the bestseller lists of four major bookstore franchises in South Korea: Kyobo Book Centre, Youngpoong Bookstore, Jongno Books, and Arc N Book. While previous analyses focused strictly on brick-and-mortar sales, the charts of online bookstores, which now represent a major pillar of book distribution, are arguably just as important as their offline counterparts. Because all four of these franchises operate online storefronts alongside their physical locations, the upcoming features from the July through October issues will examine comprehensive charts that combine both online and offline data. To kick off this series, we look at the integrated bestseller chart compiled by Kyobo Book Centre, the largest and most influential of the four franchises.   During th...
  • VOL.96 / 2026.07
[INFORMATION / K-BOOK MAP]

Walking Along the Sentences of the Sea: The Pak Kyong-ni Memorial Hall in Tongyeong

K-Book Map   Walking Along the Sentences of the Sea:The Pak Kyong-ni Memorial Hall in Tongyeong     2026.07     In July, Tongyeong, a true city of the sea, welcomes its most vibrant and brilliant season. The landscape of Tongyeong, where islands, ports, alleys, and hills seamlessly intertwine, feels like a piece of literature in itself. This city is the birthplace of the literary giant Pak Kyong-ni and the profound source of inspiration for her creative world. Walking through Tongyeong alongside the summer sea, one naturally comes to realize where Pak’s literature truly began.         Pak Kyong-ni Memorial Hall   Pak Kyong-ni Memorial Hall (Source: https://www.utour.go.kr/)  ...
  • VOL.96 / 2026.07
[INFORMATION / NEW BOOKS]

What Do Life and Death Look Like for Single-Person Households in South Korea?

New Books   What Do Life and Death Look Likefor Single-Person Households in South Korea?     2026.06     Kim Su-Young, The Inevitable Loneliness, 2026.   In 2021, Professor Kim Su-Young, author of The Inevitable Loneliness, launched the 〈ALONE〉 project, a two-year study documenting the lives of 109 single-person households. This book brings to light the stories of 56 participants from that research. As of August 2025, South Korea officially entered an era where single-person households exceed ten million. Recognizing that living alone is a structural landscape carved out by late-industrial society, the author conceptualizes this phenomenon as a mechanism of self-production and self-reproduction.   Under the heavy shadows of an unstable labor market and a rapidly aging society, individuals in single-person households must live as the sole authors of ...
  • VOL.95 / 2026.06
[INFORMATION / BEST SELLERS]

Bestsellers for the First Week of May: Family Month Special

Best Sellers   Bestsellers for the First Week of May:Family Month Special     2026.06     Major franchises dominate the majority of South Korea’s offline bookstore market. Currently, four major franchises—Kyobo Book Centre, Youngpoong Bookstore, Jongno Books, and Arc N Book—are competing in the offline retail sector. Starting with Kyobo Book Centre, which has the largest number of branches, followed by Youngpoong Bookstore, Jongno Books, and Arc N Book, we will examine the top 10 best-selling books.   In our last issue, we explored the bestseller chart at Youngpoong Bookstore. For this June edition, which marks the fourth installment of our offline bookstore bestseller analysis, we conclude our look at the “Big Four” franchises by examining Arc N Book’s top sellers from...
  • VOL.95 / 2026.06
[TREND / TOPIC]

Dreaming of a Different Peace as We Depart from Houyhnhnms

Topic   Dreaming of a Different Peace as We Depart from Houyhnhnms   2024.08.05   The 2024 Seoul International Book Fair (SIBF) has concluded with great success. During the peak hours when the crowd surged, I found myself in a state of constant anxiety, hoping that everything would go smoothly. As visitors queued up, stretching so far that the end of the line was out of sight, and the temperature inside rose, making the air conditioning struggle, my heart tightened. Yet, now I breathe a sigh of relief that the event ended without major incidents.   Main posters of 2024 SIBF     Challenges in preparing for the 2024 Seoul International Book Fair   This year’s preparation for the Seoul International Book Fair was fraught with challenges. Traditionally held in Hall A on the first floor of COEX, we were informed last year to reduce the event...
  • VOL.73 / 2024.08
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