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[TREND / BOOK TRIP]

The Great Legacies of Two Literary Masters of Modern Times

Book Trip   [A Trip to Literary Museums ⑤] The Great Legacies of Two Literary Masters of Modern Times Busan Metropolitan City: Yosan Kim Jung-Han Literary Museumand Hyangpa Lee Juhong Literary Museum   2024.09.02   A writer’s legacy can sometimes become an important cultural asset for a region as it incorporates various stories. In this month’s issue, Book Trip travels to Busan, Korea, where you can feel a rich sense of literature. Busan, with its abundant tourist offerings such as the sea, movies, and modern cultural heritage, has a presence in literature that is second to none. The two pillars of Busan’s literary scene are Kim Jung-Han, who has intensely depicted modern life in his novels related to the region, and Lee Ju-Hong, whose works span a wide range of genres, including children’s literature, poetry, novels, and plays. The scent of their literature is wafting through the city, which has been a source of emotional support for people ...
  • VOL.74 / 2024.09
[TREND / KNOWLEDGE]

Current Status of Adult-Oriented Picture Book Publishing and Publishers in Korea

Knowledge   Current Status of Adult-Oriented Picture Book Publishingand Publishers in Korea   2024.09.02   Reflections on “picture books for adults”   My publishing house, “A Little Cat at Noon (오후의 소묘),” began to be called the “picture book publisher for grown-ups” as we published our first picture book At the Drop of a Cat (written by ?lise Fontenaille, illustrated by Violeta L?piz) in spring 2019. But, what exactly is a “picture book for adults”?   Korean cover of At the Drop of a Cat     According to Rouergue, French publisher of the original book At the Drop of a Cat (original title: Les poings sur les ?les), the book is a picture book for children aged 6 or above. If a child and an adult read the book together, the child reads it more progressively. As such, while the best readers of picture books have been, and are, children, there are, in fact, fun picture ...
  • VOL.74 / 2024.09
[TREND / TOPIC]

Dreaming of a Different Peace as We Depart from Houyhnhnms

Topic   Dreaming of a Different Peace as We Depart from Houyhnhnms   2024.08.05   The 2024 Seoul International Book Fair (SIBF) has concluded with great success. During the peak hours when the crowd surged, I found myself in a state of constant anxiety, hoping that everything would go smoothly. As visitors queued up, stretching so far that the end of the line was out of sight, and the temperature inside rose, making the air conditioning struggle, my heart tightened. Yet, now I breathe a sigh of relief that the event ended without major incidents.   Main posters of 2024 SIBF     Challenges in preparing for the 2024 Seoul International Book Fair   This year’s preparation for the Seoul International Book Fair was fraught with challenges. Traditionally held in Hall A on the first floor of COEX, we were informed last year to reduce the event...
  • VOL.73 / 2024.08
[TREND / EXPORT CASE]

Factors Behind the Success of Korean Webtoons and Webnovels in the Global Marketplace

Export Case   Factors Behind the Success of Korean Webtoons and Webnovelsin the Global Marketplace Based on the Southeast Asian market, including Thailand   2024.08.05   Korean webtoons and webnovels are making waves in the global content market. In particular, they are drawing global attention with great success in Southeast Asian countries, such as Thailand.The scalability of secondary use of IP is the most notable factor these days. Many webnovels and webtoons are being adapted into various media, such as dramas, movies, and games, providing publishers and media companies with additional opportunities for monetization. This, coupled with the influence of the Korean Wave, is creating a synergistic effect. The global popularity of K-Pop and Korean dramas has increased worldwide interest in Korean culture, and this has naturally led to a greater interest in Korean webnovels and webtoons. As you can see in the image below, this is clearly evident in the statistics...
  • VOL.73 / 2024.08
[INFORMATION / AGENCY LIST]

Agency List

  Agency List   Agency List     2026.06     Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : a...
  • VOL.95 / 2026.06
[TREND / KNOWLEDGE]

Korean Publishers’ Efforts to Meet New Readers

Knowledge   Korean Publishers’ Efforts to Meet New Readers   2024.08.05   Publishers have been putting the utmost effort into connecting readers, works, and authors. One of the examples was booktalks, where readers meet the author. Booktalks helped publishers expand the horizon of readers’ engagement with works and maintain fanship, but it was not easy to secure new readers. As a large number of booktalks turned contactless after the outbreak of COVID-19, the small influx of new readers fell even more.Meanwhile, as the marketing trend in Korea moved onto pop-up stores, many Generation Z started to take shots, do opening rushes, and leave reviews. This trend has made it a must-do event for companies when launching new products (brands). There were even reviewers who left comments on pop-up stores open in Seongsu-dong (the region in Seoul settled as a hot place among Generation Z as it became the hub of pop-up stores).   Where both present and future readers...
  • VOL.73 / 2024.08
[TREND / TOPIC]

What the “Steady Seller Phenomenon” Means for the Book Market

Topic   What the “Steady Seller Phenomenon” Means for the Book Market On books that have reached their 100th print   2024.07.01   The implication of books that hit the 100th print   Kim Dong-Sik’s The Grey Man (Yoda Books) recently celebrated its 100th printing in the Korean book market. While the writer’s dramatic leap from a foundry worker to a best-selling writer has been spotlighted, what is perhaps most important is the internal narrative of the short stories contained within. This collection of 24 short stories was selected from the hundreds of short stories he posted to the horror forum of an online community, “Today’s Humor.” It is indeed a kaleidoscope of life’s short stories, sometimes hilarious, sometimes heartbreaking. Readers have responded so enthusiastically to the short story collection, which went into its 100th printing in 2017 - 7 years after it was first published, and there are many factors behind this. The factor include the dra...
  • VOL.72 / 2024.07
[INFORMATION / AGENCY LIST]

Agency List

  Agency List   Agency List     2026.05     Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation ...
  • VOL.94 / 2026.05
[INFORMATION / BEST SELLERS]

Spring 2026 Bestseller List

Best Sellers   Spring 2026 Bestseller List     2026.04     Major franchises dominate the majority of South Korea's offline bookstore market. Currently, four major franchises—Kyobo Book Centre, Youngpoong Bookstore, Jongno Books, and Arc N Book—are competing in the offline retail sector. Starting with Kyobo Book Centre, which has the largest number of branches, followed by Youngpoong Bookstore, Jongno Books, and Arc N Book, we will examine the top 10 best-selling books.   In the previous issue, we examined the bestsellers of Kyobo Book Centre, Korea's largest bookstore franchise. For this April issue, as the second part of our offline bookstore bestseller analysis, we looked at the bestsellers of Youngpoong Bookstore for the first week of March. The top-ranked book at Youngpoong Bookstore during this period was the picture book Mom Became a Ghost! published by Gilbut Children’s Books. It ...
  • VOL.93 / 2026.04
[INFORMATION / K-BOOK MAP]

Where Literature Dwells - Bridging the Past and Present of Korean Literature through Its Museums -

K-Book Map   Where Literature Dwells- Bridging the Past and Present of Korean Literature through Its Museums -     2026.04     Literary museums dedicated to specific writers hold profound significance. They serve as cultural archives that reveal the various elements behind the birth of a literary masterpiece. Numerous such museums operate across Korea today. Among them, we would like to introduce three locations selected for their historical and regional balance: the Yun Dong-ju Literature Museum in Seoul (Yun Dong-ju: 1917–1945), the Pak Kyongni Literature Park in Wonju, Gangwon-do (Pak Kyongni: 1926–2008), and the Na Tae-joo Pulkkot Literary House in Gongju, Chungnam (Na Tae-joo: 1945–). Yun Dong-ju was a poet who focused on self-reflection and maintaining a human conscience despite the oppression of the colonial era. Pak Kyongni was a novelist who gave form to the turbulence of modern Korean history thr...
  • VOL.93 / 2026.04
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