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[INFORMATION / TOPIC]

Korean Publishing Market Trends in 2025 and Outlook for 2026

Topic   Korean Publishing Market Trends in 2025 and Outlook for 2026   2026.01.05         Trends in 2025: A Year of Digital Transformation and Practical, Stability-Oriented Content   In 2025, Korea’s publishing market underwent noticeable shifts in the ways readers discovered, selected, and consumed books, as digital transformation accelerated and social and economic uncertainty deepened. On the surface, the overall market size appeared relatively stable. Beneath that stability, however, structural changes became increasingly clear: the number of new titles grew significantly, while the average print run per title declined. As supply expanded, the actual market reach secured by individual titles continued to narrow. These changes were further shaped by the expansion of generative AI (Artificial Intelligence) and intensified competition from OTT (Over-the-Top) platforms. Together, t...
  • VOL. / .
[INFORMATION / BEST SELLERS]

Heading into 2026: Comparing the Combined

Best Sellers   Heading into 2026: Comparing the Combined Bestseller Lists of Korea’s Three Major Online Bookstoresfor the 2nd week of December, 2025   2026.01.05   There is a saying that time does not simply pass?it accumulates. Even when daily routines feel repetitive or unremarkable, the experiences we encounter continue to pile up, quietly shaping our lives. For those who look back on 2025 with a hint of regret, it offers comfort; for those who have been running without pause, it feels like encouragement. Throughout 2025, the publishing world moved forward through the quiet, persistent labor of those who worked to create each book, building their efforts piece by piece. Looking ahead to 2026 with the hope that this dedication will yield even greater rewards, let’s take a look at the bestseller list for the last month of 2025.Topping the bestsellers in the final month of 2025 was Minimal Korean History, an introductory and condensed guide to t...
  • VOL.90 / 2026.01
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2026.01.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.90 / 2026.01
[INFORMATION / BEST SELLERS]

Moving Into the Final Stretch of 2025

Best Sellers   Moving Into the Final Stretch of 2025 Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of November, 2025   2025.12.01   As November set in, temperatures began to drop abruptly, and daily swings became sharper. However, it isn’t the weather alone that signals winter’s approach. Bookstores began displaying Christmas ornaments and calendars for 2026, with next year’s planners quietly reminding readers that the end of 2025 is just around the corner. Around this time of year, bookstores always take on a distinctly wintery, year-end atmosphere.This shift was equally evident in the bestseller lists. Literature, which had long dominated the rankings, has retreated, while books forecasting trends for 2026 - already strong in October - continue to gain momentum. Riding the unusual boom in the Korean stock market, investment titles such as PS4’s Meta-Cognition Investing Method and Trend Following with Large-Caps also climb...
  • VOL.89 / 2025.12
[TREND / EXPORT CASE]

More and More Chinese Readers Are Starting to Pay Attention to Korean Literature

Export Case   More and More Chinese Readers Are Starting toPay Attention to Korean Literature   2024.03.11   First, let me introduce Xiron Books. Xiron Books is one of the representative brands of China’s mass book companies, and it is also one of the book brands widely loved by readers. Xiron Books always adheres to the value of “good book = social value + cultural value + commercial value” and is committed to providing “good copyright, good content, and good products.” Xiron’s first publication of Korean literature was Kim Jiyoung, Born 1982 (Minumsa), a Korean novel published in simplified Chinese in 2019, which portrays various issues women may encounter through the life of the protagonist Kim Ji-young. In the increasingly heated gender discourse, it quickly became a bestseller.Starting with Kim Jiyoung, Born 1982, in recent years, Xiron has established a Korean literature editing studio, publishing The Crucible (Changbi) in 2020, Please Lo...
  • VOL.68 / 2024.03
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.12.01   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         ...
  • VOL.89 / 2025.12
[INFORMATION / BEST SELLERS]

Greeting Autumn After a Long Chuseok Holiday

Best Sellers   Greeting Autumn After a Long Chuseok Holiday Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of October, 2025   2025.11.03   In early October, Korea observed Chuseok, one of its two major traditional holidays alongside Seollal (Lunar New Year). This year’s Chuseok was unusually long, as National Foundation Day and Hangeul Day followed one after another, giving people almost ten days off. The lingering summer heat extended into early October, but after days of rain during the Chuseok period, cooler air finally arrived, marking the true beginning of autumn. With long rest and steady rain, readers naturally turned their attention to books - befitting the season often called “the season of reading.”The bestseller list for the second week of October reflected the approaching year’s end. Trend Korea 2026 took the No. 1 spot, followed by Money Trend 2026 at No. 4. As the year closes, readers once again...
  • VOL.88 / 2025.11
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.11.03   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.88 / 2025.11
[TREND / KNOWLEDGE]

Publishers and YouTube: Current Status and the Future

Knowledge   Publishers and YouTube: Current Status and the Future   2024.03.11         Publishers start their own YouTube channels   When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be characterized by th...
  • VOL.68 / 2024.03
[INFORMATION / BEST SELLERS]

Autumn: Democracy Reflected in the Pages

Best Sellers   Autumn: Democracy Reflected in the Pages Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of September, 2025   2025.10.02   September 15 is the International Day of Democracy, designated by the United Nations. Coincidentally, Korea’s September book market also saw the spotlight fall on works that reflect a strong desire to safeguard democracy. At No. 1 on the overall bestseller list for the second week of September was About Goodwill by Moon Hyung-Bae, former Justice of the Constitutional Court of Korea. Once a scholarship recipient of the well-known philanthropist Kim Jang-Ha, Moon gained public attention in April when he published a book. In this new essay, published after his retirement, he reflects on the lessons of “Adult Kim Jang-Ha,” who taught that true gratitude should be given back to society rather than to individuals. Meanwhile, author Kim Cho-Yeop’s The Double-Sided Shell entered the list at No. 4 i...
  • VOL.87 / 2025.10
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