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[TREND / TOPIC]

South Korea's Publishing Industry in H1 2019 and Forecasts for H2

South Korea's Publishing Industry in H1 2019 and Forecasts for H2 Local publishing industry issues seen through bestseller and reader data analyses   2019.08.05   What kind of changes took place in the first half of 2019 for South Korea's publishing industry? First of all, typical for the first six months of every year, there were many books that looked back on the previous year and set new goals for the current year. Books that carried serious ruminations about life were snapped up by readers. And for the first time in a long time, liberal arts books -mostly philosophical books, did better than books in other categories. Befitting the age of new media, various programs introducing books could be seen on television, YouTube and podcasts. Also, due to a controversy over the Korean language section of South Korea's national college entrance exam last year, educational books on the Korean language saw a surge in interest. This year will mark the 100th anniversary of the March 1 ...
  • VOL.14 / 2019.08
[TREND / SPECIAL PROJECT]

North Korea Seen Through Books, and the Unification of the Korean Peninsula

North Korea Seen Through Books, and the Unification of the Korean Peninsula   2019.08.05   On the last day of June this year, a historic event happened in the border village of Panmunjom straddling the two Koreas when the leaders of the United States and North Korea met for the first time. Just a mere 62 km away from Seoul, this location was where the ceasefire armistice was signed in July 1953 to put a stop to the Korean War that had raged for three years between North and South Korea. Although U.S. President Donald Trump stepped over to North Korea for just a minute and met with North Korean leader Kim Jong Un for 53 minutes, the image of the two men shaking hands heightened hopes that the Korean peninsula could move further towards denuclearization and peace. There are several books that address this reality on the Korean peninsula that have received much interest from the publishing industry in South Korea. Books that help children and adolescents understand the reality o...
  • VOL.14 / 2019.08
[INTERVIEW / KOREAN PUBLISHERS]

Moonji Publishing Belongs to the Literary Community

Moonji Publishing Belongs to the Literary Community   2019.11.04   Moonji Publishing Co., Ltd is the publisher that owns the entire novel collection by Man Booker International Prize winner Han Kang. It is also the publisher of poetry collections by Kim Hye-soon, who received the Griffin Poetry Prize in Canada earlier this year. Even with just these two statements, it is easy to define Moonji Publishing as South Korea's top publisher of literature. The following looks at the treasure trove of Korean literature Moonji Publishing has and what values the publisher prioritizes when it releases books.   Moonji Publishing Co., Ltd    Please tell our readers what kind of publisher Moonji Publishing is.   Moonji Publishing is a South Korean publisher that specializes in literature and liberal arts books that was founded in 1975. For the past 45 years, we have published around 3,000 books, and most of these have been Korean poetry, novels,...
  • VOL.17 / 2019.11
[INFORMATION / BEST SELLERS]

South Korean bestsellers in August

South Korean bestsellers in August Bestsellers at South Korea's biggest online bookstores, YES24 and Aladin   2019.09.09   As of the third week of August 2019, readers' interest in bilateral relations between South Korea and Japan peaked, largely attributed to a diplomatic rift between the two countries. As a result, Anti-Japan Tribalism rose to become the best-selling book at YES24 and second best-selling book at Aladin last month. Essay collection Why Travel ticked down to third and fourth place in the bestseller lists respectively, but it showed sustained popularity. Other genres that made the bestseller lists last month included novels, essay collections, comic books for children and exam preparation books. Among August bestsellers was a book that was published almost a year ago. Im Hong-taek's 90's Kids Are Coming was released in November last year and despite it not being a new book, it rapidly rose to the higher rungs of the bestseller lists. This was thanks to So...
  • VOL.15 / 2019.09
[REPORT / COLUMN]

South Korea's Book Exports

South Korea's Book Exports World's End Girlfriend, The Salmon Who Dared to Leap Higher Exported Abroad   2017.12.01   Two publications of two South Korean authors beloved by readers here have recently seen good news. South Korean novelist Yeon-su Kim and poet Do-hyun Ahn have succeeded in exporting their books to Taiwan and Indonesia. Kim's book World's End Girlfriend was sold into Taiwan while Ahn's The Salmon Who Dared to Leap Higher was sold into Indonesia. Both were bestsellers in South Korea, making the news even more special.   Yeon-su Kim's World's End Girlfriend Heads to Taiwan     Cover art for Yeon-su Kim's World's End Girlfriendⓒ Munhakdongne   Kim is a renowned author in South Korea who has received several literary awards like the Yi Sang Literary Award and the Dong-in Literary Award. World's End Girlfriend is a collection of short stories and it will be the first time for the writer to be publishe...
  • VOL.7 / 2017.12
[TOPIC / EXPORT TRENDS]

Haemin Sunim's The Things You Can See Only When You Slow Down

Haemin Sunim's The Things You Can See Only When You Slow Down #1 Bestseller on Amazon UK, #3 non-fiction seller in the Netherlands   2017.9.11   The Things You Can See Only When You Slow Down     Haemin Sunim's The Things You Can See Only When You Slow Down recently stayed at #1 on Amazon UK's bestseller list for three weeks, surprising many as it is rare for a South Korean collection of essays to gain so much popularity overseas. Even the editor who was in charge of putting the UK version of this book together had been taken by surprise at the book's success. In the United States, the book sold over 30,000 copies in two weeks, as readers sought a moment of rest in their busy everyday lives.It is not an easy feat for a South Korean book to be published abroad, moreover a collection of essays. Penguin Books and Random House, both major publishers in the United States and the United Kingdom respectively, approached Suo Books which owns the publishing right in South K...
  • VOL.4 / 2017.09
[INTERVIEW / KOREAN PUBLISHERS]

EunHaeng NaMu Publishing

EunHaeng NaMu Publishing Fun and touching books, books on the ages and the future   2019.10.07   Stories still entice people's imaginations. We live in an age inundated by images and videos, but despite this, everything circles back to stories in books made of paper and letters. This might be the reason why books are continuously being created ever since humans created written characters. And EunHaeng NaMu Publishing has a special talent for making stories that leave readers wanting for more.     Hi. It's good to meet you through K-Book Trends. We are aware that EunHaeng NaMu Publishing has made many efforts in publishing many stories in the form of novels and essays. Could you introduce EunHaeng NaMu Publishing to our readers?   After our establishment in 1997, we have published some 700 liberal arts and general education books of many genres including history, philosophy and science from inside and outside the country with the motto, 'fun and touching books,...
  • VOL.16 / 2019.10
[NEWS / BEST SELLER]

South Korea's October Bestsellers

South Korea's October Bestsellers Aggregate data as of the third week of September   2017.10.10   The prolonged rule of bestsellers     Young-ha Kim's Memoir of a Murderer has topped the bestseller list for two consecutive weeks. As the film adaptation of the novel gains momentum, interest in the original novel has spiked. As a result, Kiju Lee’s Temperature of Language lost some ground, but Lee's Dignity of Words rose two spots, enjoying steady popularity. Also, books like I Have Decided to Live as Me, A Lesson in Self-Eeteem and Miracles of the Namiya General Store also inched up, enjoying more time on the bestseller list. This was seen as reflecting readers' wanting to catch up on bestsellers that are guaranteed good reads over the long Chuseok holiday.     'News Effect' from award announcements, out of print books     Han Kang's Human Acts received new interest after news the novel had been awarded Italy's Malaparte Prize while Kwang...
  • VOL.5 / 2017.10
[NEWS / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2017.9.11   The Love You Wished For Will Come Soon 1. Publication Details Imprint | Sigonsa Co., Ltd Title | The Love You Wished For Will Come Soon Author | Ae-kyung Lee Format | 130*180 Binding | Paperback Pages | 272pages ISBN | 978-89-5278-518-3   2. Contact Name | Sunju Jung Phone | +82-2-2046-2895 Email | alliswell1224@sigongsa.com URL | www.sigongsa.com   3. Selling Points Subject | Who will I fall in love with and how will I love? A Q&A Book for myself to ask and answer Target Readers | Anyone who dreams of meeting someone to love Media Reviews & Advertisement Copy | Great love comes only to those who dream of it   4. About the Author Ae-kyung Lee was driven to become a journalist by her strong curiosity about society and the world, and this led her to discover her passion for writing. She loves writing, as she also knows that it has healing power a...
  • VOL.4 / 2017.09
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
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