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Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ind...
  • VOL.67 / 2024.02
[TREND / BOOK TRIP]

The Jolly Shelter and Home of the Mangwon-dong Brothers!

Book Trip   [Into the Book ⑦] The Jolly Shelter and Home of the Mangwon-dong Brothers! Mangwon-dong, Mapo-gu, Seoul: The Harmony of the Old and the New   2024.02.19   Mangwon-dong Brothers       Being invited to someone’s house is like being invited to see the real inside of them.(...) Years passed, and we ended up living together in an 8-pyeong room on a rooftop.     Mangwon-dong Brothers (Namu Bench) is the first novel by writer Kim Ho-Yeon, who made readers in Korea and abroad both cry and laugh with her book The Uncanny Convenience Store (Namu Bench). It won the Excellence Award at the 9th World Literature Award and was later made into a play, proving both its literary value and popularity. The book Mangwon-dong Brothers is a full-length novel about four impoverished men who start an unusual live-in relationship in a rooftop room in Mangwon-dong -...
  • VOL.67 / 2024.02
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2024.01.02   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.66 / 2024.01
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Korean Picture Books Today

Topic   Korean Picture Books Today Closing the 2023 Korea Picture Book Award   2024.01.02   In November 2023, the winners of the first Korea Picture Book Award, organized by the Ministry of Culture, Sports, and Tourism and the Publication Industry Promotion Agency of Korea (KPIPA), were announced. Eight titles and publishers were honored in the grand prize, special prize, and rookie prize categories for fiction and nonfiction. Considering the size of the prize and the diverse range of winning titles, it was a good start for a new award system. The “picture book” genre is not yet fully established in the Korean publishing industry. For example, in large bookstores, “picture books” are placed in a subcategory of the pre-school category. However, the fact that we were able to clearly recognize “picture books” as a single artistic genre and reach a consensus in the screening process to organize an “award for picture books” is thanks to the strong...
  • VOL.66 / 2024.01
[TREND / BOOK TRIP]

The Street of Youth: Shinchon, Seoul

Book Trip   [Into the Book ⑥] The Street of Youth: Shinchon, Seoul The Silent Cry of Youth Found inReinvestigation and The Lumiere People   2024.01.02   Reinvestigation and The Lumiere People       Like anyone else, I, as a murderer, also need meaning in life and ethical guidance.No, I want a strong, compelling moral anchor that will keep me from falling apart,even more so because I’m a murderer.- from Reinvestigation     Reinvestigation (EunHaeng NaMu), a novel by Chang Kang-Myoung, who has been recognized for his literary and public success in both the mystery and SF genres and who is often referred to as a “socialist mystery novelist,” is a story that takes place during the reinvestigation of the murder of a female college student in an apartment building in Shinchon, Seoul, 22 years ago. Shinchon, the setting...
  • VOL.66 / 2024.01
[INFORMATION / #K-BOOK]

#Flower

#K-Book   #Flower KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.12.04   A Flower, You Are as I Am 1. Publication Details   Title | A Flower, You Are as I AmSubtitle | A Song of Flowers that think about PhilosophyAuthor | Dae-Youn, ChoPublisher | BOBBOOKPublication Date | 2021-06-23ISBN | 9791158587888No. of pages | 143Dimensions | 140 * 225   2. Book Intro   This book titled A Flower, You Are as I Am is a beautiful collection of poems containing philosophical thinking of the poet for flowers. He wrote the poems with poetic words easy to read through a lyrical flower song by breaking the prejudice that philosophy can be regarded as difficult. The poet begins to draw his poems thinking ‘why did flowers come to us?’ When he sees grass flowers blooming that make the world beautiful and fragrant, he thinks that flowers tell ...
  • VOL.65 / 2023.12
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.12.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.65 / 2023.12
[TREND / EXPORT CASE]

Successful Publication Cases of Korean Children’s Books in China

Export Case   Successful Publication Cases of Korean Children’s Books in China The joy of Korean children’s books is explained by “The Magic Elephant Books,”the children’s book imprint of Guangxi Normal University Press Group   2023.12.04   Since around 2000, Korean picture books have developed in a variety of ways, with increasingly rich materials and better illustrations, beginning to have an international presence. This led to a series of Korean children’s books being imported into China around 2010. In particular, the “Survival” series on scientific facts, published in China in 2013, attracted great attention in the children’s book industry and generated huge sales, triggering a boom in Korean book imports in China. Plus, with the winning of the Hans Christian Andersen Awards by Korean writers Baek Hee-Na and Suzy Lee, the fever of Korean book imports continues to this day.   * K-Book Trends Vol. 26 ? Go to the interview with wr...
  • VOL.65 / 2023.12
[TREND / ONE-LINER QUOTES]

Endless Possibilities in Korean Science Books and SF

One-Liner Quotes   Endless Possibilities in Korean Science Books and SF Emergency Doctor’s Pick   2023.12.04   Namkoong-Ihn is an emergency doctor currently working at Ewha Mokdong Women’s University Hospital. He is also a writer, releasing No Ifs (Munhakdongne), A Vicious Day (Munhakdongne), and Some Fairly Peaceful Days (Munhakdongne).     Science is hard. But there is nothing more fun than science. Science is about exploring the nature of the world, and when you study science, you always get to the root of existence. After all, our world looks different through the eyes of science. On the other hand, science is also a difficult field for the public. It is inevitably accompanied by difficult formulas and unfriendly, counterintuitive facts. Dr. Kim Sang-Wook, a professor of physics at Kyunghee University, is one of the scientists who interacts most closely with the pu...
  • VOL.65 / 2023.12
[INFORMATION / #K-BOOK]

#Book Fair

#K-Book   #Book Fair KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.11.06   Five-Dog Night 1. Publication Details   Title | Five-Dog NightAuthor | Chae Young-shinPublisher | EunHaeng NaMu Publishing Co., Ltd.Publication Date | 2021-07-20ISBN | 9791167370433No. of pages | 276Dimensions | 140 * 210   2. Book Intro   Se-min, a child suffering from albinism, and Hye-jung, a mother who has to protect Se-min from the world. This novel heavily depicts the road to tragedy for Se-min’s family, plagued with bullying and violence. School violence, tragic family history, and the atrocities of religious cults seeking a ‘savior’ for the world?this novel endlessly throws questions about pain that we cannot avoid. “Where are you now?”, “Where is your place now?”- Winner of the 7th Hwangsanbeol Youth Literary Award * k-book.or.kr/u...
  • VOL.64 / 2023.11
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