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[TREND / TOPIC]

Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ind...
  • VOL.67 / 2024.02
[TREND / SPECIAL PROJECT]

The Era of Dance is Coming

Special Project   [Book × Dance] The Era of Dance is Coming Different Worlds of Dance in Books   2023.09.04     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     Has there ever been a time when people are more passionate about dancing than now? Today, dance has become a part of pop culture that young people enjoy on a daily basis. Along with K-pop music, K-pop dance is loved by people all over the world beyond Korea. In addition, practical dance majors that cover commercial dance fields, such as street dance and K-pop dance, have emerged and...
  • VOL.62 / 2023.09
[TREND / EXPORT CASE]

Korean Books Published by Haru Publisher Indonesia

Export Case   Korean Books Published by Haru Publisher Indonesia   2023.03.13   Twelve years ago, there were only a few translated Korean books in Indonesia. Most of them were literature books and project books (Project books are usually published with the budget from the author/institution (sometimes it's 50:50 with the publishers, depending on the agreement). It's not only textbooks/study books, but every book needed by the organization and they reach out to the publisher asking to publish their books.) from certain institutions, for example, collections of poetry or collections of literary studies. So Haru Publisher, which was founded in 2011, saw this as an opportunity, besides that the editors had a great interest in Korean culture.Our first book, So, I Married an Antifan (Terrace Books), was published in 2012. A few months before this book was published, we started promoting it on social media. We partnered up with communities to promote thi...
  • VOL.56 / 2023.03
[INTERVIEW / KOREAN AUTHORS]

Writer Taesoo

Korean Authors   Writer Taesoo Happiness, Found Despite It All   2026.01.05   It is easy to find research results claiming that Social Media lowers people’s happiness. When we compare ourselves to others, even what we already have can start to feel small. And yet, there is someone who says that through the very same Social Media, happiness can be surprisingly ordinary?and therefore easier to notice. Rather than chasing grand success, writer Taesoo lives by his own standards of satisfaction. Even when life is difficult, he speaks of a life that remains happy nonetheless. Following is an interview with writer Taesoo.       It’s an honor to have you with us on K-Book Trends. Please say hello to our readers along with a brief introduction of yourself.   Hello. I’m Taesoo, a writer who writes about ordinary moments in life. Somehow along the way, I came to write 1cm Diving (FIKA), Home In Home (PIKA), and most recently...
  • VOL.90 / 2026.01
[INFORMATION / NEW BOOKS]

Netflix “Seoul Mom" Cookbook

New Books   Netflix 〈Culinary Class Wars 2〉 “Seoul Mom" Cookbook     2026.03     SUPERPAN Recipes   Netflix 〈Culinary Class Wars 2〉 contestant Chef Woo Jung-wook, who appeared as the “Black Spoon" nicknamed “Seoul Mom" and presented Seoul-style home cooking, has released a recipe book containing her culinary life. Chef Woo left a profound impression on Culinary Class Wars by winning the Pohang monkfish battle against “White Spoon" Chef Jung Ho-young with her “Spicy Braised Monkfish." The nickname “Seoul Mom" is a special name for her. After being unable to have children for about 15 years after marriage and spending those days in tears, the production team gave her the title “Seoul Mom." She says that she feels deeply moved just by the fact that many people who watched the broadcast call her “Seo...
  • VOL.92 / 2026.03
[INFORMATION / NEW BOOKS]

A Journey through Seoul's Alleys with Tteokbokki

  New Books   A Journey through Seoul's Alleys with Tteokbokki     2026.02     Seoul Tteokbokki Encyclopedia: The Great Adventure, - Written by Daemoheum Seoul Editorial Department, Published by Daemoheum Seoul Seoul Tteokbokki Encyclopedia: The Great Adventure   Tteokbokki, made by simmering chewy rice cakes and fish cakes in asweet and spicy gochujang sauce, is an iconicK-food representing Korea. A single plate of tteokbokki, enjoyed at snack bars in front of schools during one’s school days, holds flavors and stories that remain unforgettable long into adulthood.Seoul Tteokbokki Encyclopedia: The Great Adventure, published by Daemoheum Seoul, is a collection of local stories documenting the tastes and histories of the...
  • VOL.91 / 2026.02
[INFORMATION / TOPIC]

Korean Publishing Market Trends in 2025 and Outlook for 2026

Topic   Korean Publishing Market Trends in 2025 and Outlook for 2026   2026.01.05         Trends in 2025: A Year of Digital Transformation and Practical, Stability-Oriented Content   In 2025, Korea’s publishing market underwent noticeable shifts in the ways readers discovered, selected, and consumed books, as digital transformation accelerated and social and economic uncertainty deepened. On the surface, the overall market size appeared relatively stable. Beneath that stability, however, structural changes became increasingly clear: the number of new titles grew significantly, while the average print run per title declined. As supply expanded, the actual market reach secured by individual titles continued to narrow. These changes were further shaped by the expansion of generative AI (Artificial Intelligence) and intensified competition from OTT (Over-the-Top) platforms. Together, t...
  • VOL. / .
[INFORMATION / BEST SELLERS]

2nd Week, May 2024

Best Sellers   2nd Week, May 2024 Best seller Trends in the Four Biggest Online Bookstores in Korea   2024.06.03   May is known as the month of family in Korea, as there are many big and small holidays, such as Children’s Day and Parent’s Day. The 2nd week of May, especially with Children’s Day, was a great time to catch up on the books people have been meaning to read. As such, the integrated list of best sellers on major online bookstores in Korea for the week was dominated by business, self-help, and humanities books.The first book on the list is No. 3, How to LIVE Your Life, about the writer’s belief that investing can bridge the gap between the rich and poor and reduce social inequality. The book is divided into 3 chapters, covering investment strategies, methods, and attitudes. Another self-help book by football coach Son Woong-Jung, the father of football player Son Heung-Min, who has been excelling at home and abroad, entered the top 10. Featuring Son...
  • VOL.71 / 2024.06
[INTERVIEW / KOREAN PUBLISHERS]

Black Fish

Korean Publishers   Black Fish The virtuous influence of liberal arts books on raising society’s intellectual level   2025.02.17   Books are more than just a collection of knowledge - in each genre, they play an important role in enlightening readers, instilling life values, and spreading good influence. In particular, liberal arts books are valuable in that they contribute to the development of society as a whole and further enhance readers’ knowledge and intellectual level in areas that are closely connected to our lives, such as culture, history, and art. Deeply understanding the importance of these books, Black Fish strives to help readers improve their quality of life through valuable and meaningful knowledge. It aims to help readers broaden their perspectives on the world and envision a better future, not just to deliver information. Black Fish’s books, carefully researched and thoughtfully produced, are designed to help readers gain new insights and sat...
  • VOL.79 / 2025.02
[INTERVIEW / KOREAN AUTHORS]

Writer Song Gil-Young

Korean Authors   Writer Song Gil-Young A clear-cut forecast of the times provided by a man who “mines” the minds of the time   2024.07.01   One book published last year made headlines and became a bestseller. It is Forecast of the Times: Era of Nuclear Individuals (Kyobo Book Centre), which brought about a sensation by claiming that a new era of individuals called “nuclear individuals” has arrived due to the development of AI technologies and aging populations. The book’s writer, Song Gil-Young, calls himself a “mind miner,” meaning a person who mines the minds of the time using big data. As he precisely pinpoints the changes of the time through big data analysis more than anyone else, his latest title, Forecast of the Times: Era of Nuclear Individuals, provides insights into various fields. This book can be regarded as the extension of Just Don’t Do It (Book Stone) and Do Not Imagine (Book Stone), his previous titles offering advice for the future. Song...
  • VOL.72 / 2024.07
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