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[TREND / KNOWLEDGE]

Publishers and YouTube: Current Status and the Future

Knowledge   Publishers and YouTube: Current Status and the Future   2024.03.11         Publishers start their own YouTube channels   When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be characterized by th...
  • VOL.68 / 2024.03
[INFORMATION / BEST SELLERS]

Moving Into the Final Stretch of 2025

Best Sellers   Moving Into the Final Stretch of 2025 Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of November, 2025   2025.12.01   As November set in, temperatures began to drop abruptly, and daily swings became sharper. However, it isn’t the weather alone that signals winter’s approach. Bookstores began displaying Christmas ornaments and calendars for 2026, with next year’s planners quietly reminding readers that the end of 2025 is just around the corner. Around this time of year, bookstores always take on a distinctly wintery, year-end atmosphere.This shift was equally evident in the bestseller lists. Literature, which had long dominated the rankings, has retreated, while books forecasting trends for 2026 - already strong in October - continue to gain momentum. Riding the unusual boom in the Korean stock market, investment titles such as PS4’s Meta-Cognition Investing Method and Trend Following with Large-Caps also climb...
  • VOL.89 / 2025.12
[INFORMATION / BEST SELLERS]

Greeting Autumn After a Long Chuseok Holiday

Best Sellers   Greeting Autumn After a Long Chuseok Holiday Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of October, 2025   2025.11.03   In early October, Korea observed Chuseok, one of its two major traditional holidays alongside Seollal (Lunar New Year). This year’s Chuseok was unusually long, as National Foundation Day and Hangeul Day followed one after another, giving people almost ten days off. The lingering summer heat extended into early October, but after days of rain during the Chuseok period, cooler air finally arrived, marking the true beginning of autumn. With long rest and steady rain, readers naturally turned their attention to books - befitting the season often called “the season of reading.”The bestseller list for the second week of October reflected the approaching year’s end. Trend Korea 2026 took the No. 1 spot, followed by Money Trend 2026 at No. 4. As the year closes, readers once again...
  • VOL.88 / 2025.11
[INFORMATION / BEST SELLERS]

Autumn: Democracy Reflected in the Pages

Best Sellers   Autumn: Democracy Reflected in the Pages Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of September, 2025   2025.10.02   September 15 is the International Day of Democracy, designated by the United Nations. Coincidentally, Korea’s September book market also saw the spotlight fall on works that reflect a strong desire to safeguard democracy. At No. 1 on the overall bestseller list for the second week of September was About Goodwill by Moon Hyung-Bae, former Justice of the Constitutional Court of Korea. Once a scholarship recipient of the well-known philanthropist Kim Jang-Ha, Moon gained public attention in April when he published a book. In this new essay, published after his retirement, he reflects on the lessons of “Adult Kim Jang-Ha,” who taught that true gratitude should be given back to society rather than to individuals. Meanwhile, author Kim Cho-Yeop’s The Double-Sided Shell entered the list at No. 4 i...
  • VOL.87 / 2025.10
[INFORMATION / BEST SELLERS]

The End of Summer, or the Beginning of Change

Best Sellers   The End of Summer, or the Beginning of Change Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of August, 2025   2025.09.04   By mid-August, students’ summer vacations come to an end, and the holiday season for adults begins to wind down. People feel “a sense of reward for having endured the summer heat,” while looking forward to the cool weather of autumn. Yet with climate change and the recurring notion that “this year may be the coolest summer we will have,” the end of summer brings not only relief but also unease. The August bestsellers reflect this ambivalence, featuring both titles that hold steady in the rankings and others that signal the start of change.On the overall bestseller list, Sung Hae-Na’s Honmono continues to firmly hold the No. 1 spot. At the same time, the debut novel Grapefruit Apricot Club by Han Roro?a Korean singer-songwriter who debuted in 2022?draws attention. The novel, which explor...
  • VOL.86 / 2025.09
[INFORMATION / BEST SELLERS]

Summer, Between the Ideal (isang; 理想) and the Abnormal (isang; 異常)

Best Sellers   Summer, Between the Ideal (isang; 理想) andthe Abnormal (isang; 異常) Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of July, 2025   2025.08.04   Summer in Korea is a time when weather extremes intersect, with heat waves followed by rainy seasons. This is why summer vacations are a time when people look forward to escaping both the heat and the rain. We all dream of perfect vacation plans and ideal (isang; 理想) summer days, but with the escalating abnormal (isang; 異常) climate events, expecting weather similar to the past may be more of a fantasy than a reality. In between the ideal and the abnormal, we have compiled a list of the top travel books of July, along with some of the overall bestsellers ahead of the summer vacation season.While the overall top 10 bestsellers in July remained largely unchanged from last month, Choi Tae-Sung’s Korean History Exam 2025: Advanced (Levels 1, 2, and 3) Vol. 1 and 2 rose t...
  • VOL.85 / 2025.08
[TREND / KNOWLEDGE]

Collaboration of Reading Class at School and the Publishing Industry

Publishing Industry   Collaboration of Reading Class at Schooland the Publishing Industry The Impact of the "Reading One Book in a Semester" Program   2022.02.14   Before discussing Korean schools' reading education, “Reading One Book in a Semester” should come first. The program “Reading a Book in a Semester” is an educational method in the National Curriculum Revised in 2015. It is about reading a book a semester during Korean classes. This methodology was first applied to 3rd and 4th graders of elementary school and first-year students in middle and high school in 2018. From 2020, it was expanded to students from grades 3 to 12.Generally, “Reading One Book in a Semester” is conducted in around 12 to 17 classes per semester for Korean courses. Time for reading and relevant activities are included during the regular curriculum. Reading the same book in a group of 4 or 5 is the most common activity. Reading books in different ways comes next. Sometimes the ...
  • VOL.43 / 2022.02
[TREND / KNOWLEDGE]

The Current State of Subscription-Based Services of Korea’s Published Content

Publishing Industry   The Current State of Subscription-Based Services of Korea’s Published Content   2021.10.05   Mobile phones provide convenience as they can be used to write or read while on the move. There have been quite a lot of changes in how books, music, movies, dramas, games, and other content are created and consumed. There has also been an increase in the different types of content distribution models that use a variety of smart devices and social network systems. The major examples of this would be short-form content, which you can use for a short period, and subscriptions for sale, through which you can have unlimited access to content depending on the subscription period. The content industry is quickly transferring from a generation of “owning” to “consuming” worldwide. With the rapid increase of consumers of many contents due to the COVID-19 pandemic, renting content and subscribing to content has successfully settled as popular mass cont...
  • VOL.39 / 2021.10
[TREND / KNOWLEDGE]

The Rise of Literary Agencies

The Rise of Literary Agencies   2021.06.07   There are not many literary agencies in Korea. Most of the publishers prefer working directly with authors over cooperating with agencies. It was common for publishers to think that it is safer to pay more of an advance to overseas writers who have already finished writing their manuscript or are expected to finish them soon rather than domestic writers who have not yet completed their manuscript.The most significant characteristic of the Korean publishing industry would be “diversity.” The system in which up to 6 thousand small- and medium-sized publishers make more than 80 thousand physical titles each year has greatly diversified the types of books published in Korea, but the limited average sales of each title was an expected outcome. In such an environment, it is difficult to invest a sufficient amount of development fee for each title. Hence, even though the literary agent succeeded in discovering fine manuscripts or o...
  • VOL.35 / 2021.06
[INFORMATION / BEST SELLERS]

Spring Blooms With Books: The Beginning of a New Semester

Best Sellers   Spring Blooms With Books: The Beginning of a New Semester Best seller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of March, 2025   2025.04.07   Though climate change is causing more extreme weather events, the season is coming to spring. In Korea, where winter and spring cross paths, it seems like everyone is busy preparing for the new semester after the winter vacation.As if to prove the staying power of the Nobel Prize in Literature, Han Kang’s Human Acts has reclaimed the top spot. It wasn’t the only novel that made a comeback. Yang Gui-Ja’s Contradictions, ranked No. 5 in the overall ranking, has been on the best seller list for months, creating a new boom. The novel, which has gone through 132 printings since its first publication in 1998, delicately depicts the life of Ahn Jinjin, a 25-year-old single woman whose life is full of contradictions. Another best seller, Adult Happiness is Quiet, which has been a consi...
  • VOL.81 / 2025.04
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