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[TREND / EXPORT CASE]

The Secret Weapon: How Data Connects Global Publishing

Export Case   The Secret Weapon: How Data Connects Global Publishing   2025.12.01   LEE’s Literary Agency, founded in 2008 in Taiwan, is a rights agency specializing in cross-border licensing across Asia and beyond. It represents both Asian and international publishers, focusing on building data-driven connections between markets through translation rights and global collaboration. From the very beginning, LEE’s Literary Agency aimed not merely to bring foreign copyrights into Taiwan, but to help publishers across markets recognize and engage with one another. Our very first project was representing an American author and closing 17 deals within 1 year ? including one with a major US publisher. At the time, I had no idea that this experience would one day allow me to witness the shifting map of the Asian publishing landscape.   Insights into the global publishing market   Through countless cross-border collaborations and negotiations over the past yea...
  • VOL.89 / 2025.12
[TREND / EXPORT CASE]

Jane Lawson, Publishing Director at Doubleday, Talks About Korean Literature

Export Case   Jane Lawson, Publishing Director at Doubleday,Talks About Korean Literature   2025.11.03   Just a decade ago, there was a prevailing belief that Korean literature could not be globalized because of linguistic and translational barriers. However, with the improvement of translation and global readers’ growing eagerness for a wider range of stories, Korean content began to draw closer to them. It eventually settled in as its own genre under the name “K-content,” now recognized worldwide. Korean literature, in particular, proved this trend with Han Kang’s Nobel Prize in Literature. Yet, many Korean works remain undiscovered internationally. At the “2025 Copyright Export Support Program,” organized by the Literature Translation Institute of Korea (LTI) this past September, we met Jane Lawson, publishing director at Doubleday, an imprint of Penguin Random House UK, and discussed Korean literature.   ...
  • VOL.88 / 2025.11
[TREND / KNOWLEDGE]

The Frontline of K-Book Copyright Exports: Ten Years of the “Visiting Korean Book Fair”

Knowledge   The Frontline of K-Book Copyright Exports:Ten Years of the “Visiting Korean Book Fair”   2025.11.03   The “Visiting Korean Book Fair (찾아가는 도서전)” is a project jointly hosted and organized by the Ministry of Culture, Sports, and Tourism (MCST) and the Publication Industry Promotion Agency of Korea (KPIPA) to reinforce the global competitiveness of Korean publishing content and promote the export of publications. Celebrating its 10th anniversary this year, the “Visiting Korean Book Fair” has participated in book fairs around the world, supporting copyright consultations and publication contracts for Korean literature, and serving as a stepping stone for the ongoing globalization of K-Literature. This article reflects on the past ten years of the “Visiting Korean Book Fair” - its activities and the significance it has built over the decade.   The Year 2025: Accelerating the advancement of Korean books into North Ame...
  • VOL.88 / 2025.11
[TREND / EXPORT CASE]

The Export Case of Hello Baby

Export Case   The Export Case of Hello Baby Women’s stories have strong appeal in the global literary market   2025.10.02   Published in March 2023, Hello Baby (EunHaengNaMu Publishing) by Kim Eui-Kyung is a novel that tells the stories of women struggling with infertility, an issue that has long been overlooked in our society. In recent years, infertility has become more common, and I even had acquaintances seeking treatment at clinics, but my knowledge was limited to the fact that the procedures placed a heavy burden on women’s bodies. For me, reading Hello Baby was a shockingly fresh experience, as the novel vividly and realistically depicts the treatment process and the psychology of women who choose to undergo it, making it feel almost like reportage. At the time, there was a steady demand overseas for women’s stories, and since attention was being paid not only to infertility treatments, but also to the social and cultural pressures impos...
  • VOL.87 / 2025.10
[TREND / EXPORT CASE]

Paving the Way for Exports Through People-to-People Exchange

Export Case   Paving the Way for Exports Through People-to-People Exchange The export case of Don’t Worry About Me   2025.09.04   Korean picture books have recently gained worldwide attention by winning international picture book awards. In 2022, illustrator Lee Suzy became the first Korean winner of the Hans Christian Andersen Award (HCAA). Her works were translated and published in Japan, Taiwan, and France. In 2020, Wave (BIR Publishing) was selected for Taiwan’s OpenBook Good Book Awards. In 2025, Borders (Bearbooks) by Gudol (writer) and Haerang (illustrator), and Mo Story (Atnoonbooks) by Choi Yeon-Ju became the first Korean works to win France’s Prix Sorci?res. Yet many outstanding Korean picture books remain unknown abroad. With 2025 designated as the “Year of the Picture Book” in Korea, this article examines an export case of the particular picture book Don’t Worry About Me (Bombyeott Publishing).   How Don’t Worry About M...
  • VOL.86 / 2025.09
[TREND / EXPORT CASE]

How Korean Essays Captured the Hearts of Japanese Female Readers

Export Case   How Korean Essays Captured the Hearts ofJapanese Female Readers   2025.08.04   Korean books in the Japanese publishing industry are more dynamic than translations from any other language. There are a wide variety of genres, including fiction, poetry, non-fiction, humanities, self-help, and learning materials, all available in a large number of titles. This is something that translators and publishers in other languages envy. This article focuses on the non-fiction (essay) genre and examines the recent trends of readers in Japan and the reasons for the popularity of Korean essays.   The “K-Healing essay” reaches Japanese readers   I Decided to Live as Me (Clay House) became a bestseller as soon as it was translated and published in Japan in late 2018. To date, it has sold over 600,000 copies, making it the best-selling essay collection of all time. This was followed by I Want to Die But I Also Want to Eat Tteokppokki (HEUN) and I Almost L...
  • VOL.85 / 2025.08
[TREND / EXPORT CASE]

Translating Moon Pops and the Rise of Universal Korean Picture Books

Export Case   Translating Moon Pops and the Rise ofUniversal Korean Picture Books   2025.07.07   When I first encountered Baek Hee-na’s Moon Pops (Storybowl), I didn’t think of it as a “Korean” picture book in the narrow sense. Rather, I felt I had been given a small, poetic universe that could speak to anyone?child or adult, regardless of where they live or what language they speak. The idea of the moon melting on a hot summer night and being scooped into popsicles by a kind grandmother is not only magical?it’s universally human. It captures longing, generosity, and wonder in a way that needs no cultural translation. And this, I believe, is the quiet power of today’s best Korean picture books: they carry the ability to transcend boundaries without ever flattening their identity.   English and Korean covers of Moon Pops     As a Professor of Korean Linguistic...
  • VOL.84 / 2025.07
[TREND / TOPIC]

60th Anniversary of Diplomatic Relations between Korea and Japan: Today and Tomorrow of the Publishing Trade

Topic   60th Anniversary of Diplomatic Relations betweenKorea and Japan: Today and Tomorrow of the Publishing Trade   2025.06.02   This year marks the 80th anniversary of Korea’s liberation from Japanese occupation (1910-1945) and the 60th anniversary of the diplomatic relations between the two countries since 1965, when they restored diplomatic relations. In Korea, there is a tradition of celebrating the 60th birthday of a person with great festivity, and the 60th anniversary of diplomatic relations between the two countries is also considered an important milestone. As such, while various commemorative events are taking place, the publishing sector will be organizing Korean book exhibitions, exchanges between Korean and Japanese authors and publishers, and special sales of translated Korean books in Japanese bookstores in Tokyo and Osaka, Japan, under the leadership of the Ministry of Culture, Sports, and Tourism and the Publication Industry Promotion Agency o...
  • VOL.83 / 2025.06
[TREND / EXPORT CASE]

How Korean Books Are Conquering Russia: The Experience of MIF

Export Case   How Korean Books Are Conquering Russia: The Experience of MIF   2025.06.02   In recent years, Korean literature has been steadily capturing the hearts of Russian readers. One of the advocates of K-literature in Russia is MIF Publishing House. In this article, we explore how MIF made the strategic decision to publish Korean books, the titles that have already resonated with readers, and what the future holds.   Who We Are   MIF Publishing is one of Russia’s largest independent publishing houses. Since 2005, we have been producing high-quality nonfiction for adults and children, including books on self-development, business, psychology, art, and science, as well as fiction for adults, young adults, and younger readers.Our backlist includes more than 5,000 titles, and we publish around 400 new books each year. Our authors range from bestselling international names to renowned Russian writers. We are active participants in the world’s leadin...
  • VOL.83 / 2025.06
[TREND / KNOWLEDGE]

Your Good Sense of Backing in Good Books

Knowledge   Your Good Sense of Backing in Good Books Based on the example of online bookstore Aladin   2025.06.02   Why “Book Fund”?   Online bookstore Aladin’s Book Fund program was first launched in 2012. The initial program allowed accounts to back up to 50,000 won to fund publishing projects. Publishers benefited by being able to raise money for pre-publication production costs, customers benefited by being able to earn up to 130% of their support back as bookstore credit if the book they funded became an overall bestseller, and booksellers benefited by being able to build an early audience of avid readers willing to support in upcoming titles. However, this design could not have a direct influence on the success of the book after publication, as it did not directly link the Book Fund to actual purchases of the book.In 2022, the web novel Return of the Blossoming Blade (Luff Media) was widely publicized in the media for its book f...
  • VOL.83 / 2025.06
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