K-Book Trends -

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[TREND / TOPIC]

The “Contactless” Marketing Trend in the Era of COVID-19

The “Contactless” Marketing Trend in the Era of COVID-19 2021.04.05 The pandemic has changed the publishing industry The virus, COVID-19, struck global industries and economies in January 2020. Our daily life has changed completely as well. The schools’ administration system almost froze as all the schools postponed the new semester. Libraries, art museums, museums, and stadiums had to close due to social-distancing. Schools that postponed the new semester a couple of times chose to open classes online. Publishers had to grope in the dark, putting a halt to publications or promotions of new titles that they have long been preparing for. It was a total nightmare. While all the cultural markets were engulfed in endless darkness, it was yet good news that the book market saw a relatively satisfactory performance. The virus-driven shock to offline bookstores was dire. However, for online bookstores, their sales record soared, led by children’s and teen boo...

VOL.33 / 2021.04

[TREND / SPECIAL PROJECT]

K-Thriller

K-Thriller The True Suspense of Genre Literature in Korea 2021.04.05 The warm, cozy wind tickles our noses. It’s spring, a good season to read books. Enjoying the warmth of the sun, how about grabbing a genre novel you like, such as Sci-Fi, fantasy, romance, or martial arts, and go out to read? Particularly recommended are genre literature thrillers, mystery, and crime stories that give just the right tension and vitality to your mind and body on such drowsy days. They not only open your eyes wide but with twists entangling each other, the enthralling, cool books will lead you deeper into the world of books. In this chapter, we would like to introduce to you some of the thriller, mystery, and crime fiction that represent Korea. Korea’s genre literature can make readers sympathize and become immersed into a story through the delicate description of emotions. Feel the chill down your spine: Full-length horror & thriller novels T...

VOL.33 / 2021.04

[TREND / EXPORT CASE]

Popular Korean Webtoons in the US

VOL.33 / 2021.04

[TREND / ONE-LINER QUOTES]

Bookkeeper’s Choice - Picture Book

Bookkeeper’s Choice - Picture Book 2021.04.05 The writer of Midnight’s Gift says she reinterpreted her thankful feelings toward nature that she got when she was looking at the evening sunset. Saying that she liked the night sky from her childhood, the picture book delivers warm happiness just like the old fairy tale mom would tell us in bed. The colorful obangsaek (five cardinal colors) expressed in hanji (traditional Korean paper handmade from mulberry trees) collage makes us feel thankful towards nature, and the gift shared among the five brothers of light and darkness teaches us the happiness of sharing. The imaginative story of yin and yang, the Five Elements, and obangsaek begins when the light and darkness give birth to five children. They named their children, Dawn, Morning, Day, Evening, and Midnight. While the children were in bed, Time came and laid a present by their side. Dawn, Morning, Da...

VOL.33 / 2021.04

[TREND / SPECIAL PROJECT]

K-Education

K-Education Education in Korea ? a country of talented people 2021.03.08 According to the statistics announced by Korea Statistics in 2021, the Republic of Korea is a relatively small country (107th place in the size of the national territory, 208th place in population). However, it always astounds the world with outstanding national characteristics and unique capabilities exhibited by its people. Not only do Koreans win awards at international contests where talented people from all around the world compete against each other, but there are also prominent Korean figures that perform exceptionally in the global arena, such as the UN Secretary-General, athletes, and scholars. And indeed, the so-called "K-education" is the greatest contributor behind such achievements. Koreans have an extraordinary passion for education. The "duty of education," where one has to guarantee at least the minimum level of education for their child, is designated as one of...

VOL.32 / 2021.03

[INFORMATION / BEST SELLERS]

3rd Week, June 2021

3rd Week, June 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea 2021.07.05 One book topped the bestseller lists of four major online bookstores in Korea in the third week of June 2021. It is Cho Kuk’s Time, written by Cho Kuk, former Senior Secretary to the President for Civil Affairs. It includes outspoken stories about political affairs he experienced during his term in office. It seems that readers’ curiosity towards the candid feelings of Cho Kuk surrounding several disputes has been the driving factor for its rising popularity. Other books about politics and society joined the bestsellers’ list as well. For example, Illusion of Correction is a book written by “The Guy Who Reads Youtube,” one of the major Youtube channels that introduced Jordan Peterson, the famous writer of Beyond Order, to Korea. It has been gaining great sympathy from male readers in their 20s with stories about the era where the real and fake are mixed up in chaos.Non-fic...

VOL.36 / 2021.07

[INFORMATION / #K-BOOK]

#Fantasy Webnovel

#Fantasy Webnovel KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2021.07.05 Dungeon Predator 1. Publication Details Title | Dungeon PredatorAuthor | Ho DamPublisher | Breathe Company Publication Date | 2017-02-10ISBN | 9791162024881 2. Copyright Contact Name | Lee HaneulEmail | sky@breathe.co.krPhone | +82-3443-7312 3. Book Intro Nicknamed the ‘human dragon,’ the protagonist of this story is a talented pro gamer who falls into a coma for two years due to a car accident. He fortunately recovers but finds his life in disarray, with his house sold and debt piled up. What’s more, the servers for his favorite game have been shut down, so he’s out of options for making the money he desperately needs. He begins working out and prepares to start a new game. * k-book.or.kr/user/books/books_view?idx=4911 ...

VOL.36 / 2021.07

[TREND / TOPIC]

Bestseller Keyword - Money

Bestseller Keyword - Money In 2020, Readers Chased After the Flow of Money 2021.02.08 The Asian Financial Crisis that broke out in 1997 may have sparked the recent publishing trend of “money” and “wealth” in Korea. At this time when all the conventional wisdom of getting a good job, earning money, and pursuing a stable life without debts has broken, books such as Rich Dad Poor Dad (Minumin) that suggest a new perspective that debt can also be an asset claiming that people need to study about money, and Who Moved My Cheese? (Jinmyoung) that gives a lesson that only those that have overcome fear and adapted to changes can go through challenges, caught readers’ attention. Then, the “get rich fever” in 2002, best represented by the commercial copy - “Hope you become rich!” - of a credit card company, strongly struck the publishing market. Readers, who became anxious due to restructuring in their company, early retirement, and the burden of inflation-dr...

VOL.31 / 2021.02

[INTERVIEW / KOREAN AUTHORS]

Writer Kim Ho-Yeon

Korean Authors Writer Kim Ho-Yeon An All-Round Storyteller Who Makes Everyday Stories Special 2022.03.07 The grand prize winner of the 1st Bucheon Cartoon Story Contest in 2005, the excellence prize winner of the 9th World Literary Award in 2013, the winner of Book of the Year Award of Yes 24, and the No.1 Audiobook of the Year chosen by Millie in 2021 ? these are the titles representing writer Kim Ho-Yeon. He has even become a writer of steady-sellers this year. Writer Kim has been an all-round storyteller, going from films to comics and novels. So then, what is the reason that so many people are enthusiastic about his works? One plausible idea is that his works are so akin to our lives. Following is an interview of writer Kim Ho-Yeon, an all-round storyteller who gives deep insights and touches our hearts through ordinary daily life stories of charming and dynamic characters that might exist around us. Please introduce yourself to our read...

VOL.44 / 2022.03

[INFORMATION / #K-BOOK]

#Celebrity’s Essay

#Celebrity’s Essay KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2021.06.07 It’s Not Over Yet 1. Publication Details Title | It’s Not Over YetAuthor | Kim YeonkoungPublisher | kayun Publication Date | 2021-03-12ISBN | 9788968970870No. of pages | 280Dimensions | 140 * 210 2. Copyright Contact Name | Kang HunEmail | 2001nov@naver.comPhone | +82-2-858-2217 3. Book Intro A world-class volleyball player whose top-level skills are acknowledged by everyone, Kim Yeon-koung has created a sensation in the Korean volleyball world with her overwhelming performance in attack and defense, which is made possible by her outstanding physical attributes. Kim has captivated people with her witty talk and girlish charm. This book talks about how Kim Yeon-koung has been able to grow into the only global star in the history ...

VOL.35 / 2021.06

VOL.93/2026.04

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