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[TREND / EXPORT CASE]

A Special Convenience Store that Mesmerized Japanese Readers!

Export Case   A Special Convenience Store that Mesmerized Japanese Readers! The import case of Uncanny Convenience Store published by Shogakukan in Japan   2023.10.04   It was two years ago, in the fall of 2021, when I first heard about Uncanny Convenience Store (Namu Bench) through an email from a Japanese agent. At that point, the book had already gone through 15 printings in Korea, sold close to 100,000 copies, and had been adapted for drama and theater, which was enough to pique my interest. But it was the title and content of the novel that made me even more intrigued. It’s a “convenience store,” but inconvenient? What a humorous title! My interest in the book grew further. And the story of a tall, mysterious man with no memory becoming a convenience store clerk, and influencing the lives of those around him, was fascinating. As convenience stores are an integral part of modern life in Japan, we knew that this story would appeal to the Japanese public. Th...
  • VOL.63 / 2023.10
[TREND / ONE-LINER QUOTES]

The Women We Don’t Want to Know

One-Liner Quotes   The Women We Don’t Want to Know Bookstore Manager’s Pick: Korean Books   2023.10.04   Park Gyeoul is a manager at Yes 24, Gangseo NC branch. She has been working at a bookstore for 6 years now, which started from her experience working part-time at a bookstore. She particularly loves to hear compliments for her book curations. She likes to read fiction, social science, science, and humanities books in her free time.     There’s a book I got to read at a book-reading meeting after becoming curious about it when someone left a review on Twitter. The title seemed quite intriguing, and what about the colors used on the cover? I got to think, “What kind of book is that?” as soon as I saw it. It’s the book #plandid: Deciphering the “Pic of the Day” Trend Among Girls (Maybooks). I like books that are ridiculously unique ? books that eit...
  • VOL.63 / 2023.10
[TREND / SPECIAL PROJECT]

The Era of Dance is Coming

Special Project   [Book × Dance] The Era of Dance is Coming Different Worlds of Dance in Books   2023.09.04     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     Has there ever been a time when people are more passionate about dancing than now? Today, dance has become a part of pop culture that young people enjoy on a daily basis. Along with K-pop music, K-pop dance is loved by people all over the world beyond Korea. In addition, practical dance majors that cover commercial dance fields, such as street dance and K-pop dance, have emerged and...
  • VOL.62 / 2023.09
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.09.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         ...
  • VOL.62 / 2023.09
[TREND / TOPIC]

From the Margins to the Center: Korean Mystery Literature

Topic   From the Margins to the Center: Korean Mystery Literature   2023.08.07   Korean mystery literature originated in the unique conditions of the Japanese occupation. Introduced under the names of spy novels, detective stories, and detective novels, mystery literature was translated and adapted mainly from newspaper serials. A representative work is Arthur Conan Doyle’s Three Students, which Haemongsaeng adapted and published as Faithful Servent on Taeseomunyesinbo in 1918. Most of the works serialized in newspapers at the time were re-translations of works by Ruiko Kuriowa, a Japanese author of adapted novels. By the 1920s, adapted mystery novels moved out of newspapers and were published in magazines such as Hacksaengkye, Chungnyeon, and Dongmyung, and emphasized that they were intellectual works for readers with a certain level of reading ability, such as educated young adults and students.However, the writers who translated and wrote mystery literature w...
  • VOL.61 / 2023.08
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.08.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.61 / 2023.08
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.07.03   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.60 / 2023.07
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.06.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.59 / 2023.06
[TREND / EXPORT CASE]

The Marketing Strategy for the Chinese Version of The Mummy Book

Export Case   The Marketing Strategy forthe Chinese Version of The Mummy Book A Korean picture book sold more than 30K copies in a year:What was its secret to touching the hearts of Chinese moms?   2023.06.05   I remember the day I first opened the book, The Mummy Book (Korean publisher: Woongjin ThinkBig, Simplified Chinese Version Title: 我的?? (My Mom)), during the planning meeting deciding whether to publish it. On the sky blue cover, there was a round-faced young girl with curiosity all over her face, and its smooth feeling brought me back to the desk as I returned from work. I soon fell into the story. The book’s first page shows a mother and “I” lying silent on a bed and starts with a sentence that says, “A mom was born as I was born.” The beginning of the book leads readers on an adventure observing a mother from a young girl’s point of view.Many picture books under the theme of mother, such as Anthony Browne’s My Mum, a Chinese classic children’s...
  • VOL.59 / 2023.06
[TREND / SPECIAL PROJECT]

D.P.

Special Project   [Book & Media ④] D.P. Mission: Return Safely with the Deserter!   2023.05.02   The main character is assigned to the D.P. (Deserter Pursuit) team in the military.As they track down deserters with diverse backgrounds, they step closer to reality.The mission is clear ? bring back the deserters as “safely” as possible!   The drama “D.P.” released on Netflix in 2021, starring popular Korean actors such as Jung Hae-In and Koo Gyo-Hwan, made not only Korean viewers but also international viewers go wild. Setting the stage as authentic as possible, using duties and similar incidents that actually happened in the Korean military, the drama had its audience empathize with the story. Plus, the distinct, humorous lines and the humane storyline in each episode made the viewers cry and laugh. As such, the drama “D.P.,” which induced the audience to feel various emotions throughout the story, won three gold m...
  • VOL.58 / 2023.05
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