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A “Popup-Addicted” Reporter’s Notebook: Covering Publisher Pop-up Stores

Knowledge   A “Popup-Addicted” Reporter’s Notebook: Covering Publisher Pop-up Stores     2026.06     Why buy a book at an offline bookstore when you can simply order it online? This was the question that emerged within the Korean publishing industry about twenty years ago, when online bookstores first made their debut. Recently, this question has shifted in an entirely different direction: “Why come all the way to a ‘pop-up store’ to buy a book that can be purchased anywhere?”   As a reader who has frequently sought out publisher pop-ups and book fairs, I have chewed over this very question. Why do I personally go all the way to a pop-up to buy a book? While some analysts suggest it is because “text” has simply become “hip,” the young readers I encounter on-site ar...
  • VOL.95 / 2026.06
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“PDF/POD” - Korean Publishing Market Develop into Diverse Formats

Publishing Industry   “PDF/POD” - Korean Publishing MarketDevelop into Diverse Formats   2023.02.20         The interesting promotional text of a self-published e-book, How to Write a Profit Generating E-Book, by writer Yoo Sung-Woo says, “The secret to earning 500 million won with a 10-page PDF e-book” on the page of a crowdfunding platform Wadiz. The book successfully raised hundreds of million won of funding. Before the book was introduced to Wadiz, it was released on freelancer matching platforms, like Kmong, Taling, and Class 101, accumulating more than 500 million won in revenue. Though the book was not officially published in the market, and considering that selling 10,000 copies of a book was regarded as half of a success in the prolonged recession for publishers, an individual book recording such revenue was unprecedented. An increasing number of people collect and sell thei...
  • VOL.55 / 2023.02
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