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[TREND / BOOK TRIP]

Bookstores that Create Books and Culture

Bookstores that Create Books and Culture Places matured by books, for books, and with books   2021.03.08     Publishers and bookstores might be different in that publishers “make books” while bookstores “sell books,” but the common attribute of the two is that they give joy and helpful knowledge to people through books. This is the medium that connects publishers and bookstores, while it is a gift for readers. Meanwhile, the solidarity between independent publications and bookstores is notably stronger than any other. They contribute greatly to the spread of the cultural trend that respects individuals’ preferences, and unique characteristics as independent publications set the stage for their stories to be heard, and independent bookstores mature with their own unique color.As such, as the two pursue a common goal, more bookstores are carrying out publishing at the same time. Some of them publish books or magazines that embody the bookstore’s unique color. Some o...
  • VOL.32 / 2021.03
[INTERVIEW / KOREAN AUTHORS]

Dr. Oh Eun-Young

Korean Authors   Dr. Oh Eun-Young Korea's favorite mentor, helping everyone grow with her warm messages   2022.05.02   Dr. Oh Eun-Young, a psychiatrist who gives magically fitting solutions to a situation, is often referred to as Korea's favorite mentor nowadays. Dr. Oh is also an active writer. Since her books can help people get clear answers when not able to consult directly, Dr. Oh's writings are valuable to many. Dr. Oh's books are effective prescriptions to people living in the current era as she sometimes blatantly denounces and other times gives words of comfort when people ask for advice on everyday worries and issues. Dr. Oh writes books to give people a helping hand to grow mature as they walk the long and weary life journey. We had a chance to interview her.     Please say hello and introduce yourself to the readers.   Hi everyone. I am Dr. Oh Eun-Young. From golden children (geumjjogi, a name used to call childre...
  • VOL.46 / 2022.05
[EVENT / Book Grocery]

The Engine of K-Content, K-Story

Book Grocery   The Engine of K-Content, K-Story     2026.08     A Story from a K-Book Trends Subscriber in Ukraine   In today's world, where people consume short videos and quick content every day, Korean book-based media franchises remind us that powerful stories still begin with words. Behind every memorable character and emotional scene is an author who first created that world through writing. I hope more people discover the original books, because reading offers a deeper understanding that no screen can fully replace. For me, that is the true value of these adaptations.         Recommended Book for This Story   A Shop for Killers   Even in an era accustomed to short-form videos and fast-paced media like Reels and Shorts, there are works that prove compelling stories ultimatel...
  • VOL.97 / 2026.08
[INFORMATION / AGENCY LIST]

Agency list

Agency list   2021.06.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA  ...
  • VOL.35 / 2021.06
[TREND / TOPIC]

Bestseller Keyword - Money

Bestseller Keyword - Money In 2020, Readers Chased After the Flow of Money   2021.02.08       The Asian Financial Crisis that broke out in 1997 may have sparked the recent publishing trend of “money” and “wealth” in Korea. At this time when all the conventional wisdom of getting a good job, earning money, and pursuing a stable life without debts has broken, books such as Rich Dad Poor Dad (Minumin) that suggest a new perspective that debt can also be an asset claiming that people need to study about money, and Who Moved My Cheese? (Jinmyoung) that gives a lesson that only those that have overcome fear and adapted to changes can go through challenges, caught readers’ attention. Then, the “get rich fever” in 2002, best represented by the commercial copy - “Hope you become rich!” - of a credit card company, strongly struck the publishing market. Readers, who became anxious due to restructuring in their company, early retirement, and the burden of inflation-dr...
  • VOL.31 / 2021.02
[TREND / SPECIAL PROJECT]

K-Clothes Culture

K-Clothes Culture Beautiful Traditional Attire, Hanbok, Embodies the Spirit and Soul of the Korean People   2021.02.08       The world is taking a greater interest in “Hanbok,” the traditional attire of Korea, along with Korean content going viral across the world. Top K-pop groups BTS, Black Pink, and ITZY have uploaded music videos and choreography videos on YouTube wearing traditional and reinterpreted Hanbok, which focused their global fans’ attention on the attire. Also, the promotional video “Feel the Rhythm of Korea: SEOUL” made by the Korea Tourism Organization featured a mixture of Western and Eastern touches while fully reflecting the unique joy and traditions of Korea. While receiving comments that the attempt was so “hip,” the Dokebbi (goblin) costume people wore in the video naturally drew people’s attention. The reaction of foreigners who saw Korea’s traditional outfits through OTT programs is strong as well. For example, Korea’s traditional...
  • VOL.31 / 2021.02
[INTERVIEW / KOREAN PUBLISHERS]

JECHEOLSO Publishing House

Korean Publishers   JECHEOLSO Publishing House A place where stories beneficial to our lives are born in the right season   2022.04.04   “Just right” means that there is something that is neither too much nor too little of a certain standard, condition, or degree. So, being “just right” in a way that satisfies these conditions is a difficult and knotty challenge. The name JECHEOLSO Publishing House, introduced in this interview, means “just the right season” in Korea. Like seasonal food is good for your health; this publisher hopes to deliver good stories of the “right season” to its readers. Following is an interview with Kim Tae-Hyung, head of JECHEOLSO Publishing House, a single-person publishing company that vividly shows its own color and goes beyond the limitations of its kind with the power of solidarity.   Logo of JECHEOLSO Publishing House     Please introduce JECHEOLSO Publishing House to people in th...
  • VOL.45 / 2022.04
[EVENT / IMAGE OF K-BOOK]

K-Thrillers So Chilling, Even the Midsummer Heat Runs Away

Image of K-Book   K-Thrillers So Chilling, Even the Midsummer Heat Runs Away     2026.07     Survey results for "Which genre of Korean literature do you want to read during the vacation season?"   Jeong You-jeong, Perfect Happiness, Eunhengnamu, 2021.   The question for this issue was, “Which genre of Korean literature do you want to read during the vacation season?” The most popular choice was ‘Mystery/Thriller,’ selected by 29% of respondents. It was the ultimate choice for many subscribers looking to forget the summer heat with a spine-chilling thriller. Korean mystery and thriller novels have been garnering immense love, built on a foundation of solid plots and gripping storytelling.   The same is true for author Jeong You-jeong’s novel, Perfect Happiness. Yuna, the protagonist of the novel, practices a “subt...
  • VOL.96 / 2026.07
[INFORMATION / INFO]

Winners of the 2021 Bologna Ragazzi Award

Winners of the 2021 Bologna Ragazzi Award   IPARAPA YAMOOYAMOO, THE YULU LINEN, RICE RICE RICE, and SO MUCH SNOW!   2021.06.07   Four Korean picture books were chosen as the winners of this year’s Bologna Ragazzi Award in four categories at the Bologna Children’s Book Fair scheduled to be held online from June 14 to 17.   THE YULU LINEN (top left), RICE RICE RICE (top right), SO MUCH SNOW (bottom left), IPARAPA YAMOOYAMOO (bottom right)   Author Yi Gee Eun’s IPARAPA YAMOOYAMOO (Sakyejul Publishing Ltd.) won the award in the Comics ? Early Reader category while author Suzy Lee’s THE YULU LINEN (Bear Books Inc.) won in the Fiction 2021 - Special Mention category in which she drew pictures to the story of Cao Wenzuan. Also, author Bamco’s RICE RICE RICE (Hyang) was selected as the winner in the Non-Fiction 2021 - Special Mention category, and author Park Hyun Min’s SO MUCH SNOW (Dalgrimm (Yellowpig Publisher)) claimed the first place in the Ope...
  • VOL.35 / 2021.06
[INFORMATION / NEW BOOKS]

Snowstorm

Snowstorm   2021.05.03                           A new book by Kang Kyung-soo, the winner of the Bologna Ragazzi Award, Snowstorm. ‘Snowstorm.’ It is a name of a polar bear with white, glittering fur who was born on a day when a snowstorm hit. The north pole is getting warmer every year. As Snowstorm could not hunt out in the ocean as the glaciers melted, he had no choice but to head down to a village to find food.? “You bad polar bear!” But the humans threw rocks and pointed their guns at Snowstorm. Snowstorm searched for food in trash cans where people could not find him. And in a trash can, he found “Panda,” who was beloved by the villagers. Snowstorm made the decision of a lifetime, to “survive.” A new work of Kang Kyung-soo, a charming storyteller who has captured the heart of many young readers. “We sometimes have to ...
  • VOL.34 / 2021.05
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