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Search word : "Publishing",   Search result : 872
[TREND / BOOK TRIP]

Hongdae, a neighborhood with a free and unique culture

Hongdae, a neighborhood with a free and unique culture   2019.08.05     When one hears the word 'Hongdae', they immediately think of the area's image, rather than the physical location. Hongdae is hard to put into just one word thanks to its unique and diverse culture. It's a location where new culture is made by people who turn away from the mundane and routine. This is why Hongdae is a good location to try out something new that hasn't existed previously.Hongdae is one of Seoul's key spots for young people. Hongdae's vibe and culture attract young people who are always looking for something new, and those young people, in turn, create Hongdae's image. There are bookstores in this unique area as well, tucked next to other unique shops, and this book trip is all about the bookstores in Hongdae, one of the top locations for tourists in Seoul.     Gyeonguiseon Book Alley   The word 'Hongdae' was first used to refer to the immediate area in front of Hongik U...
  • VOL.14 / 2019.08
[NEWS / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2017.9.11   The Love You Wished For Will Come Soon 1. Publication Details Imprint | Sigonsa Co., Ltd Title | The Love You Wished For Will Come Soon Author | Ae-kyung Lee Format | 130*180 Binding | Paperback Pages | 272pages ISBN | 978-89-5278-518-3   2. Contact Name | Sunju Jung Phone | +82-2-2046-2895 Email | alliswell1224@sigongsa.com URL | www.sigongsa.com   3. Selling Points Subject | Who will I fall in love with and how will I love? A Q&A Book for myself to ask and answer Target Readers | Anyone who dreams of meeting someone to love Media Reviews & Advertisement Copy | Great love comes only to those who dream of it   4. About the Author Ae-kyung Lee was driven to become a journalist by her strong curiosity about society and the world, and this led her to discover her passion for writing. She loves writing, as she also knows that it has healing power a...
  • VOL.4 / 2017.09
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
[TREND / TOPIC]

2019 Seoul International Book Fair - Arrival

2019 Seoul International Book Fair - Arrival The country's biggest book festival, a celebration of people who make, write and read books   2019.07.08   From June 19 to 23, the 2019 Seoul International Book Fair (SIBF) was held at Seoul's COEX. Themes for 2017 and 2018 had been 'transformation' and 'expansion' respectively, and this year's book fair had the theme 'arrival'. The theme 'arrival' for SIBF was given in reference to prospects for books to come, and those for the world beyond books. Visitors to the 2019 SIBF were invited to learn about the 'arrival' of South Korea's publishing industry and the country's society beyond their 'transformation' and 'expansion'.   Official posters for the 2019 Seoul International Book Fair   South Korea's biggest book festival; South Korea and the world meet through books     At the 2019 Seoul International Book Fair,there were many attempts to connect bookswith non-book items in line with the theme 'arrival' &nbs...
  • VOL.13 / 2019.07
[INTERVIEW / KOREAN PUBLISHERS]

East-Asia Publishing

East-Asia Publishing Aiming for the popularization of culture   2019.09.09   Cultural sciences, social sciences and natural sciences are all, when taken from a broad point of view, part of liberal arts. East-Asia Publishing Co. is a South Korean publisher that focuses on turning these fields of science into culture. Rather than just acting as a publishing archive, East-Asia Publishing says it is constantly working to set the agenda and create trends for the publishing industry by finding common ground with the public. The following article details the goals and plans for East-Asia Publishing where communication with readers is of utmost importance.   East-Asia Publishing, Hubble   Could you introduce East-Asia Publishing to our webzine readers?   Established in 1998, East-Asia Publishing has produced over 200 books in a variety of genres including natural sciences, cultural sciences, social sciences, history and philosophy. Many books from East-Asia Publishing...
  • VOL.15 / 2019.09
[INTERVIEW / KOREAN AUTHORS]

Wookwan Sunim

Wookwan Sunim Introduction to Korean temple food   2019.09.09   'Where did this food come from?'Temple food refers to food cooked to capture the original taste from ingredients usually grown in Buddhist temples or found in nature. Temple food is special even in South Korea. To meet temple food is to go beyond the act of eating and think about where the ingredients came from and how the food was made. It is to realize the preciousness of food. Right now, when so many people have much interest in the preservation of humankind and protecting nature, Korean temple food is finding its place as a cultural element as it opens up a new view into food.Wookwan sunim is an expert on South Korea's temple food. It may seem strange to see the suffix 'food expert' attached to a Buddhist nun's name, but it is not that strange when you consider in Buddhism, growing food, cooking it, eating it and cleaning up is all part of asceticism. Wookwan's temple food and the stories in her food are popu...
  • VOL.15 / 2019.09
[EVENT / I READ]

Bone Soup by Kim Young-tak

I Read   Bone Soup by Kim Young-tak   2023.06.05   This article is a review written by a German reader ofK-Book Trends after reading a Korean book.If you want to share your wonderful experience of reading Korean bookswith other overseas readers, please send us an email!kbooktrends@gmail.com   In the near future, Korea’s southern port city of Busan is hit by a tsunami. Surprisingly, the water vanishes in the aftermath and the coast is shifted. While wealthy members of society moved up north in fear of another tsunami, people in poverty started to settle on the new land that was previously under the sea. Thus, the city was divided into the rich Upper Neighborhood and the poor Lower Neighborhood. But this is not the only consequence: After the tsunami, animal diseases regularly broke out, which eventually led to the extinction of all livestock and cattle. Scientists then created a new animal called “the thing,” whose meat is unpalatable...
  • VOL.59 / 2023.06
[NEWS / PUBLISHING INDUSTRY]

Changes in South Korea's reading demographics

Changes in South Korea's reading demographics The expansion of 'hybrid readers' and the digital age   2017.9.11   The popularity of paper books is fading while more people are reading books and text on e-books and other digital means. It is a common change that has been observed throughout the world and not just in South Korea. It is also a natural one that has come in hand with the paradigm changes as mediums of recording text have evolved. When looking at the history of mankind's communication evolution, elements like readability, preservation and economical efficiency have been key in record-keeping. Digital mediums are tools for reading that fulfill all of these. According to South Korea's most extensive survey on reading by the Korean Publishing Research Institute and the culture ministry conducted every two years, we can see 90 percent of underage students read books. However, the annual reading rate for adults above the age of 19 has steadily fallen from 86.8 percent ...
  • VOL.4 / 2017.09
[TOPIC / KOREAN PUBLISHER]

Golden Bough

Golden Bough Fresh! Fun! Creative! The Growth of South Korea's 'Genre Literature' Minumsa Publishing Group's Imprint "Golden Bough" Specializing in Genre Literature   2017.8.18   Genre literature refers to novels that deal with a number of subjects, like horror, science fiction, chivalry, fear, mystery, fantasy and romance. Not only can they be read in physical books but in e-books and online series as well, making it easy for these genres to secure a fan base. In the case of online novels, it has acted as a driving force for genre literature and transformed into a gateway for budding novelists. Perhaps this is the reason why these works show much variety in subject matter and entertain readers with their fresh, creative content that sometimes throws messages at society. This month's 'Korea publisher' corner has sought out two publishers specializing in genre literature and spoke to them about the now and future of Korea's genre literature.   A series of overseas genre...
  • VOL.3 / 2017.08
[TOPIC / KOREAN PUBLISHER]

Black Forest

Black Forest Fresh! Fun! Creative! The Growth of South Korea's 'Genre Literature' Sigongsa Media Group's Imprint "Black Forest" Specializing in Genre Literature   2017.8.18   Genre literature refers to novels that deal with a number of subjects, like horror, science fiction, chivalry, fear, mystery, fantasy and romance. Not only can they be read in physical books but in e-books and online series as well, making it easy for these genres to secure a fan base. In the case of online novels, it has acted as a driving force for genre literature and transformed into a gateway for budding novelists. Perhaps this is the reason why these works show much variety in subject matter and entertain readers with their fresh, creative content that sometimes throws messages at society. This month's 'Korea publisher' corner has sought out two publishers specializing in genre literature and spoke to them about the now and future of Korea's genre literature.   Publisher Sigongsa...
  • VOL.3 / 2017.08
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