K-Book Trends -

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[TREND / KNOWLEDGE]

Korean Publishing Market’s Trends in 2024 and Outlook for 2025

Knowledge Korean Publishing Market’s Trends in 2024 and Outlook for 2025 2024.12.02 Trends in 2024: Questioning life, fandoms, and Nobel Prize in Literature Philosophy and psychology books have dominated the Korean publishing market, with Reading Schopenhauer at Forty (Uknowbooks) topping the overall bestseller list through August. Also, 11 of the 30 bestselling fiction titles in the first half of the year were “rebound” titles, meaning they were published more than 10 years ago. In addition, the nonfiction category returned to growth after 4 years of decline, and the cases of books becoming bestsellers after being recommended by celebrities increased.Reading Schopenhauer at Forty has continued to grow in popularity this year after being featured on a TV entertainment series last year. The autho...

VOL.77 / 2024.12

[TREND / EXPORT CASE]

Globalizing Korean Literature: The Journey of Kim Hye-jin and Her Works

Export Case Globalizing Korean Literature:The Journey of Kim Hye-jin and Her Works 2024.11.04 I am writing this a day after Han Kang received the Nobel Prize in Literature “for her intense poetic prose that confronts historical traumas and exposes the fragility of human life.” The first in history for a writer from South Korea. It is, without a doubt, a huge milestone for South Korean literature and a debt that was long overdue. Some may even feel that this is the ultimate goal for the internationalization of Korean literature.Korea has an incredibly rich and diverse literary culture that has conquered the world in recent years, and I feel that this is an interesting moment to stop and think about how authors and authorships are managed. The most important ‘ingredients’, which are talent and key resources such as translators, grants, and promotion programs, are already there. The support is truly impressive. But how can we best promote a...

VOL.76 / 2024.11

[TREND / BOOK TRIP]

Where Poetry and History Meet

Book Trip [A Trip to Literary Museums ⑦] Where Poetry and History Meet Exploring the Kim Su-Young Museum and Cultural Legacy in Dobong-gu, Seoul 2024.11.04 A place that’s just ordinary for some can be a magnificent destination for others, inspiring memories and recharging the soul. Seoul, the capital of Korea, is a prime example of this duality. With the growing popularity of K-culture in various aspects, more travelers are visiting Seoul; however, if you make a trip slightly outside the center of Seoul to Dobong-gu, you will find a different Seoul with a more tranquil atmosphere. Surrounded by Bukhansan Mountain, Dobong-gu is a district where you can take a walk around the trail or hike up the mountain. There are also many areas where you can look down the mountain, get a glimpse of the cultural powerhouse that is Korea, and be touched and impressed. If you walk down the narrow alleyways of Dobong-gu, which add to the curiosity and fun of discovering hid...

VOL.76 / 2024.11

[TREND / TOPIC]

What Comes After Today’s Korean-Style Healing Novels?

Topic What Comes After Today’s Korean-Style Healing Novels? 2024.10.07 “While the so-called ‘Korean style healing novels’ are selling well these days, trends always change. This craze will be replaced with a new trend sooner or later.” Barbara J. Zitwer, a literary agent working across English-speaking countries, said so in a recent interview. Zitwer is an American who has been exporting Korean literature overseas for about 20 years and is often referred to as a “Korean literature ambassador.” She explains that the phenomenon of Korean-style healing novels being so popular not only in Korea, but also abroad, is something that may change at any time soon. “At first, everyone read pure literature,” she said, “and then the trend shifted to healing novels.” While it may seem that the popularity of Korean literature across all genres has grown on the surface, Zitwer says that international readers switched genres when they got tired of...

VOL.75 / 2024.10

[TREND / EXPORT CASE]

New Trends in Korean Literature

Export Case New Trends in Korean Literature 2024.10.07 It’s important to be ahead of the pack in global publishing; to find the new trends and to be future looking in order to be successful. I have always been an explorer, a seeker of the new, while travelling professionally and personally, and that has led me to discover Korean literature more than a decade ago. The first books to break through were literary masterpieces Please Look After Mom (Changbi Publishers) by Shin Kyung-Sook and The Vegetarian (Changbi Publishers) by Han Kang. After the initial introduction of Korean books to global readers who had never heard of them, let alone read them, I introduced mysteries and thrillers which are already super popular in the World English and global markets. So, readers of Steig Larrsen’s mega-bestseller, The Girl With The Dragon Tattoo, devoured Jeong You-Jeong’s The Good Son (EunHaeng NaMu Publishing). J.M. Lee’s The Investigation (EunHae...

VOL.75 / 2024.10

[TREND / EXPORT CASE]

Yanolja CEO Sujin Lee’s Restart Advances Into the UK

Export Case Yanolja CEO Sujin Lee’s Restart Advances Into the UK 2024.09.02 Restart (Cloud 9), a nonfiction essay about Yanolja’s vision to become the “Global One Top Travel Tech Company,” has just been published in the UK. It is an autobiographical essay by Yanolja CEO Sujin Lee, who constantly writes “new legends” as he continues to establish himself as an icon of fortitude and success. The UK publisher of the book is LID Publishing, a company with a strong and unique presence at the center of global issues, which has been publishing books by various figures.Restart is Sujin Lee’s 18-year business chronicle from 2005 - the year Yanolja was founded - to 2023, and the journey of Yanolja’s expansion from the number one accommodation company in Korea to a global company that is now creating a paradigm shift in the leisure and travel market. Subtitled “An entrepreneur’s journey from motel janitor to CEO of a global enterprise,” the book was first re...

VOL.74 / 2024.09

[TREND / KNOWLEDGE]

Current Status of Adult-Oriented Picture Book Publishing and Publishers in Korea

Knowledge Current Status of Adult-Oriented Picture Book Publishingand Publishers in Korea 2024.09.02 Reflections on “picture books for adults” My publishing house, “A Little Cat at Noon (오후의 소묘),” began to be called the “picture book publisher for grown-ups” as we published our first picture book At the Drop of a Cat (written by ?lise Fontenaille, illustrated by Violeta L?piz) in spring 2019. But, what exactly is a “picture book for adults”? Korean cover of At the Drop of a Cat According to Rouergue, French publisher of the original book At the Drop of a Cat (original title: Les poings sur les ?les), the book is a picture book for children aged 6 or above. If a child and an adult read the book together, the child reads it more progressively. As such, while the best readers of picture books have been, and are, children, there are, in fact, fun picture ...

VOL.74 / 2024.09

[TREND / TOPIC]

Dreaming of a Different Peace as We Depart from Houyhnhnms

Topic Dreaming of a Different Peace as We Depart from Houyhnhnms 2024.08.05 The 2024 Seoul International Book Fair (SIBF) has concluded with great success. During the peak hours when the crowd surged, I found myself in a state of constant anxiety, hoping that everything would go smoothly. As visitors queued up, stretching so far that the end of the line was out of sight, and the temperature inside rose, making the air conditioning struggle, my heart tightened. Yet, now I breathe a sigh of relief that the event ended without major incidents. Main posters of 2024 SIBF Challenges in preparing for the 2024 Seoul International Book Fair This year’s preparation for the Seoul International Book Fair was fraught with challenges. Traditionally held in Hall A on the first floor of COEX, we were informed last year to reduce the event...

VOL.73 / 2024.08

[TREND / SPECIAL PROJECT]

Korean Folk Tales and Picture Books: Spreading Korean Culture into the World

Special Project [English Books in Korea ③] Korean Folk Tales and Picture Books:Spreading Korean Culture into the World Introduction of Korean folk tales and picture books published in English 2024.08.05 Since its founding in 1963, “Hollym,” the English-language brand of “Hollym Corp., Publishers,” has been publishing and exporting English-language books introducing Korean culture to the world with the catchphrase, “Books on Korea to the World.” In 1977, it established a local subsidiary, “Hollym International Corp.” in New Jersey in the US, and has set up overseas distributors around the world to accelerate book exports.From the late 1900s to the early 2000s, not many people knew where Korea was located, or even if it existed at all. It was a difficult time for people to make a living, so the domestic publishing industry could not be developed systematically; it was rare for Korean books to be exported and translated and published i...

VOL.73 / 2024.08

[INFORMATION / K-BOOK MAP]

A Literary Journey to Gangneung in June: When the Plantain Flowers Bloom

K-Book Map A Literary Journey to Gangneung in June:When the Plantain Flowers Bloom 2026.06 My heart is a lake,Row toward me, love.Your white shadow I’ll take in my arms,I’ll break like jade on your prow. Like the poetic lines of Kim Dong-Myung, Gangneung is a city where quiet resonance and deep lingering emotions reside. His literature no longer stays confined within the pages of a book. Instead, his words have gently dissolved into the sea, the open fields, and the serene, timeless pathways of this beautiful region. Kim Dong-Myung Literary Museum Following the quiet, secluded paths of Sacheon-myeon, where the Kim Dong-Myung Literary Museum is located, the birthplace where the poet was born and raised quietly reveals itself. In the center of the courtyard stands a monument inscribed with his famous poem Pl...

VOL.95 / 2026.06

VOL.95/2026.06

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