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Search word : "Audien",   Search result : 149
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Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ind...
  • VOL.67 / 2024.02
[TREND / EXPORT CASE]

The Most Korean is the Most Global

Export Case   The Most Korean is the Most Global   2024.02.19   It is the era of Hallyu, the Korean Wave. Korea’s soft power - movies, dramas, cuisine, literature, and more - is shaking up the world. Following the movie “Parasite,” “Squid Game” and “Pachinko,” which were released on global OTT platforms, global curiosity about Korea expanded. Korea is now one of the major tourist destinations frequented by people from all over the world, and Korean food such as ramen, kimbap, and tteokbokki are considered hip and trendy, and have gained immense popularity around the world. People around the world looking to understand Korea a little better are now seeking to read Korean literature and share Korean sentiments. In response to this demand, major publishers around the world have been actively scanning Korean titles for their markets. The enthusiasm could be felt firsthand at the Korean Pavilion installed at the Frankfurt Book Fair held last October. Consultati...
  • VOL.67 / 2024.02
[TREND / TOPIC]

Korean Picture Books Today

Topic   Korean Picture Books Today Closing the 2023 Korea Picture Book Award   2024.01.02   In November 2023, the winners of the first Korea Picture Book Award, organized by the Ministry of Culture, Sports, and Tourism and the Publication Industry Promotion Agency of Korea (KPIPA), were announced. Eight titles and publishers were honored in the grand prize, special prize, and rookie prize categories for fiction and nonfiction. Considering the size of the prize and the diverse range of winning titles, it was a good start for a new award system. The “picture book” genre is not yet fully established in the Korean publishing industry. For example, in large bookstores, “picture books” are placed in a subcategory of the pre-school category. However, the fact that we were able to clearly recognize “picture books” as a single artistic genre and reach a consensus in the screening process to organize an “award for picture books” is thanks to the strong...
  • VOL.66 / 2024.01
[TREND / EXPORT CASE]

Enjoy the Taste and Scent of Korea With Genre Literature

Export Case   Enjoy the Taste and Scent of Korea With Genre Literature   2024.01.02   February 11, 2024, will mark exactly 30 years since Korean writer Djuna uploaded his first short story to an online SF community on the PC communication service “HiTEL.” The story was titled A Butterfly that Traveled Back in Time, and it was Djuna’s first official release. Since his debut in 1994, Djuna has published a total of 170 novels, and it is almost 200 if you count his unpublished works as well. He is the most prolific and longest-running science fiction writer in Korea. Djuna is like a cornerstone of Korean SF, with many SF writers confessing to being his fans, saying that they were greatly influenced by him. However, it was only recently that Djuna was introduced to the international audience. It was in 2019 that the short stories The Second Nanny and The Bloody Battle of the Broccoli Plain were published separately as ebooks, audiobooks, and paperbacks...
  • VOL.66 / 2024.01
[INFORMATION / BEST SELLERS]

2nd Week, October 2023

Best Sellers   2nd Week, October 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.11.06   In October 2023, books in the fields of economics, business, and self-help dominated the best seller lists of Korea’s largest online bookstores, indicating that readers are preparing for the year ahead. For example, in addition to Trend Korea 2024 and Sayno Love, already on the best seller list, Forecast of the Times: Era of Nuclear Individuals joined the ranks. The book Forecast of the Times: Era of Nuclear Individuals by Song Gil-Young, who reads and interprets the human mind through big data, predicts the future based on the data accumulated so far, and, as the title suggests, focuses on “nuclear individuals” as the main keyword. If you are curious about who nuclear individuals are and what choices we should make for the future, this book is a good read before the year ends.Meanwhile, another keyword to look for in October’s o...
  • VOL.64 / 2023.11
[INFORMATION / #K-BOOK]

#Autumn

#K-Book   #Autumn KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.10.04   The Autumn of That Year 1. Publication Details   Title | The Autumn of That YearAuthor | Kwon Jeong-saeng, Kim JaehongPublisher | Changbi Publishers, Inc.Publication Date | 2018-12-01ISBN | 9788936455330No. of pages | 56Dimensions | 224 * 268   2. Book Intro   The Autumn of that year, an essay by writer Kwon Jeong-saeng, a shining star in South Korean children’s literature, has been recreated as a picture book. Children’s story writer Yoo Eun-sil, recipient of the 6th Kwon Jeongsaeng Fund for Writers, has rewritten the text for a picture book while retaining the emotive power of the original work. Painter Kim Jae-hong has done the illustrations. The account of the young Kwon Jeong-saeng, living in a vestibule of a church, encountering Changseop, a child ...
  • VOL.63 / 2023.10
[TREND / EXPORT CASE]

A Special Convenience Store that Mesmerized Japanese Readers!

Export Case   A Special Convenience Store that Mesmerized Japanese Readers! The import case of Uncanny Convenience Store published by Shogakukan in Japan   2023.10.04   It was two years ago, in the fall of 2021, when I first heard about Uncanny Convenience Store (Namu Bench) through an email from a Japanese agent. At that point, the book had already gone through 15 printings in Korea, sold close to 100,000 copies, and had been adapted for drama and theater, which was enough to pique my interest. But it was the title and content of the novel that made me even more intrigued. It’s a “convenience store,” but inconvenient? What a humorous title! My interest in the book grew further. And the story of a tall, mysterious man with no memory becoming a convenience store clerk, and influencing the lives of those around him, was fascinating. As convenience stores are an integral part of modern life in Japan, we knew that this story would appeal to the Japanese public. Th...
  • VOL.63 / 2023.10
[TREND / SPECIAL PROJECT]

The Era of Dance is Coming

Special Project   [Book × Dance] The Era of Dance is Coming Different Worlds of Dance in Books   2023.09.04     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     Has there ever been a time when people are more passionate about dancing than now? Today, dance has become a part of pop culture that young people enjoy on a daily basis. Along with K-pop music, K-pop dance is loved by people all over the world beyond Korea. In addition, practical dance majors that cover commercial dance fields, such as street dance and K-pop dance, have emerged and...
  • VOL.62 / 2023.09
[TREND / TOPIC]

From the Margins to the Center: Korean Mystery Literature

Topic   From the Margins to the Center: Korean Mystery Literature   2023.08.07   Korean mystery literature originated in the unique conditions of the Japanese occupation. Introduced under the names of spy novels, detective stories, and detective novels, mystery literature was translated and adapted mainly from newspaper serials. A representative work is Arthur Conan Doyle’s Three Students, which Haemongsaeng adapted and published as Faithful Servent on Taeseomunyesinbo in 1918. Most of the works serialized in newspapers at the time were re-translations of works by Ruiko Kuriowa, a Japanese author of adapted novels. By the 1920s, adapted mystery novels moved out of newspapers and were published in magazines such as Hacksaengkye, Chungnyeon, and Dongmyung, and emphasized that they were intellectual works for readers with a certain level of reading ability, such as educated young adults and students.However, the writers who translated and wrote mystery literature w...
  • VOL.61 / 2023.08
[TREND / EXPORT CASE]

Mexican Readers and Korean Literature

Export Case   Mexican Readers and Korean Literature Korean Literature is the Promised Land of the Western Publishing Market   2023.08.07   Although Mexico and South Korea are on different continents and have many differences, they both have a history of fighting for their identity and country. While some events, such as the immigration of the first Korean community to Mexico in 1905, have been erased from Mexico’s official history (the historical debt is still being addressed), there is no arguing that the friendly relationship between the two countries is growing stronger every day as they find common ground.Korea has increasingly expanded its influence through its culture and entertainment industry to bring down the borders, and its music and TV series, especially the drama and action genres, have been favored by Latin American audiences, including Mexico. Latin American audiences have long been influenced by the United States in their approach to universal hu...
  • VOL.61 / 2023.08
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