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[TREND / TOPIC]

South Korean web novels become a trend of their own

South Korean web novels become a trend of their own   2019.09.09   The web novel market in South Korea has been expanding at a breakneck pace, with readers drawn to their easy-to-read content. According to the Korea Creative Content Agency, the web novel market in South Korea was estimated to be around 10 billion won in 2013, and by 2017, it had expanded to 270 billion won. Last year, sales of web novels alone amounted to around 400 billion won. In line with this soaring popularity and growing market, there are now web novel authors who earn six-figures a year. In 2016, 8.2 percent of all web novelists were found to be earning more than 10 million won per year.   Web novels with unlimited versatility stand in the center of a new trend   The number of ways web novels can transform themselves is unlimited, and their influence is only growing through 'one source, multi-use' content. Adaptations of web novels into webtoons are also worth taking note of because aft...
  • VOL.15 / 2019.09
[TREND / SPECIAL PROJECT]

K-Book in Berlin

K-Book in Berlin M&K's Monica Gu talks South Korean books   2019.09.09     It is rare for German publishers to release South Korean books.Considering this, the first exhibition for South Korean books in Germany, K-Book in Berlin embarked on a mission to spread the word about great South Korean books.     It's been three years since I came to Germany for personal reasons. As I run a publishing company in South Korea, I visit bookstores and libraries in Germany often in search of good ideas for publications. Naturally, I found myself seeking out South Korean books translated into German, and I found Han Kang's The Vegetarian (Changbi) and Jeong You-jeong's Seven Years of Darkness (Eunhaengnamu). The Literature Translation Institute of Korea played a huge role in getting these books to German readers, but usually it is rare for German publishers to publish South Korean books all on their own. Being aware of many excellent books in S...
  • VOL.15 / 2019.09
[TREND / EXPORT CASE]

e-future, a business specializing in ELT content

e-future, a business specializing in ELT content Leading the Hallyu of ELT content with the highest R&D competence   2019.09.09   Creator of the widely-acclaimed Smart Phonics series, South Korean ELT (English Language Teaching) content company e-future is leaping forward as a global English education firm, beyond South Korea's sluggish English education market.       As an ELT content specializing company, e-future has been making meaningful strides in English education. I think our readers will want to know how e-future became a major ELT content provider from a country where English is not an official language.   After e-future was established in 2000, we've been developing our own English education content for learners who live in a country where English is not the native language, called EFL (English as a Foreign Language) countries. On top of this, through continuous efforts to enter markets outside South Korea, we've succeeded in exporting our ...
  • VOL.15 / 2019.09
[INTERVIEW / KOREAN PUBLISHERS]

Creating a window into the future with books

Creating a window into the future with books   2020.02.03   There is a publisher that makes issue-driving books every October. It is Miraebook, with its series Trend Korea that predicts the next year trend in Korea based on the analysis of trends in the published year. Let’s take a look at Miraebook that plays a role as the window into the future, just as its name implies, and its publications.      Please introduce Miraebook to the webzine readers.   Established in 2000, Miraebook has been publishing books in various fields such as liberal arts, history, self-development, and essay, with its flagship books in economics and business administration. The name reflects the meaning that “a book is a window into the future.” The Trend Korea series has been steadily loved by readers as the representative work of us, being a bestseller every year since its first releas in 2009. It is chosen as the best trend analysis that precisely p...
  • VOL.19 / 2020.02
[INTERVIEW / KOREAN PUBLISHERS]

I-Seum

I-Seum Standing high as children's true place of learning, a publisher specializing in children's books   2019.12.09   Mirae N's children's book publishing arm I-Seum was established in 2000. The name I-Seum means "to help children and young adults who will lead the future to create their own thoughts". The publisher has established itself in the industry as one that has succeeded in exporting learning comics, books on liberal arts and general education, workbooks for young children and other educational material. Their books have proved to be fun and useful in diverse areas. The following provides a look into I-Seum's vision for the future as a publisher that wishes to become a stepping stone for children who will create their own awesome world and a lighthouse for those children through a variety of books with new insight.   Mirae N's children's book publishing arm I-Seum    As a publisher specializing in children's books, I-Seum has bee...
  • VOL.18 / 2019.12
[REPORT / COLUMN]

A Society Easily Hurt: Readers In Search of Emotional Essays

A Society Easily Hurt: Readers In Search of Emotional Essays   2018.05.30   A list of bestselling books at times can be perceived as a miniature version of a society. Especially at times like now when far fewer people are buying books, the act of purchasing a book reflects a person's strong want to own a book even at the expense of paying one's hard-earned money. Not only do trendy books sell, but books that accurately secure society's general flow and emotions do well. From that perspective, looking at bestsellers becomes an act of analysis into a society.       At present time in 2018, emotional essays are seeing no end to their fame in South Korean bookstores. For industry leaders like Kyobo Book Centre and Aladin last year, the bestselling book in 2017 was Lee Ki-ju's Temperature of Language. The book shows very well the author's career as a speech writer for the presidential office following years as a journalist. Previously, Lee was known for his books o...
  • VOL.9 / 2018.05
[TOPIC / TRENDS]

Characteristics of South Korean Web Novel Platforms and Ventures Overseas

Characteristics of South Korean Web Novel Platforms and Ventures Overseas From a Community Into a Medium:South Korea's Web Novel Platforms Evolve   2017.9.11   There is a Korean phrase that goes: pearls are only good when they have been strung together. It means even if you have good resources, they will be of little good if you don't use them properly. South Korean genre literature used to be like this. There were many talented authors who could write genre literature and fans who wished to read it, even if their numbers fell short of other countries where genre literature developed far sooner than South Korea like Japan, the United States and places in Europe. However, there was not a platform for them to converge together. There were many reasons why South Korean genre literature took so long in taking off but one of the biggest was the lack of a means of communication between authors and readers. Another was the absence of a platform on which authors could make serial po...
  • VOL.4 / 2017.09
[TOPIC / KOREAN PUBLISHER]

Publishing Educational Materials for 40 Years “Darakwon”

Publishing Educational Materials for 40 Years “Darakwon” Bringing foreign languages to South Koreaand taking Korean to the world   2017.9.11   "Let's develop educational materials necessary for foreign language skill improvement!" Following its establishment in 1977, Darakwon has conducted its business with this motto in mind. Quickly rising among the country's foreign language learning material publishers, Darakwon also exports educational materials for learning Korean abroad. A closer look at the publisher follows, with details on how it is expanding its influence globally.     Darakwon is a medium-sized publisher that has put together and published roughly 2,000 books on learning languages. The materials it offers is diverse and languages offered include English, Japanese, Chinese, German, Arabic and Vietnamese. Also in step with the changing times, Darakwon has also development educational programs using multimedia and currently has around 200 web-based educa...
  • VOL.4 / 2017.09
[TREND / BOOK TRIP]

Busan

Busan A City You Meet by walking its streets and crossing its bridges   2019.09.09     Busan. Frequently referred to as 'the second-largest city in South Korea' but these words don’t do the city justice. Of course, when it comes to objective data like population or the size of the economy, the description is true, but it would be regretful to leave the city's description at that single sentence, as Busan has its own unique culture. That uniqueness only grows in the oldest parts of the city. This is why one should walk through the streets and cross bridges to take a true look at Busan.     Travel into layers of time     The oldest and most cultural area of Busan is surely Bosu-dongA very old story that started during the time of the Korean War is continuing today.     For the longest time, Busan served more as an industrial city than a travel destination. It is a port city that leads to the Pacific...
  • VOL.15 / 2019.09
[REPORT / COLUMN]

The growth of K-Webtoons and strategy for global intellectual property

The growth of K-Webtoons and strategy for global intellectual property   2018.01   The emerging of Lezhin Comics, a webtoon platform, in 2013 was an important catalyst in activating paid-for content markets in South Korea and also brought about the birth of a range of cartoon platforms. Previously the webtoon services on Internet portals like Naver and Daum were free of charge and gained many fans, expanding the market, but Lezhin Comics created their own success by handling genres difficult to address in public portals(adults only content) and seizing exclusive content. They also applied paid-for services strategies that can be seen in mobile and online games.   After, similar paid-for services for adults appeared and today, Kakao Page currently leads the paid-for cartoon market after having overcome its early losses by launching a 'wait for free content' service, where readers can wait a certain amount of time to access previously paid-for content. South ...
  • VOL.8 / 2018.01
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