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[TREND / EXPORT CASE]

A New Chapter in Korea-China Literary Exchange

Export Case   A New Chapter in Korea-China Literary Exchange Folio Culture’s Korean Book Localization Strategy   2025.03.10   Folio Culture (Beijing) has consistently focused on introducing and localizing Korean books in the fields of humanities, social sciences, and literature. In recent years, we have successfully brought several Korean works to the Chinese market through precise topic selection, cultural adaptation, and innovative promotion strategies, sparking widespread discussions on the social media platform Xiaohongshu. Below, we share our experiences in four key areas: topic selection strategy, localization practices, promotion strategy, and future plans.   Balancing Social Issues with Literary Value, Grounded in Shared East Asian Emotions, to Create a Dialogue Space for Chinese and Korean Youth   Capturing Social Resonance Points in Korean Literature   In recent years, Korean literature has shifted from grand narrati...
  • VOL.80 / 2025.03
[TREND / TOPIC]

“Book of the Year” Suggests the “Direction” of the Era

Topic   “Book of the Year” Suggests the “Direction” of the Era 2024 Books of the Year in Korea   2025.02.17   2024 Books of the Year selected by different media outlets   The act of recommending a book to another person may seem like a simple and easy thing to do, but it can also be a very complex and thought-provoking act, depending on how you think about it. A straightforward question, “Why this book to me?” is all it takes to understand this: sometimes a book given to a lover can be a declaration of love, a confession of one’s whole soul, or, a book given by a parent to a child who is moving out on his or her own as an adult is meant to be taken to heart as a life lesson. The act of recommending a book can also convey disdain or mockery. A person might suggest a childish or poorly written book to convey the message, “I consider you to be of this intellectual level,” or they might mock an expert by suggesting something like a basic introduction to...
  • VOL.79 / 2025.02
[TREND / BOOK TRIP]

Two Masters of Modern Literature Who Spent Their Entire Lives Completely Immersed in Their Works

Book Trip   [A Trip to Literary Museums ⑩] Two Masters of Modern Literature Who Spent Their Entire Lives Completely Immersed in Their Works Nonsan-si, Chungcheongnam-do: Kim Hongshin House andGanggyeong Mountain Salt Literary House   2025.02.17   Any city has a history that builds up over time, like the rings of an old tree. Cities grow and transform like organisms, and along the way, they develop many stories. Those stories, in turn, are the source of an area’s image, energy, and sentiment. Nonsan-si, located in the hinterland of Chungcheongnam-do, is home to many cultural heritage sites, including the UNESCO World Heritage-listed Donam Seowon, Jonghagdang, and Myeongjae Historic House. There are also many other attractions, such as the beautiful Ganggyeong Port, which still retains traces of its prosperity through the years of modernization, and Tapjeong Reservoir and Suspension Bridge, where you can experience the feeling of walking on a lake. These places w...
  • VOL.79 / 2025.02
[TREND / TOPIC]

The Power of K-Readers Over K-Books

Topic   The Power of K-Readers Over K-Books A Report from the 1st Busan International Children’s Book Fair   2025.01.06   The banner of the 2024 Busan International Children’s Book Fair     An international children’s book fair in Busan, Korea?   On November 28, the 1st Busan International Children’s Book Fair kicked off at BEXCO in Busan. As the first international children’s book fair to be held in Korea, it was themed on the imaginary land of Laputa, the floating kingdom in the sky that Gulliver traveled to in Gulliver’s Travels. The book fair attracted 193 exhibitors and 118 authors and speakers from 16 countries, including domestic and international publishers and organizations specializing in children’s books. Also, more than 150 side programs took place. All beginnings are both exciting and nerve-wracking. The fact that an international children’s book fair, symbolized by Bolo...
  • VOL.78 / 2025.01
[TREND / SPECIAL PROJECT]

A City of Endless Stories: New York

Special Project   [New Ways of Walking Through Cities ①] A City of Endless Stories: New York   2025.01.06       Special Project in 2025 will be a new series that introduces readers to Korean books. Since K-Book Trends targets a global audience, we have been thinking about how to connect with readers in different countries. While we have introduced many cities in Korea, we wondered what it would be like to introduce readers to the cities where they live. That’s how the new series, “New Ways of Walking Through Cities,” began. We would like to feature Korean books that are set in cities outside of Korea and walk through those cities with our readers. As the first city, we chose New York, a city you might be living in, a city you might have traveled to, or a city you might be dreaming about.New York is like a giant heart that changes every moment. Its streets are always bustling with life, with people fr...
  • VOL.78 / 2025.01
[TREND / EXPORT CASE]

Spreading Its Wings To the World: The Seoul Letter Shop

Export Case   Spreading Its Wings To the World: The Seoul Letter Shop   2025.01.06   On October 12, 2023, I received an email from Shinwon Agency, Korea’s first copyright export agency. They wanted to meet me at the Frankfurt Book Fair. I was going to be there, so we agreed to meet on October 19. This was about a month after I had sent them a cold email looking for an export partner. Within that month, I sent them a cover letter for my publishing house, met with them to introduce my publication lineup, and passed on additional materials about the works they were interested in. Among them was a proposal for The Seoul Letter Shop (TXTY), including a synopsis.It felt interesting and fateful that two Korean companies would be meeting in Frankfurt on October 19, 2023, to talk about working together. Shinwon said that there was a lot of interest from Anglo-American partner agencies and offered an exclusive agreement for The Seoul Letter Shop. I was flabbe...
  • VOL.78 / 2025.01
[TREND / BOOK TRIP]

Leading the Renaissance of Modern Korean Literature Through Various Activities

Book Trip   [A Trip to Literary Museums ⑨] Leading the Renaissance of Modern Korean LiteratureThrough Various Activities Hwaseong-si, Gyeonggi-do: Nojak Literature House   2025.01.06   The transformation of a city is sometimes more surprising and wondrous than sangjeonbyeokhae (桑田碧海), which is translated as “a field of mulberry trees transforms into a blue sea.” Hwaseong-si, Gyeonggi-do, is a large area straddling both the inland and the sea, and was once a small village connected to Suwon-si, Gyeonggi-do. It was then transformed by the development of a large industrial complex and a new town. Stepping away from the dense factories and apartment complexes, Hwaseong is a city where you can feel the atmosphere of the sea with beautiful sunsets, as well as a city with a long history of cultural heritage. Among its many treasures is the Nojak Hong Sa-Yong Literature House, which breathes the spirit of culture and art into the city, elevating its character. We ...
  • VOL.78 / 2025.01
[TREND / KNOWLEDGE]

A New Horizon for Korean Picture Book Culture

Knowledge   A New Horizon for Korean Picture Book Culture Celebrating the 10th Anniversary of the Suncheon Picture Book Library   2025.01.06   Outside view of Suncheon Picture Book Library     The Suncheon Picture Book Library, which opened in 2014, celebrated its 10th anniversary last year. As the only specialized center in Korea that regularly hosts exhibitions of picture book illustrations, it has been playing an important role in bringing the art of children’s book illustration closer to readers by holding various programs related to picture books, not to mention hosting exhibitions of original works by major Korean and foreign picture book authors. The library also collects original works by picture book authors as part of collecting and passing on books to future generations. It currently owns 213 original works, including The Story of Mount Baekdu (Borim) by Ryu Je-Soo.In April last y...
  • VOL.78 / 2025.01
[TREND / SPECIAL PROJECT]

Korean Literature’s Borderless Literary Appeal

Special Project   [Award-winning Korean Books ②] Korean Literature’s Borderless Literary Appeal Korean works nominated or winning international literary awards in 2024   2024.12.02   The flow, trend, and outlook of Korean literature   Until 2023, one of the major concerns in the Korean literary world, intellectual circles, and the publishing industry was whether Korean books, including literature, would continue to expand their presence in the global content market. And, this became a “certainty” in only a year. Han Kang’s winning of the Nobel Prize in Literature served as the catalyst. In the four years since 2020, the number of Korean authors winning international literary awards skyrocketed. Among the 45 awards won since 2003, 20 were from 2020 and onward. The following are some of the most prominent wins or nominations for international literary awards in the past four years.In 2020, Kim Young-Ha’s Diary of a Murderer (Bokbok S...
  • VOL.77 / 2024.12
[TREND / EXPORT CASE]

Bringing Korean Voices to French Readers

Export Case   Bringing Korean Voices to French Readers   2024.12.02   Korean literature and Editions Picquier have a long story. We began publishing books from Asia nearly 40 years ago: Korea and its literature, virtually unknown in France at the time, have fascinated us from our earliest days. The first works we published - Kim Won Il’s Mr Lee’s Travel, KIM Song Dong’s Mandala, Yun Hung Kil’s The Mother - almost went unnoticed; it was challenging to bring readers into contact with a literature that was far removed from the habits and preoccupations of French readers. It was a literature that gave pride of place to cultural traditions, to the earth, to history. We thus decided to publish anthologies of short stories and essays to give French readers some reference points. This had a pedagogical purpose, establishing a foothold in Korean literature and presenting a more organized history to readers. More than 30 years ago, what was being published in France wa...
  • VOL.77 / 2024.12
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