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[TREND / EXPORT CASE]

Cultural Empathy Blossoms in Japan: Korean Literature

Export Case   Cultural Empathy Blossoms in Japan: Korean Literature Shueisha’s story of the popularity and publication of Korean literature   2025.04.07     This article is written in Japanese. The original Japanese text is also included at the bottom of the article.   Shueisha (集英社) is a general publishing company founded in 1926. It has a wide range of publishing titles and businesses. It is particularly well known for teen and young adult comics, girls’ comics, and fashion magazines, including the Weekly Sh?nen Jump. In addition, it is active in publishing literary journals and novels. In the field of overseas literature, the company publishes books from various countries based on the belief that “We want to introduce good books from all over the world to our readers.” Among them, Korean literature has been gaining more and more attention in recent years. Starting with Park Min-Gyu’s Castella (Munhakdongne Publishin...
  • VOL.81 / 2025.04
[TREND / KNOWLEDGE]

Books Loved Across Generations: Korean Steady Sellers

Knowledge   Books Loved Across Generations: Korean Steady Sellers   2025.04.07   Bestseller lists reflect the issues of the times and the interests of readers. You can get a glimpse into readers’ thoughts and interests by looking at why a book gained traction. On the other hand, steady sellers are not only reflective of the times, like bestsellers, but they have the power to transcend time. A steady seller refers to a book that goes beyond just being a trend, and has a long-lasting lifespan through the power of its story. There are many books that become overnight bestsellers simply because they are written by popular authors with a fandom, or because they are endorsed by influencers. However, steady sellers are the ones that stay with readers across time. These books have stood the test of time and are more than just a fad; they resonate with readers and deliver a deeper message about life. They are not just books published a long time ago, but books still bein...
  • VOL.81 / 2025.04
[TREND / TOPIC]

How New Writers Are Discovered in Korea: Shinchunmunye, Literary Awards, and Newly Emerging Pathways

Topic   How New Writers Are Discovered in Korea:Shinchunmunye, Literary Awards, and Newly Emerging Pathways   2025.03.10   At the award ceremony of shinchunmunye (annual spring literary contest), one of Korea’s representative systems for recognizing new writers, there is always a “congratulatory speech” delivered by the judges (mostly novelists, sometimes literary critics) to the winners. As a former literary reporter for a newspaper and then head of the Department of Culture, I have observed that every year, no matter who the judges are, there is always a certain message to the winners. Although you never can tell the future, I’m sure the same will also be true for next year’s shinchunmunye. The specific words vary by judge, but if I were to make it up, it would go something like this (which, of course, doesn’t even come close to the beautiful and moving words of the judges).   “Congratulations, you are now a writer. You mu...
  • VOL.80 / 2025.03
[TREND / EXPORT CASE]

A New Chapter in Korea-China Literary Exchange

Export Case   A New Chapter in Korea-China Literary Exchange Folio Culture’s Korean Book Localization Strategy   2025.03.10   Folio Culture (Beijing) has consistently focused on introducing and localizing Korean books in the fields of humanities, social sciences, and literature. In recent years, we have successfully brought several Korean works to the Chinese market through precise topic selection, cultural adaptation, and innovative promotion strategies, sparking widespread discussions on the social media platform Xiaohongshu. Below, we share our experiences in four key areas: topic selection strategy, localization practices, promotion strategy, and future plans.   Balancing Social Issues with Literary Value, Grounded in Shared East Asian Emotions, to Create a Dialogue Space for Chinese and Korean Youth   Capturing Social Resonance Points in Korean Literature   In recent years, Korean literature has shifted from grand narrati...
  • VOL.80 / 2025.03
[TREND / ONE-LINER QUOTES]

The New Waves of Hallyu: K-Design and K-Architecture

One-Liner Quotes   The New Waves of Hallyu: K-Design and K-Architecture Korean architect’s pick   2025.03.10   Kim In-Cheurl is the chief architect of Archium, which was founded in 1986. He has served as a professor at Chung-Ang University, a member of the Presidential Commission on Architecture Policy, and the General Architect of Busan Metropolitan City, and has received the Korean Institute of Architects Award (KIA), Seoul Architecture Award, Korean Architecture Award, and Kim Swoogeun Cultural Award. His books include Kim Okgill Memorial Hall (Seoul Forum), Shall We Talk About Architecture? (Dongnyok Publishers), Recording Space (Dongnyok Publishers), Himalesque (Jip Publishing), Bauzium (Oori Book), and Retro Modernism: Open (Jip Publishing).   A new trend that emerged from Korea, a country at the eastern tip of Asia, which seems to be hanging on to the continent, is called Hallyu (Korean Wave), or Korean Wave. Korea is a unique...
  • VOL.80 / 2025.03
[TREND / KNOWLEDGE]

Export Support Projects of KPIPA in the First Half of 2025

Knowledge   Export Support Projects of KPIPA in the First Half of 2025 K-Books Go Global!   2025.03.10                   To promote the excellence of K-publishing content and various cultural exchanges, the Publication Industry Promotion Agency of Korea (KPIPA) has been actively supporting Korean books’ advancement into the global market.   The biggest international book fair in the English-speaking world: the London Book Fair (participant)Objective: Organize the “Korea Rights Centre” to support Korean books’ advancement into the English-speaking markets, as well as copyright export consultations and promotionDate: March 11 (Tue.) ? March 13 (Thu.), 2025Venue: Olympia London, UK   See you in Bologna in spring: the Bologna Children’s Book Fair (participant)Objective: Support Korean picture books to reach global children and organize an “Author...
  • VOL.80 / 2025.03
[TREND / EXPORT CASE]

Crafting Connections Through Korean Literature: Books Curated and Translated by BACA Publishing House

Export Case   Crafting Connections Through Korean Literature:Books Curated and Translated by BACA Publishing House   2025.02.17   In 2016, Han Kang became the first Korean author to win the International Booker Prize for her novel The Vegetarian (Changbi Publishers). This triumph also marked a milestone for BACA, a young but feisty publishing house from Indonesia. In February 2017, just a month before celebrating its first birthday, BACA took a bold step by publishing The Vegetarian, followed by Human Acts (Changbi Publishers), another brilliant novel by Han Kang.   Human Acts and The Vegetarian     From that point on, BACA began to consistently publish K-books, initially focusing on literary fiction, including The Hole (Moonji Publishing) by Pyun Hye-young, The Hen Who Dreamed She Could Fly (SAKYEJUL PUBLISHING) and The Dog Who Dared to Dream (imazubooks) by Hwang Sun-mi, among others. The themes in contemporary Korean...
  • VOL.79 / 2025.02
[TREND / KNOWLEDGE]

AI Digital Textbook Policy and the Publishing Industry

Knowledge   AI Digital Textbook Policy and the Publishing Industry   2025.02.17         The “AI Digital Textbook” vision: 5 million textbooks for 5 million students!   “5 million textbooks for 5 million students.”   This is the vision set forth by the Ministry of Education, the main policy maker for national education in Korea, in June 2023 when it announced plans to promote AI digital textbooks. AI digital textbooks are textbooks loaded with various learning materials and learning aid features using intellectual information technology, such as AI, to support a variety of customized learning opportunities that match students’ abilities and levels. They are an innovative policy focusing on the pure mission of normalizing public education through educational transformation by using textbooks that incorporate AI, the most significant topic of the era.In accordance wit...
  • VOL.79 / 2025.02
[TREND / TOPIC]

The Power of K-Readers Over K-Books

Topic   The Power of K-Readers Over K-Books A Report from the 1st Busan International Children’s Book Fair   2025.01.06   The banner of the 2024 Busan International Children’s Book Fair     An international children’s book fair in Busan, Korea?   On November 28, the 1st Busan International Children’s Book Fair kicked off at BEXCO in Busan. As the first international children’s book fair to be held in Korea, it was themed on the imaginary land of Laputa, the floating kingdom in the sky that Gulliver traveled to in Gulliver’s Travels. The book fair attracted 193 exhibitors and 118 authors and speakers from 16 countries, including domestic and international publishers and organizations specializing in children’s books. Also, more than 150 side programs took place. All beginnings are both exciting and nerve-wracking. The fact that an international children’s book fair, symbolized by Bolo...
  • VOL.78 / 2025.01
[TREND / EXPORT CASE]

Spreading Its Wings To the World: The Seoul Letter Shop

Export Case   Spreading Its Wings To the World: The Seoul Letter Shop   2025.01.06   On October 12, 2023, I received an email from Shinwon Agency, Korea’s first copyright export agency. They wanted to meet me at the Frankfurt Book Fair. I was going to be there, so we agreed to meet on October 19. This was about a month after I had sent them a cold email looking for an export partner. Within that month, I sent them a cover letter for my publishing house, met with them to introduce my publication lineup, and passed on additional materials about the works they were interested in. Among them was a proposal for The Seoul Letter Shop (TXTY), including a synopsis.It felt interesting and fateful that two Korean companies would be meeting in Frankfurt on October 19, 2023, to talk about working together. Shinwon said that there was a lot of interest from Anglo-American partner agencies and offered an exclusive agreement for The Seoul Letter Shop. I was flabbe...
  • VOL.78 / 2025.01
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