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[INTERVIEW / KOREAN PUBLISHERS]

SAMTOH Publishing Co., Ltd.

Korean Publishers   SAMTOH Publishing Co., Ltd. Stories That Find Meaning in Everyday Moments   2026.01.05   We are living in an age of “dopamine addiction.” The quiet appreciation woven into everyday routines has gradually faded, replaced by a constant pursuit of stimulation. Yet, isn’t “true dopamine” found instead in the comfort and encouragement we receive at the end of a difficult day? Much like ordinary water, which becomes precious only when we are thirsty, a single sip of spring water can feel invaluable. Perhaps our relentless search for dopamine is not because daily life is too mundane, but because we have let gratitude slip past us as easily as water flowing away. Following is an interview with SAMTOH Publishing Co., Ltd. (“SAMTOH”), a wellspring for small but meaningful stories that find new life in book form.   Logo of SAMTOH Publishing Co., Ltd.     It’s a pleasure...
  • VOL.90 / 2026.01
[INTERVIEW / KOREAN AUTHORS]

Writer Taesoo

Korean Authors   Writer Taesoo Happiness, Found Despite It All   2026.01.05   It is easy to find research results claiming that Social Media lowers people’s happiness. When we compare ourselves to others, even what we already have can start to feel small. And yet, there is someone who says that through the very same Social Media, happiness can be surprisingly ordinary?and therefore easier to notice. Rather than chasing grand success, writer Taesoo lives by his own standards of satisfaction. Even when life is difficult, he speaks of a life that remains happy nonetheless. Following is an interview with writer Taesoo.       It’s an honor to have you with us on K-Book Trends. Please say hello to our readers along with a brief introduction of yourself.   Hello. I’m Taesoo, a writer who writes about ordinary moments in life. Somehow along the way, I came to write 1cm Diving (FIKA), Home In Home (PIKA), and most recently...
  • VOL.90 / 2026.01
[INFORMATION / INFO]

Killer-Content Exhibition at the 2022 G?teborg Book Fair

Info   Killer-Content Exhibition at the 2022 G?teborg Book Fair   2022.09.05                 To promote and boost exports of Korean publications, the Publication Industry Promotion Agency of Korea (KPIPA) has been running the project “Killer-content exhibition at international book fairs.”For this year’s project, we are launching the exhibition “Killer-content at the 2022 G?teborg Book Fair” in Gothenburg, Sweden, offline in September!   We will showcase Korean killer content that cannot attend the fair directly due to the distance and language barrier!We support mid- to long-term promotional marketing activities by boosting the potential purchasing power in the region by introducing Korean killer content with competitiveness in the international publishing market!   Period: September 22 (Thu.) - 25 (Sun.) (4 days)Venue: The Swedish Exhibition & Congress Cent...
  • VOL.50 / 2022.09
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.09.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.50 / 2022.09
[TREND / EXPORT CASE]

Book Trend in Korea Eyed by the Russian Publishing Market in the 2020s

Export Case   Book Trend in Korea Eyed bythe Russian Publishing Market in the 2020s   2022.08.01   In 2021, Russia was designated as the target country of the “Visiting Korean Book Fair” hosted by the Publication Industry Promotion Agency of Korea (KPIPA) for the first time in the fair’s history. Even though the fair was held online due to the pandemic, it was successful enough to draw an enthusiastic response from not only Russian publishers but also Korean participants. It served as a chance for both Korean and Russian publishing companies who have been paying great attention to Korean publications to take the exchange to the next level. Also, it worked as a cornerstone for Korean books to grow further in the Russian publishing market, as a greater variety of Korean books could be exported to the Russian publishing market after the fair.The most distinguished image of Russia in the Korean publishing industry is the “country of literature.” In ...
  • VOL.49 / 2022.08
[TREND / ONE-LINER QUOTES]

Travel Bookstore’s Pick

One-Liner Quotes   Travel Bookstore’s Pick   2022.08.01   I opened a small bookstore in Donghae, Gangwondo Province. It was not that I had a connection to it ? the lecture I gave at a library, by coincidence, was the beginning of everything. The first time I met the head of the library, I enviously said, “It would be great to live near the sea,” and he answered proudly, “Of course. You must try living here, too.” So, I took a month off to live in Donghae, which was not planned, and I fell in love with the sun’s energy that shone on the ocean every day.The 5-minute away ocean, nice people, and charmingly neat alleys seized my heart, which made me think seriously about moving to Donghae for good. So, with the idea of creating a hub in the area that introduces Donghae to travelers and the world to local residents, I opened a travel bookstore called “Zanzan Bookshop.” Naturally, I looked for books related to the region when I started choosing books to put on ...
  • VOL.49 / 2022.08
[TREND / TOPIC]

Publishing Industry Full of Consolation and Sympathy in the Post-COVID-19 Era

Topic   Publishing Industry Full of Consolation andSympathy in the Post-COVID-19 Era   2022.07.04   “Since my mother was not loved, I believed she would love more. Since my mother did not have anything, I thought she would fill someone’s heart more than others. I sincerely hope the story of this insignificant individual can give a sense of comfort to someone with a lonely and hungry heart. I was able to find a sense of consolation before others and by a lot. In addition to what I gained, I released my mother’s obituary collection. (Preface written by author Lee Soon-Ja’s daughter)”The above is the preface written to the essay At 60, as I Became a Sage Again (Humanist Publishing Group), released on May 9, 2022. The book is a collection of prose released after the death of the author Lee Soon-Ja, who won non-fiction award in the 7th Maeil Newspaper Senior Literary Awards last year. It may be that this word of consolation by a little known write...
  • VOL.48 / 2022.07
[INTERVIEW / KOREAN PUBLISHERS]

Storybowl

Korean Publishers   Storybowl A bowl that holds thoughtful, heartwarming stories   2025.12.01   Everyone, at least once in childhood, would have imagined something like this: a drawing on a blank sheet of paper suddenly popping out and speaking to you. Picture book author Baek Hee-Na brings that very imagination into reality - she creates three-dimensional dolls of her characters and places them into her scenes. With her fingertips, she delicately builds the world of her stories, transforming imagination into something tangible. In 2005, she was selected as “Illustrator of the Year” at the Bologna Ragazzi Awards, gaining recognition not only in Korea, but also abroad. In 2020, she became the first Korean recipient of the Astrid Lindgren Memorial Award, often called the Nobel Prize of children’s literature. Storybowl, a publishing house Baek Hee-Na founded to ensure a more creative and independent environment, is expanding the artistic universe beyond Korea and...
  • VOL.89 / 2025.12
[INTERVIEW / KOREAN AUTHORS]

Poet Na Tae-Joo

Korean Authors   Poet Na Tae-Joo Poetry, a language of longing shaped by what is missing   2025.12.01   Poetry is the most distilled form of language - words that can express the heart with absolute clarity. How romantic is someone who knows a poem by heart? And, what if so many people know the very same poem? If we were to choose the single poem most widely known among Koreans, it would likely be Na Tae-Joo’s Wildflower. Ever since it appeared on the well-known message board on the exterior of the Kyobo Life building in Gwanghwamun, it has become a nationally beloved poem - yet it continues to linger deeply and resonate with quiet force. The following is an interview with poet Na Tae-Joo, who has engraved poetry in the hearts of the Korean people for more than 55 years.       It’s an honor to have you with us on K-Book Trends. Please say hello to our readers along with a brief introduction of yourself.   It’s a p...
  • VOL.89 / 2025.12
[INTERVIEW / KOREAN PUBLISHERS]

Influential

Korean Publishers   Influential A Content Company Adding Wisdom to the World   2025.11.03   Wisdom and knowledge may be invisible and intangible, yet the content that carries them can take many forms and change the world. And such content always begins with “people” and returns to “people.” There is a company that delivers content through speech in lectures, through sight in books, and through sound in audiobooks to create a more positive world. Following is an interview with Influential, a company that brings readers the joy of reading while adding wisdom to the world.   Logo of Influential     It’s a pleasure to have you with us on K-Book Trends. Could you please introduce “Influential” to our international readers?   Influential marked the beginning of its journey by launching Korea’s first lecture business service in 2008. Later in 2013, it joined the publishing industry and became the first company in...
  • VOL.88 / 2025.11
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