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[TREND / TOPIC]

Fandom and Publishing

Topic   Fandom and Publishing Trend in the Korean publishing market in 2022   2022.09.05   I have talked with a number of editors from publishing companies about “profitable books.” They all said, “The results are mostly determined by how influential the author is. How many readers it can attract is also one of the key points of signing a contract.”While fewer people are reading books, more people hope to write books today. So, among the manuscripts flooding in, the writers who sign the contract at the end are those who are influential. The marketing capacity of the publisher is indeed important. But, in this market where capital decides the marketing power, it is more likely that you must bring in “people that don’t read” to make a book go best seller. Thus, it is clear that a publishing company prefers to publish books by those with a strong fandom, created before publication.      ...
  • VOL.50 / 2022.09
[TREND / BOOK TRIP]

The Factory of Contemporary Arts in Palbok, Poplar Tree Picture Book Library

Book Trip   [Korean Libraries with Themes ①] The Factory of Contemporary Arts in Palbok,Poplar Tree Picture Book Library Children’s Dream Factory Growing with Picture Books under Fully Blossomed Poplar Trees   2022.06.07   It is no exaggeration to say that Jeonju, the city represented by its old-fashioned Hanok village, is the center of Korean culture. The city embraces diverse cultures and is even called the city of Yehyang (芸?: a town full of artists). Moreover, as the center of K-content, the city boasts its relish as a place to experience and enjoy the diverse Korean cultures and values. Also, Jeonju has unique libraries under different themes all over the city, stimulating the urge to fill one’s needs for intelligent and cultural experiences. Recently, through urban regeneration projects, old and archaic places are enlivened as creative areas for people to visit as the city widens its horizon as an artistic city. One of the representative...
  • VOL.47 / 2022.06
[TREND / ONE-LINER QUOTES]

Korean Food Critic’s Pick

One-Liner Quotes   Korean Food Critic’s Pick Korea's Food Books   2022.02.14     Food is the mirror of the past and present. Trending foods show the era's social structure and direction. Luxurious sushi restaurants that boast high popularity are often located in the Gangnam area. This shows Koreans' love of sushi but also disconnection from ties with Japan during the COVID-19 pandemic. In line with sushi restaurants, Korea's old Korean-Western restaurants located all over the country are cherished remnants of Korea's modern history after its independence. It also captures time in the place as people's old tastes remains in the meals they serve.Like Cho Yeong-Gwon's previous book Chinese Cuisine in Korea (CABOOKS), he recollects his experience visiting old Korean-Western restaurants in At a Korean-Western Restaurant. The writer has a unique job as a piano tuner, which is well reflected throughout his book. The food pi...
  • VOL.43 / 2022.02
[INTERVIEW / KOREAN AUTHORS]

Poet Na Tae-Joo

Korean Authors   Poet Na Tae-Joo Poetry, a language of longing shaped by what is missing   2025.12.01   Poetry is the most distilled form of language - words that can express the heart with absolute clarity. How romantic is someone who knows a poem by heart? And, what if so many people know the very same poem? If we were to choose the single poem most widely known among Koreans, it would likely be Na Tae-Joo’s Wildflower. Ever since it appeared on the well-known message board on the exterior of the Kyobo Life building in Gwanghwamun, it has become a nationally beloved poem - yet it continues to linger deeply and resonate with quiet force. The following is an interview with poet Na Tae-Joo, who has engraved poetry in the hearts of the Korean people for more than 55 years.       It’s an honor to have you with us on K-Book Trends. Please say hello to our readers along with a brief introduction of yourself.   It’s a p...
  • VOL.89 / 2025.12
[INTERVIEW / KOREAN PUBLISHERS]

Zeen Scene

Korean Publishers   Zeen Scene The true essence of everyday moments hidden in authentic scenery   2025.08.04   When we encounter a rare or exceptional moment or scene, we often say, “I’ve encountered something authentic.” In a literal sense, it refers to something rarely seen, but when interpreted through emotion, the term conveys both delight and joy. Perhaps that’s why books from the publisher ‘True Scenery’ spark the curiosity of readers simply by their existence. Those who open the books may find themselves encountering the true essence of spaces, objects, and daily life. In this issue of K-Book Trends’ Korean Publishers, we spoke with Zeen Scene’s CEO, Kim Jin-Hee, about the reality she sees and how she hopes to convey it through her books.   The logo of Zeen Scene     It’s a pleasure to have you with us on K-Book Trends. Please introduce to our international readers about...
  • VOL.85 / 2025.08
[INTERVIEW / KOREAN AUTHORS]

Writer Minha

Korean Authors   Writer Minha May you find strength and encouragement through picture books   2024.02.19   The 2023 Korea Picture Book Award chose K-picture books that will represent Korea to the world. Among the many winners, my eyes were drawn to a book that showed off unique ideas with a distinctly Korean touch. The book A Round of Tightrope Walking (Gloyeon) won the grand prize in the non-fiction category. As we read A Round of Tightrope Walking, which incorporates various elements of picture books and realistically depicts tightrope walking, we couldn’t help but smile as we imagined how excited children would be to read this book. Minha, the writer, creates a different kind of fun that goes far beyond the limits of books and paper. And since Minha says that picture books are like a shelter for her, we think her readers can also imagine and rest as much as they want through her books. Following is an interview with Minha, who continues to write ...
  • VOL.67 / 2024.02
[TREND / ONE-LINER QUOTES]

TV Producer’s Pick

One-Liner Quotes   TV Producer’s Pick Korean Wave Seen From Another Perspective:Kim Ok-Young’s The Art of Documentary and Kim Ho-Yeon’s Uncanny Convenience Store   2021.11.01     Director Bong Joon-Ho's film "Parasite" won four awards at the 92nd Academy Awards in 2020, making a splash around the world. Meanwhile, director Lee Seung-Joon's "In The Absence" was nominated for the Oscar for Best Documentary (Short Subject) as well, although he didn't get much spotlight. The progression of Korean video content has become a global trend, as can be seen with "Squid Game," an original Netflix drama that is expected to win the Emmy Awards. Though not well known, Korean documentary films have also won awards at several international film festivals such as the Berlin International Film Festival, International Documentary Film Festival Amsterdam, Moscow International Film Festival, and Sundance Film Festival.One thing that non-fictio...
  • VOL.40 / 2021.11
[TREND / TOPIC]

Observing the Stature of K-Literature Through Foreign Literary Awards

Topic   Observing the Stature of K-Literature Through Foreign Literary Awards   2021.10.05   Korean literature was first introduced to foreign countries in the late 19th century. However, it wasn’t until after works of Korean literature started receiving literary awards abroad that they were translated and published full-scale in foreign countries, attracting foreign readers and grabbing the interest of major publishers and publishing agencies in foreign countries.Some awards have been given to works of Korean literature since the early 2000s, but ever since Please Look After Mom by Shin Kyung-Sook received the Man Asian Literary Prize, works of Korean literature have continuously been winning literary prizes, and the number of those prizes have been increasing as well. Since 2012, when Castella by Park Min-Gyu received the Japan Translation Award in 2015, and The Vegetarian by Han Gang was the winner of the Man Booker International Prize in 2016, interest in Korean li...
  • VOL.39 / 2021.10
[TREND / BOOK TRIP]

Gimpo, Gyeonggi-do

Gimpo, Gyeonggi-do Where bookstores bloom slow but steady   2021.07.05     Gimpo, Gyeonggi-do Province. It is trendy as it neighbors Seoul to the southeast and somehow tense as it faces the border area with North Korea. Gimpo, the newly emerging region of culture, can be found in the northwest part of Seoul. New bookstores are settling in recently in Gimpo as well. Also, its old town has turned into a cultural hot spot called "100th Street", where the 100-plus-years-old churches, schools, catholic churches, and markets can be found. In particular, the strong solidarity among bookstores has formed a community of their own. The Gimpo bookstores bonded together to create a co-op, working to become sustainable bookstores. Let’s take a look at newly established bookstores less than 1-year-old in Gimpo, where you can embrace the relaxing atmosphere in the suburban area of Seoul.   Views of “1...
  • VOL.36 / 2021.07
[INTERVIEW / KOREAN PUBLISHERS]

Almond Publishing

Korean Publishers   Almond Publishing We make sturdy books with compassionate content   2024.01.02   Almonds have a hard nut with a soft, nutty flavor when you bite into it. Just like almonds, there is a publishing company that approaches readers with a strong but gentle gaze. Almond Publishing is a one-man publishing company specializing in the field of humanities and psychology. Founded in 2021, it has published 16 titles in less than three years. This shows how diligently the company has been running since its foundation. During the short interview with Lee Eun-Jung, the CEO of Almond Publishing, who says that it was fulfilling and joyful to publish psychology books as an editor, we could feel her strong love for the field. CEO Lee Eun-Jung was a dedicated publisher of books addressing the human mind with warmth in her gaze toward both writers and readers. We spoke with Ms. Lee, who has been bringing voices to the world that are often in the shado...
  • VOL.66 / 2024.01
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