HOME  >  이용안내  >  SEARCH RESULT

SEARCH RESULT

Search word : "Publishing Market",   Search result : 312
[TREND / TOPIC]

South Korea's Publishing Industry in H1 2019 and Forecasts for H2

South Korea's Publishing Industry in H1 2019 and Forecasts for H2 Local publishing industry issues seen through bestseller and reader data analyses   2019.08.05   What kind of changes took place in the first half of 2019 for South Korea's publishing industry? First of all, typical for the first six months of every year, there were many books that looked back on the previous year and set new goals for the current year. Books that carried serious ruminations about life were snapped up by readers. And for the first time in a long time, liberal arts books -mostly philosophical books, did better than books in other categories. Befitting the age of new media, various programs introducing books could be seen on television, YouTube and podcasts. Also, due to a controversy over the Korean language section of South Korea's national college entrance exam last year, educational books on the Korean language saw a surge in interest. This year will mark the 100th anniversary of the March 1 ...
  • VOL.14 / 2019.08
[INTERVIEW / KOREAN PUBLISHERS]

Creating a window into the future with books

Creating a window into the future with books   2020.02.03   There is a publisher that makes issue-driving books every October. It is Miraebook, with its series Trend Korea that predicts the next year trend in Korea based on the analysis of trends in the published year. Let’s take a look at Miraebook that plays a role as the window into the future, just as its name implies, and its publications.      Please introduce Miraebook to the webzine readers.   Established in 2000, Miraebook has been publishing books in various fields such as liberal arts, history, self-development, and essay, with its flagship books in economics and business administration. The name reflects the meaning that “a book is a window into the future.” The Trend Korea series has been steadily loved by readers as the representative work of us, being a bestseller every year since its first releas in 2009. It is chosen as the best trend analysis that precisely p...
  • VOL.19 / 2020.02
[INTERVIEW / KOREAN PUBLISHERS]

I-Seum

I-Seum Standing high as children's true place of learning, a publisher specializing in children's books   2019.12.09   Mirae N's children's book publishing arm I-Seum was established in 2000. The name I-Seum means "to help children and young adults who will lead the future to create their own thoughts". The publisher has established itself in the industry as one that has succeeded in exporting learning comics, books on liberal arts and general education, workbooks for young children and other educational material. Their books have proved to be fun and useful in diverse areas. The following provides a look into I-Seum's vision for the future as a publisher that wishes to become a stepping stone for children who will create their own awesome world and a lighthouse for those children through a variety of books with new insight.   Mirae N's children's book publishing arm I-Seum    As a publisher specializing in children's books, I-Seum has bee...
  • VOL.18 / 2019.12
[REPORT / COLUMN]

Exports to Southeast Asia

Exports to Southeast Asia   2018.05.30       As publication business exchanges with China have declined exorbitantly over the past 18 months, South Korea's publishing industry has turned its eye towards Southeast Asia and exports to this region have been increasing as a result. Along with efforts to make up for the gap created by declining publishing trade with China, South Korean publishers seem to have come to the conclusion they must expand their territories to move in line with today's changes. Exchanges with those in the publishing industry in Southeast Asia began around 2005 and have been continued ever since. However, one thing that stands out between then and now is the fact that Korean publishers are now creating more diverse content in a number of areas and they are also making more aggressive moves to enter the market in Southeast Asia. On top of this, the 'traveling book fair' project that has been operated by KPIPA over the past several y...
  • VOL.9 / 2018.05
[NEWS / PUBLISHING INDUSTRY]

South Korea's Major Online Bookstores

South Korea's Major Online Bookstores   2017.12.01   Online bookstores account for 30 percent of South Korea's total book distribution and sales. The largest bookstore companies of this kind include YES24, Aladin, Interpark and Kyobo Book Centre, which has a large offline base. They are the 'Big 4' and when including offline sales, Kyobo dominates, but when talking about just online book sales, YES24 is the current leader.     After ‘Amazon.com’ emerged in the United States in 1995, global online book sales surged sharply and in South Korea, the first online bookstore appeared in 1997. Shortly after in the early 2000s, several more online bookstores entered the foray that had no offline base or store. Their growth over the following decade was astonishing. In 2009, sales reached an aggregate 1 trillion won before peaking in 2011. Internet bookstores have since shown fluctuation in sales repeatedly and this is where some explanation is needed. ...
  • VOL.7 / 2017.12
[NEWS / PUBLISHING INDUSTRY]

South Korea's Key Publishing Related Organizations

South Korea's Key Publishing Related Organizations   2017.11.01   In South Korea's publishing industry, there are many private organizations. Inside these organizations are members who work for competing businesses, but inside the groups they seek interests and order for the greater good. They also help pass on voices from inside the industry to a larger audience. The following are organizations key to South Korea's publishing industry linked to production, distribution, sales and research.   The most representative of publishers' groups would be the Korean Publishers Association, founded in 1947. Inside the group are all kinds of publishers, big and small. So far the association has worked towards creating an order for distribution within South Korea as well as resolving several issues related to the publishing environment. It has also been a driving force for projects aimed at developing the industry on a whole. The association has acted as a window for book deliveries...
  • VOL.6 / 2017.11
[NEWS / PUBLISHING INDUSTRY]

Changes in South Korea's reading demographics

Changes in South Korea's reading demographics The expansion of 'hybrid readers' and the digital age   2017.9.11   The popularity of paper books is fading while more people are reading books and text on e-books and other digital means. It is a common change that has been observed throughout the world and not just in South Korea. It is also a natural one that has come in hand with the paradigm changes as mediums of recording text have evolved. When looking at the history of mankind's communication evolution, elements like readability, preservation and economical efficiency have been key in record-keeping. Digital mediums are tools for reading that fulfill all of these. According to South Korea's most extensive survey on reading by the Korean Publishing Research Institute and the culture ministry conducted every two years, we can see 90 percent of underage students read books. However, the annual reading rate for adults above the age of 19 has steadily fallen from 86.8 percent ...
  • VOL.4 / 2017.09
[TOPIC / ISSUE]

South Korea to Participate in 2017 International Istanbul Book Fair as Guest of Honor

South Korea to Participate in 2017 International Istanbul Book Fair as Guest of Honor Korean Books and Culture in Turkey!   2017.9.11   There is no better place to introduce South Korea's excellent books and pursue new book export contracts than international book fairs. As such, South Korea's publishers have been actively participating in international book fairs. This sojourn to market South Korea's books and culture will extend to Turkey in coming months.     ⓒ International Istanbul Book Fair's website     Cultural Exchanges to Mark 60 Years of Diplomatic Ties Between South Korea and Turkey   The 2017 International Istanbul Book Fair set to be held from November 4 to 7 at the TUYAP Fair and Convention Center will be a very special event. Not only will there be a special exhibit for South Korean picture books, South Korea will participate as the guest of honor at the fair. It is even more meaningful due to the fact that this year marks 60...
  • VOL.4 / 2017.09
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
[TREND / TOPIC]

2019 Seoul International Book Fair - Arrival

2019 Seoul International Book Fair - Arrival The country's biggest book festival, a celebration of people who make, write and read books   2019.07.08   From June 19 to 23, the 2019 Seoul International Book Fair (SIBF) was held at Seoul's COEX. Themes for 2017 and 2018 had been 'transformation' and 'expansion' respectively, and this year's book fair had the theme 'arrival'. The theme 'arrival' for SIBF was given in reference to prospects for books to come, and those for the world beyond books. Visitors to the 2019 SIBF were invited to learn about the 'arrival' of South Korea's publishing industry and the country's society beyond their 'transformation' and 'expansion'.   Official posters for the 2019 Seoul International Book Fair   South Korea's biggest book festival; South Korea and the world meet through books     At the 2019 Seoul International Book Fair,there were many attempts to connect bookswith non-book items in line with the theme 'arrival' &nbs...
  • VOL.13 / 2019.07
TOP