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The “Contactless” Marketing Trend in the Era of COVID-19

The “Contactless” Marketing Trend in the Era of COVID-19   2021.04.05     The pandemic has changed the publishing industry   The virus, COVID-19, struck global industries and economies in January 2020. Our daily life has changed completely as well. The schools’ administration system almost froze as all the schools postponed the new semester. Libraries, art museums, museums, and stadiums had to close due to social-distancing. Schools that postponed the new semester a couple of times chose to open classes online. Publishers had to grope in the dark, putting a halt to publications or promotions of new titles that they have long been preparing for. It was a total nightmare. While all the cultural markets were engulfed in endless darkness, it was yet good news that the book market saw a relatively satisfactory performance. The virus-driven shock to offline bookstores was dire. However, for online bookstores, their sales record soared, led by children’s and teen boo...
  • VOL.33 / 2021.04
[TREND / SPECIAL PROJECT]

K-Thriller

K-Thriller The True Suspense of Genre Literature in Korea   2021.04.05     The warm, cozy wind tickles our noses. It’s spring, a good season to read books. Enjoying the warmth of the sun, how about grabbing a genre novel you like, such as Sci-Fi, fantasy, romance, or martial arts, and go out to read? Particularly recommended are genre literature thrillers, mystery, and crime stories that give just the right tension and vitality to your mind and body on such drowsy days. They not only open your eyes wide but with twists entangling each other, the enthralling, cool books will lead you deeper into the world of books. In this chapter, we would like to introduce to you some of the thriller, mystery, and crime fiction that represent Korea.   Korea’s genre literature can make readers sympathize and become immersed into a story through the delicate description of emotions.   Feel the chill down your spine: Full-length horror & thriller novels   T...
  • VOL.33 / 2021.04
[INTERVIEW / KOREAN AUTHORS]

Writer Kim Won-Young

Korean Authors   Writer Kim Won-Young Write, Dance, and Desire   2022.09.05   There are diverse uncharted spaces in our worlds. Unfortunately, many have biases against unknown areas or make reckless decisions about what they see from the outside. In times when the few have little ground to stand by due to the views of the majority, there are those who dream of an era in which anyone can desire. Writer Kim Won-Young continues to change desires into reality as he transforms himself into a lawyer, a stage actor, a writer, and a dancer. He listens to the voices of people in the margin, including those with disabilities, supports their voices wholeheartedly, and hopes that everyone is the subject of their beauty. Following is an interview with writer Kim Won-Young who ceaselessly writes, dances, and expresses his desire for everyone to be harmonized and recognized as they are.       We are happ...
  • VOL.50 / 2022.09
[INTERVIEW / KOREAN PUBLISHERS]

Moksu Publishing Company

Korean Publishers   Moksu Publishing Company Knowledge that Saves the World, Just Like Trees and Water   2022.08.01   Carpenters use wood to create furniture, tools, and other daily necessities. Likewise, Moksu Publishing Company (Moksu has two different meanings in Chinese characters: 木水 (moksu, trees and water in Korean); 木手 (moksu, a carpenter in Korean)) or Moksu Chaekbang (literally “a bookstore of trees and water” in Korean), which marks its 9th anniversary this year, has been publishing books necessary for everyday lives, as its name implies. Driven by the commitment and passion toward ecology and the environment, the company has been actively bringing out books in those fields. At a time that requires even more attention to the environment, the publisher strives to convey to readers that all living things are symbiotic and connected. We had a chance to interview Jeon Eun-Jeong, CEO of Moksu Publishing Company, who explores ways to help people take a...
  • VOL.49 / 2022.08
[INTERVIEW / KOREAN AUTHORS]

Writer Yoo Sun-Kyong

Korean Authors   Writer Yoo Sun-Kyong Facing Your Emotions and Naming Them   2022.08.01   We express our feelings through writings in the form of journals or texts. While writing, we think of words to describe the emotion with the question, “How am I feeling now?” and organize our thoughts. Words like angry, sad, or happy are used to express emotions. Still, we need more diverse expressions and phrases to describe the feeling in detail. Yoo Sun-Kyong, an author who is loved for her best sellers Emotional Vocabulary (Annes’ Library) and Vocabulary of Adults (Annes’ Library), focuses on putting names and expressions on feelings and lets readers face the feelings they disregard. So, let us take time to listen to her stories and see what our emotions tell us.       We are happy to have the writer Yoo Sun-Kyong in our webzine. Please introduce yourself to our readers.   Hello, readers ...
  • VOL.49 / 2022.08
[INTERVIEW / KOREAN PUBLISHERS]

Next Wave

Korean Publishers   Next Wave Reading the Flow in the Publishing Industry by Absorbingthe Newest Trend While Staying Close to the Basics   2022.07.04   When we see people or businesses sticking to their basic principles amidst the rapidly changing trend and environment, we can’t hold back complimenting them. One of the publishing companies, Next Wave, has been pioneering its path as a publisher, following various trends while holding onto its motto of “We Make Books that Support Your Life” in the drastically changing society. As a mid-sized publishing house, Next Wave has been strengthening its reputation in the publishing industry, publishing books of various genres. It has always been in thirst for content production and new knowledge, and at the center of all, there’s CEO You Jeong-Yeon, who contemplates publishing books that can respond to the generational spirit in the future. Following is an interview with her, who is vigorously sailing ...
  • VOL.48 / 2022.07
[INTERVIEW / KOREAN AUTHORS]

Writer Park Sang-Young

Korean Authors   Writer Park Sang-Young A Joyful Solidarity Built Between the Writer and their Readers Through Novels   2022.07.04   Pursuing joy in life is one of the privileges given to human beings. Of the many strengths of fiction, readers particularly love finding joy inside the stories. People enjoy reading fiction that is fun and easily readable. One of the writers talented in maximizing such characteristics of fiction is Park Sang-Young, who creates the common ground of “writing joy” and “reading joy” between him and his readers through his stories. Park has been creating a synergy effect, encouraging readers to share the joy and feel solidarity with him. Let’s dive into the delightful moment with writer Park Sang-Young, who exerted his unique joyful energy throughout the interview.       Please say hello to our subscribers.   Hello, I’m novelist Park Sang-Young. I’ve written fiction such as Love In th...
  • VOL.48 / 2022.07
[INTERVIEW / KOREAN PUBLISHERS]

A Thousand Hopes

Korean Publishers   A Thousand Hopes The Butterfly Effect: the Wind of Reading Sows Hope in Children   2022.06.07   One of the good habits parents should help their children build is reading. Reading develops a child’s thinking abilities and creativity, which serves as stepping stones to leap towards a greater future. Therefore, it is very important to help children read good books and build a reading habit. A Thousand Hopes is a publisher specializing in children’s books, which has been publishing books with the hope that children will develop the habit of reading and enjoying books. And it has been creating a butterfly effect, where the wind of reading it arouses opens the path for children’s growth full of hope. Following is an interview with Choi Jin, CEO of A Thousand Hopes, which has been a good book friend for children, expanding the horizon of children’s books.   Logo of A Thousand Hopes &...
  • VOL.47 / 2022.06
[INTERVIEW / KOREAN AUTHORS]

Writer Bora Chung

Korean Authors   Writer Bora Chung A Creative and Fun Storyteller Who Mesmerized the World   2022.06.07   While Korean content ? or so-called K-content ? is at the center of global attention these days, K-publishing has joined the hot wave. Led by works that have won international prizes, various Korean publications are being globally recognized with rising interest and popularity. Also, Korea’s publishing industry is once again receiving much attention as Cursed Bunny (Arzak), a short-story collection written by Bora Chung, was nominated for the Booker Prize, a prestigious literary award. Author Bora Chung writes stories with the maximum charms of SF fiction using her abundant imagination and fresh topics. Following is an interview with Bora Chung, who expressed her works as “fiction that explores the border between reality and virtual reality.”   ⓒArzak     Please introduce yourself to our subscribers.   Hel...
  • VOL.47 / 2022.06
[INTERVIEW / KOREAN PUBLISHERS]

Woongjin ThinkBig

Korean Publishers   Woongjin ThinkBig Publishing Spectrum Expanding with High-Quality Content   2022.05.02   In every social aspect, we talk about role theory. Faithfully fulfilling a role appropriate for each position positively impacts society as a whole or the entire field, and will inevitably be exerted as a power to seek opportunities to grow together. Woongjin ThinkBig's Book Business Headquarters, which plays a leading role as a genuine general publishing house, has published books of various kinds throughout a long history. Furthermore, in the rapidly changing publishing market, new businesses that can chart a plan for the future are expanding. Following is an interview with Woongjin ThinkBig's Book Business Headquarters, which is actively responding to the development of new markets in the publishing industry by publishing books that meet the needs of the times and expanding the scope of the publishing market.   Logo of Woongji...
  • VOL.46 / 2022.05
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