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[TREND / EXPORT CASE]

Factors Behind the Success of Korean Webtoons and Webnovels in the Global Marketplace

Export Case   Factors Behind the Success of Korean Webtoons and Webnovelsin the Global Marketplace Based on the Southeast Asian market, including Thailand   2024.08.05   Korean webtoons and webnovels are making waves in the global content market. In particular, they are drawing global attention with great success in Southeast Asian countries, such as Thailand.The scalability of secondary use of IP is the most notable factor these days. Many webnovels and webtoons are being adapted into various media, such as dramas, movies, and games, providing publishers and media companies with additional opportunities for monetization. This, coupled with the influence of the Korean Wave, is creating a synergistic effect. The global popularity of K-Pop and Korean dramas has increased worldwide interest in Korean culture, and this has naturally led to a greater interest in Korean webnovels and webtoons. As you can see in the image below, this is clearly evident in the statistics...
  • VOL.73 / 2024.08
[INFORMATION / AGENCY LIST]

Agency List

  Agency List   Agency List     2026.06     Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : a...
  • VOL.95 / 2026.06
[INFORMATION / AGENCY LIST]

Agency List

  Agency List   Agency List     2026.05     Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation ...
  • VOL.94 / 2026.05
[TREND / EXPORT CASE]

Top 10 World Bestseller of Picture Books: Publisher BookGoodCome

Export Case   Top 10 World Bestseller of Picture Books:Publisher BookGoodCome   2024.07.01   BookGoodCome is a publishing house established in 2009 by a couple ? writer Lee Rury and translator Lee Soon-Young. It enters its 15th year on July 4 this year. For the past 15 years, the publishing house has published about 330 titles, and 150 of them are creative books it planned. BookGoodCome has been participating in a number of international book fairs every year since 2011, and has signed approximately 100 export contracts up to date. So, let’s take a look at world bestsellers published by BookGoodCome!   * K-Book Trends Vol. 10 ? Go to the interview with BookGoodCome   BookGoodCome’s booth at the Frankfurt Book Fair     No. 1 is the Coda the Polar Bear series. Its first volume is Coda the Polar Bear: The First Story, Black Noses, written by Lee Rury and illustrated by Bae Woory. It was exported to 3 countries, incl...
  • VOL.72 / 2024.07
[INFORMATION / AGENCY LIST]

Agency List

  Agency List   Agency List     2026.04     Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation &n...
  • VOL.93 / 2026.04
[INFORMATION / AGENCY LIST]

Agency List

  Agency List   Agency List     2026.03     Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation &n...
  • VOL.92 / 2026.03
[INFORMATION / AGENCY LIST]

Agency List

  Agency List   Agency List     2026.03     Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation &n...
  • VOL.91 / 2026.02
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2026.01.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.90 / 2026.01
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.12.01   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         ...
  • VOL.89 / 2025.12
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.11.03   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.88 / 2025.11
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