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[TREND / EXPORT CASE]

Marketing Strategies for Lane 5 in the Taiwanese Publishing Market

Export Case   Marketing Strategies for Lane 5 in the Taiwanese Publishing Market   2021.12.06   Covers of Lane 5, Taiwanese edition     Publishing background of a grand-prize-winner fiction   Publishing company Hsiao Lu, which has been in business for over 35 years, was the first publisher to present a John Newberry Medal recipient in Taiwan. Also, it opened a window for Taiwanese readers to embrace creative literature ? excellent grand prize winners ? from across the world by steadily importing them. For Korean fiction, Lane 5 (Munhakdongne Publishing Group) was the first Korean young adult fiction to enter the Taiwanese publishing market.This book is a coming-of-age fiction that features the stories of the 13-year-old main character Xiaojin (Taiwanese translation of "Naru") and his friends taking place in an elementary school swim team. Eun So-Hol, the book's author, is new in the literary world, bu...
  • VOL.41 / 2021.12
[INTERVIEW / KOREAN PUBLISHERS]

Yellowpig

Korean Publishers   Yellowpig Picture books are good friends for children   2024.05.07   What was the first book that you ever read in your life? You might not be able to remember its title, writer, and story, but you will know one thing for sure - the book you eagerly followed with your eyes in your parents’ arms was a picture book. For children, picture books are not just the first books they encounter in their lives, but also good friends they will keep for the rest of their lives. Through picture books, they meet, interact with, and grow with the wider world. The world of picture books has been expanding in depth and breadth, not only for children that communicate through pictures, but also for people of all ages. Yellowpig is a publisher specializing in picture books that transcend age, language, and culture - making them a good friend for everyone. Following is an interview with Yellowpig, a publisher constantly growing while publishing pictur...
  • VOL.70 / 2024.05
[INTERVIEW / KOREAN AUTHORS]

Writer Jung Yeong-Wook

Korean Authors   Writer Jung Yeong-Wook May my sentences support your life one day...   2024.05.07   Sometimes, the empathy and understanding of “I experienced that, too” can be more powerful than words of consolation or encouragement. Perhaps this is why people turn to books when they find it difficult to tell anyone about their troubles. Jung Yeong-Wook, a prolific non-fiction writer, has been showing heartfelt solidarity and great support to readers through his books. As a writer and the head of a publishing company, he says he publishes books with the hope that they will be “a book that is given to you as a gift from someone who cares about you one day.” Writer Jung continues to interact with readers through social media and never stops challenging himself. His determination to stay steadfast in his writing career reminds us of the saying, “Sincerity works.” Following is an interview with Jung Yeong-Wook, a writer who deeply empathizes with...
  • VOL.70 / 2024.05
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.02.14   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.43 / 2022.02
[INTERVIEW / KOREAN PUBLISHERS]

Jakkajungsin Publishing Co.

Korean Publishers   Jakkajungsin Publishing Co. With faith and affection for books   2024.04.01   Jakkajungsin Publishing, a publishing house that has been fiercely and steadfastly upholding the spirit of writers, celebrates its 37th anniversary this year. Times have changed, and so have readers, too, but Jakkajungsin Publishing’s deep faith and love for books have kept it true to its original mission. Starting with literature and expanding to humanities, liberal arts, non-fiction, business, and children’s books, the company has pioneered its own path, communicating with readers while never forgetting the meaning and importance of books. The determination to make books that uplift the soul and awaken the spirit of readers, as well as books that can give strength and courage to readers living in difficult times, showed the passion it had at the beginning. Following is an interview with Jakkajungsin Publishing, which has been meeting readers with qua...
  • VOL.69 / 2024.04
[INTERVIEW / KOREAN PUBLISHERS]

Jumping Books Publishing House

Korean Publishers   Jumping Books Publishing House The joy of jumping into books   2024.03.11   The adolescent period shines brightly because it’s a time when the doors are wide open to whatever you can dream of. And Jumping Books Publishing House, which publishes books for teenagers, has also been shining in a variety of fields, including fiction, non-fiction, humanities, and liberal arts. In addition to publishing books for teenagers, Jumping Books Publishing House is special in that it is a one-man publishing company. It is because the publisher’s CEO does not fear changes and has a love for books - as a film major, he has moved from a film company to a broadcasting station to a publisher, and from an editor to the head of a one-man publishing company. Following is an interview with Lee Hye-Jae, the CEO of Jumping Books Publishing House, who has already published 17 titles since its founding in 2021, enjoying the joy of “jumping into books,” i...
  • VOL.68 / 2024.03
[INTERVIEW / KOREAN PUBLISHERS]

Publisher Hyohyung

Korean Publishers   Publisher Hyohyung Dreaming of a warm city where art breathes   2024.02.19   Publisher Hyohyung has been printing books on architecture, space, and art for 30 years, just like building a house brick by brick. Perhaps the key to this longevity is Hyohyung’s passion for these fields. Indeed, its publishing list is filled with authentic books on architecture, space, and art. Every book is worthy of its own value, but Hyohyung’s books are more valuable to the readers as they are written with the mission of the creators and the sincerity of the writers. Hyohyung plans various content and events so that readers can encode books in their minds and even have experiences through them, and conveys liberal arts knowledge that will help future generations. Following is an interview with Hyohyung, a publishing house that produces books with the utmost sincerity so that the scent of art can permeate our daily lives, and so that our society ca...
  • VOL.67 / 2024.02
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.01.03   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Region...
  • VOL.42 / 2022.01
[INTERVIEW / KOREAN PUBLISHERS]

Eidos Publishing House

Korean Publishers   Eidos Publishing House Contemplate Deeper, Imagine More Freely   2023.11.06   The word eidos is a concept in philosophy that refers to external appearance and shape. It is a perfect name for a publisher that ponders deeply on social phenomena and produces beautiful books that capture their very essence as books. Eidos, a one-man publishing company specializing in liberal arts and popular science books, makes books with a unique but special concept to bring science closer to readers. Despite the public’s growing interest in science, it still accounts for a small percentage of the market. However, Eidos believes that everything close to our lives can be the subject of a book - so there is no end to the list of titles to be published. Following is an interview with CEO Park Ray-Seon, who explains that the company’s goal is to continue to publish good books for readers who support them.   Log...
  • VOL.64 / 2023.11
[INFORMATION / BEST SELLERS]

1st Week, November 2021

Best Sellers   1st Week, November 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.12.06   It's the first week of November, and we're just one step ahead of the end of the year. And there's one book that has ranked first along with Trend Korea 2022, which has not conceded its place since last month ? World History Read Backwards, written by Rhyu Si-Min, a bestseller writer. Since its first edition published in 1988, it has been a frequent favorite of Korean readers. This revised edition includes a complete change. The book World History Read Backwards, which has gone through a comprehensive revision since its first publication in the past century, contains events of the 20th century that could not be covered in the previous edition. As the "first edition" was created by writer Rhyu Si-Min who has "the power of story" that captivated a million readers, World History Read Backwards is still touching the hearts of Korean readers from 33...
  • VOL.41 / 2021.12
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