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[TREND / KNOWLEDGE]

Korean Publishers’ Efforts to Meet New Readers

Knowledge   Korean Publishers’ Efforts to Meet New Readers   2024.08.05   Publishers have been putting the utmost effort into connecting readers, works, and authors. One of the examples was booktalks, where readers meet the author. Booktalks helped publishers expand the horizon of readers’ engagement with works and maintain fanship, but it was not easy to secure new readers. As a large number of booktalks turned contactless after the outbreak of COVID-19, the small influx of new readers fell even more.Meanwhile, as the marketing trend in Korea moved onto pop-up stores, many Generation Z started to take shots, do opening rushes, and leave reviews. This trend has made it a must-do event for companies when launching new products (brands). There were even reviewers who left comments on pop-up stores open in Seongsu-dong (the region in Seoul settled as a hot place among Generation Z as it became the hub of pop-up stores).   Where both present and future readers...
  • VOL.73 / 2024.08
[TREND / TOPIC]

What the “Steady Seller Phenomenon” Means for the Book Market

Topic   What the “Steady Seller Phenomenon” Means for the Book Market On books that have reached their 100th print   2024.07.01   The implication of books that hit the 100th print   Kim Dong-Sik’s The Grey Man (Yoda Books) recently celebrated its 100th printing in the Korean book market. While the writer’s dramatic leap from a foundry worker to a best-selling writer has been spotlighted, what is perhaps most important is the internal narrative of the short stories contained within. This collection of 24 short stories was selected from the hundreds of short stories he posted to the horror forum of an online community, “Today’s Humor.” It is indeed a kaleidoscope of life’s short stories, sometimes hilarious, sometimes heartbreaking. Readers have responded so enthusiastically to the short story collection, which went into its 100th printing in 2017 - 7 years after it was first published, and there are many factors behind this. The factor include the dra...
  • VOL.72 / 2024.07
[TREND / SPECIAL PROJECT]

Want to Know More About Korean Architecture?

Special Project   [English Books in Korea ②] Want to Know More About Korean Architecture?   2024.07.01   I start this article with the confession that writing an introduction to English books on Korean architecture is perhaps even more challenging than writing an English book on Korean architecture itself, primarily because the absolute number of such books is so small. Considering the fact that the Korean architecture market is not small at all, that many of the world’s leading architects have left their legacies in Korea, and that Korea has consistently participated in international architectural events such as the Venice Biennale, this is somewhat surprising. This is even more true when we consider that there are a significant number of people in the Korean architectural community who have had first-hand experience in other countries through studying or working abroad and are familiar with foreign languages. For a country that exports so many th...
  • VOL.72 / 2024.07
[TREND / EXPORT CASE]

Top 10 World Bestseller of Picture Books: Publisher BookGoodCome

Export Case   Top 10 World Bestseller of Picture Books:Publisher BookGoodCome   2024.07.01   BookGoodCome is a publishing house established in 2009 by a couple ? writer Lee Rury and translator Lee Soon-Young. It enters its 15th year on July 4 this year. For the past 15 years, the publishing house has published about 330 titles, and 150 of them are creative books it planned. BookGoodCome has been participating in a number of international book fairs every year since 2011, and has signed approximately 100 export contracts up to date. So, let’s take a look at world bestsellers published by BookGoodCome!   * K-Book Trends Vol. 10 ? Go to the interview with BookGoodCome   BookGoodCome’s booth at the Frankfurt Book Fair     No. 1 is the Coda the Polar Bear series. Its first volume is Coda the Polar Bear: The First Story, Black Noses, written by Lee Rury and illustrated by Bae Woory. It was exported to 3 countries, incl...
  • VOL.72 / 2024.07
[TREND / BOOK TRIP]

People’s Lives Seen Through the National History of Chaos and Turbulence

Book Trip   [A Trip to Literary Museums ③] People’s Lives Seen Through the NationalHistory of Chaos and Turbulence Boseong-gun, Jeollanam-do: The Jo Jung-Rae Taebaek Mountain Range Literature Museum   2024.07.01   Literary museums are the most effective place to deepen your understanding of writers and their works, and to fully appreciate them. This is because they exhibit works in a variety of ways and present writers’ biographies, enabling us to walk into the world of literature with a richer perspective. So, sometimes, a trip to a literary museum is enough to make us more mature readers. In this edition of Book Trip, we traveled to Jeollanam-do, Boseong-gun, the hometown of Jo Jung-Rae, a master of Korean literature and the writer of Taebaeksanmaek (meaning Taebaek Mountain Range)(Hainaim Publishing), the ultimate saga novel. Aside from the pleasure of discovering traces of Taebaeksanmaek around every corner, Boseong-gun has much to offer, as it breathes th...
  • VOL.72 / 2024.07
[TREND / ONE-LINER QUOTES]

A Doctor’s “Health Book” on Diagnosis and Care for What Ails Korean Society Today

One-Liner Quotes   A Doctor’s “Health Book” on Diagnosis andCare for What Ails Korean Society Today Healthy Bookstore Manager’s Pick   2024.07.01   Kim Min-Jung is the manager of “11ho1,” a “healthy bookstore” where you can discover and exchange thoughts about health in everyday life.   “I see the limitations of modern medicine almost every day as a physician. No matter how advanced medical science gets, it will never be omnipotent.” This is the story of an 80-year-old practicing physician I met in a bookstore a few years ago. It was somewhat surprising to hear a senior doctor with nearly 60 years of clinical and research experience at a medical school comment on the limitations of modern medicine. It was not only that: many of the doctors I met through books in my bookstore were concerned with narratives that extend beyond numbers, towards society outside the small clinic. That is how I came to realize that our health and healthy...
  • VOL.72 / 2024.07
[INFORMATION / K-BOOK MAP]

A Literary Journey to Andong with Children for Korea’s “Family Month”

K-Book Map   A Literary Journey to Andongwith Children for Korea’s “Family Month”     2026.05     Andong, a city where the noble "Yangban" spirit remains very much alive, is also home to a dedicated literary museum for children. In this edition of K-Book Map, we invite you to Andong, a destination where families can immerse themselves in both traditional Korean culture and children’s literature this “Family Month”. For those seeking a getaway that harmonizes Korea’s timeless traditions with contemporary cultural experiences, we highly recommend this journey that promises satisfaction for all generations.         Kwon Jung Saeng Children's Literature Museum   Your journey should begin at Kwon Jung Saeng Children’s L...
  • VOL.94 / 2026.05
[INFORMATION / K-BOOK MAP]

Where Literature Dwells - Bridging the Past and Present of Korean Literature through Its Museums -

K-Book Map   Where Literature Dwells- Bridging the Past and Present of Korean Literature through Its Museums -     2026.04     Literary museums dedicated to specific writers hold profound significance. They serve as cultural archives that reveal the various elements behind the birth of a literary masterpiece. Numerous such museums operate across Korea today. Among them, we would like to introduce three locations selected for their historical and regional balance: the Yun Dong-ju Literature Museum in Seoul (Yun Dong-ju: 1917–1945), the Pak Kyongni Literature Park in Wonju, Gangwon-do (Pak Kyongni: 1926–2008), and the Na Tae-joo Pulkkot Literary House in Gongju, Chungnam (Na Tae-joo: 1945–). Yun Dong-ju was a poet who focused on self-reflection and maintaining a human conscience despite the oppression of the colonial era. Pak Kyongni was a novelist who gave form to the turbulence of modern Korean history thr...
  • VOL.93 / 2026.04
[TREND / KNOWLEDGE]

Book Fairs, Another Type of Holiday

Knowledge   Book Fairs, Another Type of Holiday   2024.07.01   When you work with books, you get to experience a yearly cycle of events. For small bookstores/publishers like Ghost Books, which is both a bookstore and a book maker, book releases are usually aligned with these events. This is because you can have quite good promotional effects by doing so, particularly if you publish fewer books and don’t have a great budget for marketing each book. As such, book fairs are very important for planning the year ahead. Aligning your publication schedule with these annual events gives you a clear guideline for managing the manuscript editing, designing interior layout and cover, and printing timelines.Over the past 8 years of running a small publishing house and bookstore, I have attended a number of book fairs. As I mentioned earlier, these events usually occur in a certain cycle. Meeting the authors that you have been seeing at a similar time and space every year is...
  • VOL.72 / 2024.07
[TREND / TOPIC]

Development and Transformation of Korean Young Adult Fiction

Topic   Development and Transformation of Korean Young Adult Fiction   2024.06.03   “Young Adult (YA)” is a keyword that can’t be left out when discussing Korean literature in recent years. In fact, “recent” might not be the right word. It was in 2021 when the first article on the topic of “young adult fiction” appeared in K-Book Trends, and Sohn Won-Pyung’s Almond (Dazzling Publishers), which was mentioned as a work that led the young adult market at that time, was published in 2017. However, the term “young adult” appears in the submission guidelines of new fiction contests, in the names and intentions of newly conceived novel series, and in the introductions of young adult SF or fantasy novels. As such, young adult fiction is expanding and changing at a remarkably rapid pace. This growth can be attributed to the steady improvement of Korean young adult fiction, the changes in general fiction, and readers’ enthusiasm for new genres. S...
  • VOL.71 / 2024.06
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