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Book Grocery
Midnight Light:
2026.06
A Story from an Office Worker Living in Donggyo-dong, Mapo-gu, Seoul:
At some point, massive electronic billboards began taking over the building facades along the streets near Hongik University Station. Saturated with these overwhelming digital displays, Hongdae today is constantly flooded with brilliant, piercing light, even in the dead of night. Passersby often call it spectacular or find themselves captivated by the latest advertisements, but I look at these billboards through a slightly different lens.
“It is so bright that the night no longer feels like night.”
While others merely catch a fleeting glimpse of these screens as they walk past, I am forced to look down at them from my apartment window every single day. From where I stand, these neon monoliths do not evoke the sleek aesthetic of a futuristic city; instead, they feel like a pure form of environmental pollution. Blackout curtains have become an absolute necessity in my home. On the rare occasions I have to step outside after dark, the billboards illuminate the streets with a blinding intensity akin to stadium floodlights, prompting me to keep a civil complaint app permanently installed on my phone.
Of course, most electronic billboards are not this extreme. Even so, it takes just one or two of these screens to artificially turn the hours when everyone should be asleep into broad daylight, making life incredibly difficult. People only seem to notice the futuristic aesthetic of streets lined with massive advertising displays, remaining largely oblivious to the actual distress experienced by the residents who live there.
Is it truly so difficult for electronic billboards and human life to coexist in harmony?
Recommended Book for This Story
![]() Our Nights Are Too Bright (Licht aus!), Annette Krop-Benesch, Lee Jee-Yoon (translator), 2021
This story was shared by an office worker living in Donggyo-dong, Mapo-gu, the neighborhood surrounding Hongik University Station. Recently, advertising billboards have been popping up along the streets at a rapid pace. While some cheer for the futuristic vibe it creates, things are not always so pleasant for the actual residents. To address the concerns raised in this story, we would like to recommend the book Our Nights Are Too Bright.
Since city nights became excessively bright, light pollution has been reportedly causing sleep disorders and elevating the risk of depression. Given that the area around Hongik University Station and Yanghwa-ro is a highly developed commercial district, the abundance of artificial lighting is, to some extent, inevitable. However, no street exists solely for commerce. Because these neighborhoods are also places where residents clearly live out their daily lives, the amount of light must be regulated to balance both the vibrancy of the night streets and the quality of life for the people.
Our Nights Are Too Bright is a book that analyzes the profound impact of artificial, late-night light on human beings and issues a stark warning about its hazards. While this book cannot directly resolve the pollution you are currently facing, it serves as an excellent resource to educate stakeholders on the severe dangers of light pollution. Furthermore, it will undoubtedly prove to be a valuable reference for anyone who has ever paused to wonder whether the current brightness of our night streets is truly acceptable.
Allowing the night to be a true night. This is a story about the spaces we inhabit, and a question that all of us must carefully ponder.
Editor. Haneul Jeong (Researcher, The Contents Factory Co., Ltd.) Designing “More” Innovative Communication and Experiences Through Content
관리자 #Lighting#LightPollution#ElectronicBillboard#TheNight#OurNightsAreTooBright |

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